11 Best Free and Paid Online Survey Tools (2024)

What is the best survey software?

Here's my pick of the best survey software.

1. SurveySparrow.

SurveySparrow is a survey software for everyone, from individual contributors to large businesses. SurveySparrow offers an easy to use online web application, where anyone can create surveys and publish them on the Internet in minutes.

SurveySparrow is great for engaging people in instant surveys to find out more about your customers.

You are more likely to get answers if you ask more questions. With SurveySparrow, you can get quick feedback for almost any type of survey.

Survey Sparrow has enough features to conduct effective surveys that are easy to use. Without a learning curve, it allows responses to be commented on in real time. You can easily share other media like images with your audience at the same time.

Features

• Focus on what matters - Develop strategies, encourage use, and build loyalty.
• Satisfaction - Evaluate the level of satisfaction of your customers.
• User experience - Create exceptional customer journeys.
• Management - Use the dashboard to manage all of your surveys at once.
• Collaboration - Use your staff to help you reach your goals.

Pricing

There are 4 different types of plans:

• Personal: Starting at $0-$29 per month
• Business: Starting at 99 to 499 dollars per month (an elite solution is also available).
• NPS: starting at $0-299 per month (an enterprise solution is also available).
• 360° Assessments: Starting at $79 per month

SEE MORE : Each of the plans comes with a free 14-day trial

2. Zoho Survey.

Zoho Survey allows you to create intuitive surveys in minutes and reach audiences across device platforms. It also offers real-time results in a graphical format for easy understanding.

Then, collect the survey results and embed them into your websites and emails. Finally, you can analyze reports and make smart decisions.

Zoho Survey offers many types of intelligent reports, including real-time reports, filtered responses, custom reports, cross-reports, and more.

In addition, it ensures the security of your surveys through SSL certification, password protection, multiple response prevention, and CAPTCHA.

Features

• Automated emails - Automatically trigger emails based on user responses. You can also define the responses that emails will be triggered upon.
• Reports - Create visual, customizable reports for actionable insights. For an even deeper understanding, it offers integration with Google Sheets.
• Buying answers - If you don't have an audience, Zoho takes care of it. Simply choose the demographics and Zoho will gather the answers on your behalf.

You have 250 expertly designed templates to create your perfect survey.

Some categories include:

• Customer satisfaction surveys
• Marketing Surveys
• Business Resource Surveys
• Education Surveys
• Health Care Surveys
• Event Investigations
• Market studies
• Employee engagement and satisfaction surveys
• And many more

It also offers over 25 question types to create unique quizzes and multilingual surveys. It's also very easy to reach your audience through web links, email campaigns, custom domain links, and more.

Pricing

Zoho offers four pricing plans:

• Free: $0 per month
• Plus: $25 per month
• Pro: $35 per month
• Business: $75 per month

You also get a 7-day free trial of the Enterprise plan.

SEE MORE : Try it for Free

3. HubSpot.

The customer service software survey platform HubSpot allows for the collection of qualitative and quantitative feedback from customers. It increases your reach by distributing surveys through emails and integrating them into your website.

HubSpot will also allow you to choose the right survey tool for better visibility and engagement.

You also have a number of options to improve your survey experience, such as:

• Net Promoter Score (NPS) to measure customer loyalty.
• Customer Effort Score (CES) to check if your customers are receiving appropriate customer support.
• Customer Satisfaction (CSAT) to assess the level of satisfaction of your customers.

It also offers a user-friendly dashboard where you can track customer responses under one roof.

HubSpot also allows you to identify opportunities to improve customer engagement and examine how happy your customers are compared to other industry leaders.

Features

• Clone your investigations - You can clone an existing survey with all of its characteristics and content. It also allows you to edit the content however you want.
• Position on the web - You can easily drag the position of your survey box onto the web page and check the preview.
• Sending by email - Select the survey language from a dropdown list, name the form and the subject line to send email surveys.

Pricing

The Survey feature comes with HubSpot CRM.

• Start-up plan: $45 per month
• Professional plan: $800 per month
• Business plan: $3200 per month

SEE MORE : Try for free HubSpot

4. Qualtrics.

Qualtrics is a great option if you're looking for custom solutions to survey customers, employees, and brands.

Its drag-and-drop survey builder allows you to create highly personalized and intuitive survey forms. It provides over 50 built-in templates to easily create amazing surveys.

Then, get answers and information from your customers or increase employee engagement wherever they are. For example, you can share your survey link via email, text message, and so on.

After receiving the results, you get guidelines and options for creating market segments.

Additionally, you can bring all feedback together on a single platform by eliminating silos and creating a holistic view of the customer journey. You can also improve the quality of information through high engagement rates and by asking just enough questions.

To help keep your data secure, it offers enterprise-grade security, monitoring, privacy, and data access controls.

Features

• Extensive integration - It allows you to send or receive your data without any coding. It also offers 16 system-level integrations with tools like Tableau, Jira, Pendo, and others.
• 360° feedback - Automate user reviews by multiple reviewers for easier and faster employee feedback. It also provides reports to employees while protecting the anonymity of reviewers through built-in privacy tools.
• NPS identification - Easily identify dissatisfied customers and segment them based on loyalty. You can also monitor product and service improvements to improve your NPS.

Pricing

Qualtrics pricing plans are only available upon request. However, online reviews suggest that prices start from $1500 per year. Qualtrics also offers a free plan that you can use for an unlimited period of time.

5. QuestionPro.

QuestionPro offers survey software for everyone, from individuals to large businesses. QuestionPro offers an easy to use online web application, with pre-designed surveys that anyone can customize and use in minutes.

QuestionPro is a great tool for collecting customer feedback; you can even send them rewards for completing a survey.

You can get more relevant answers by asking exactly the right questions to the right people. QuestionPro's connection logic allows you to adapt each interview to the user and quickly get excellent feedback.

Features

• Choose from hundreds of pre-designed surveys, then customize designs to highlight your brand and increase survey engagement.
• Large-scale data collection: Quickly gather thousands of responses to make good decisions.
• Customer experience: Use NPS+ and other tools to assess and improve your customer journey.
• Analyze responses through a dashboard that you control, then share your work and results with colleagues.
• Get help: QuestionPro support is highly rated and can be reached 24 hours a day, 7 days a week via email and chat. According to the plan, dedicated technical support and customer satisfaction managers are available.

Pricing

There are 4 different types of plans:

• The essentials: Free forever
• Advanced: Starting at $129 per month
• The team: Contact them to find out the rates
• Search: Contact them to know the price

Try QuestionPro for free

6. SurveyLegend.

Enjoy a first-class real-time data analysis experience in an easy to use, lightweight, and powerful online survey tool. SurveyLegend is a feature-rich application with a simple interface.

SurveyLegend offers a simplified list of features, perfectly balanced with an intuitive interface. Surveys also load quickly, regardless of the device used to access them.

Your analytics come to life as the answers come in - SurveyLegend was designed with real-time analytics, feedback, and results in mind. As soon as someone answers your survey, you can see the data coming in and start interacting with it: filter, search, and sort, export, or create beautiful charts and tables using our many available themes.

Reach your target audience no matter where they are in the world and in any language. You can share your surveys with people using email, social media, and even text messages.

Features

• Design - Increase the efficiency and engagement generated by your surveys.
• Collect and analyze in real time - See what happens as your target respondents fill out the forms, no matter where they are in the world.
• Get deeper insights - A wide variety of reports are available to allow you to deepen the information collected during your investigations.
• Use APIs - A variety of APIs and integrations are available for you and for use.
• An easy to learn interface - The tool has an intuitive interface that allows anyone to carry out surveys with one or several questions, which are extremely simple to create, distribute and analyze.

Pricing

Here are the four pricing plans that are available with SurveyLegend:

• Newbie: Free Forever
• Pro: $15 per month
• Business: $25 per month
• Legendary: $65 per month

Try SurveyLegend for free

7. SurveyMonkey.

SurveyMonkey is one of the most popular questionnaire tools in the world. It's an easy to use tool that makes creating surveys, designing polls, and collecting data a snap.

This survey solution gives you the option to ask up to 15 different types of questions, including open feedback, interactive sliders, and multiple choice questions. You can also include expertly written questions in your surveys to make them more effective.

It also offers over 230 templates for various types of surveys.

Here are a few of them:

• Customer satisfaction survey.
• Health care surveys.
• User-friendly search tools.
• Employee surveys.
• And even more.

The templates are suitable for beginners to create basic online surveys or complex surveys. You can also customize the survey design, colors, fonts, and more to align with your brand.

Flexible sharing options are also very useful. Formats you can export your data to include CSV, XLS, PDF, PPT, and SPSS. You can present your results in the form of charts and graphs.

Features

• Pre-established questions - It offers a wide range of questions for your inquiries. Its AI engine also offers questions tailored to your content and brand.
• Reporting - Analyze results using graphical charts and in-depth reports. You can also study data from respondents who answered multiple questions. It also allows you to change the display of data reports according to your needs.
• Support - SurveyMonkey support is helpful and responsive. You can contact them via email 24 hours a day, 7 days a week, and they usually get in touch with customers within an hour.

Pricing

SurveyMonkey offers seven pricing plans for individuals and teams.

Individual plans:

• Basic: free forever
• Benefit: 32 dollars per month, billed annually.
• Standard: $99 per month billed annually
• First: $119 per month billed annually.

Team plans:

• Team Advantage: $25 per month, billed annually.
• Team Premier: $75 per month, billed annually.
• Team Enterprise: Personalized Plan

A business plan allows you to conduct multilingual surveys and apply advanced survey logic.

Try SurveyMonkey for free

8. SoGo Survey.

SogoSurvey is a great option for businesses looking for an affordable survey tool with powerful data analysis features.

SogoSurvey offers “survey banks” with numerous model options and integrated question models. This allows you to design a survey form very easily. After the survey is designed, you can distribute and share your surveys across multiple platforms. Finally, you can review and share the results using live reports.

The benefit is that you have survey templates for all markets, including customer loyalty surveys, event surveys, feedback forms, and more.

You can also automate your feedback process by connecting its API to your CRM system. Additionally, NLP (Natural Language Processing) automatically analyzes text responses and serves customers more effectively.

In addition, its data analysis tool Measures the feeling of the answers users to easily understand their behavior. You can also use their net promoter score (NPS) to manipulate your questions to get accurate feedback.

Features

• Real-time analysis - As soon as you publish your survey, it starts to reflect user data on its dashboard to help you stay responsive.
• CRM integration - It offers powerful integration with the most popular CRM tools, including Zapier, Salesforce, Basecamp, and Slack.
• Distribution options - You can broadcast and distribute surveys globally through multiple options, including integrated forms, social media invites, and email invitations.

Pricing

SogoSurvey offers four pricing plans:

• Plus Plan: $25 per month
• Pro plan: $66 per month
• Premium plan: $99 per month
• Business: Personalized plan adapted to your business

Besides the paid plans, you also have a freemium plan for basic features. The Premium plan option offers the “AutoSave” option to review incomplete surveys.

9. Survey AnyPlace.

Survey Anyplace creates questionnaires and also provides valuable customer information to your audience. You also have plenty of text choices and options for asking open-ended questions.

Additionally, you can ask several types of questions, including image choice, ranking, and evaluation questions. To improve the engagement quotient, you can also include a timer, final score, and ranking.

Survey Anyplace uses three simple steps to create winning surveys:

• Do it - Use pre-designed templates and personalize them by adding images, videos, and animations. Additionally, incorporate your brand elements such as the logo, colors, etc.
• Broadcast them - Share your mobile-friendly surveys across all types of devices. You can also integrate them into your social media platforms, email campaigns, and web application.
• Learn from it - Analyze results graphically using text, tables, and graphs. Also, provide answers that are helpful to your audience.

You can also integrate the survey with Facebook, Webhooks, Zapier, and Google Analytics for powerful reports.

Features

• Patterns - It offers a bank of 20 breathtaking pre-designed templates to instantly respond to a survey. You can also preview them to check the final version of the form.
• Personal brand - You can add your brand logo, colors, and other background details. It also offers 40 attractive backgrounds and an option to incorporate social media sharing buttons into your survey.
• Interactive quiz - Its quiz-focused feature offers pre-written question pools and a quiz timer to validate answers and reflect the final score.

Pricing

It offers four paid packages:

• Essential - $33 per month
• Professional - $50 per month
• Business - On request
• ReportR - On demand

There is also a free 7-day version to test the software. The customized Enterprise plan also offers a comprehensive white label option upon special request.

10. GetFeedback.

GetFeedback helps you deliver a great customer experience (CX) by collecting user feedback in real time It provides an easy to use drag-and-drop editor to create engaging surveys and send them to your customers for feedback.

The good news is that it gathers information after each customer interaction throughout its journey from sales to service.

You can also integrate your GetFeedback dashboard with Salesforce.

GetFeedback allows you to:

• Automate survey distribution
• Assign follow-up tasks
• And provide information to your team

All of these functions allow you to follow up on unhappy customers and strengthen brand loyalty. It is a flexible tool that easily adapts to all platforms.

Features

• Free templates - It offers 15 free templates to help you create amazing surveys in minutes.
• Distribution across multiple channels - He shares user-friendly surveys at each touchpoint and gets feedback.
• SMS survey - Engage in dialogue with customers on the go through SMS surveys. Ask questions one at a time without getting tired.

Some of the common types of survey templates offered by GetFeedback include the following:

• Net Promoter Score Surveys
• Event and conference surveys
• Marketing and product studies
• Employee engagement surveys

Pricing

It offers 2 price plans:

• Business plan - For brands, to improve the customer experience.
• Salesforce Plan - For a superior sales experience with Salesforce.

Details of pricing plans are available upon request only. You also get a free 14-day trial.

11. Google Forms.

Google Forms is one of the most popular names for a free online survey tool. Its drag-and-drop user interface allows you to create a survey in minutes. Additionally, you can customize its pre-designed templates to design forms that meet your needs.

You also have access to real-time charts and information based on user responses.

You can also connect the collected data to other Google products. At the same time, your respondents can also download a file as a response to your survey.

Additionally, it offers a variety of different question types, including multiple voice questions, short answers, and multiple choice questions.

Features

• Collaboration - Collaboration is one of the most advanced features of Google Forms. You can easily share access to changes with any user in the world.
• Data analysis - You can use sheets to create data visualizations and dynamic cross-tables to make sense of lots of data.
• Simple user interface - It offers an easy to use user interface. Even a beginner can easily create forms for the survey.

Pricing

Google forms are free to use.

What is a survey software?

Traditionally, organizations used surveys to capture public opinion by analyzing respondents' responses to a series of specific questions.

Survey tools are applications that allow you to gather feedback from a sample or a targeted population via a computer. These software programs help researchers, businesses, and freelancers to conceptualize, design, and analyze surveys.

Most survey tools also offer drag-and-drop tools to easily design survey forms. Their automated features also streamline the entire process and facilitate monitoring and analysis.

They also offer distinct advantages over manual surveys, especially when it comes to speed and accuracy levels. Some of the best survey tools include SurveyMonkey, SogoSurvey, Zoho Survey, etc.

What characteristics should you look for in online survey tools?

Every business or individual has different survey goals. For example, an e-commerce business might want to ask its recent buyers about a particular product.

A blogger may want to survey their email address list to find ideas for future blog posts or an online course. A SaaS company can also survey its users to better understand product updates.

However, regardless of the type of survey, there are a few features that are essential to any online survey software. Here are a few of them.

1. Data analysis.

Good online survey software should allow users to analyze the data collected and draw actionable insights from it. For example, SurveyMonkey allows you to perform sentiment analysis, word clouds, and labeling. It also offers all the other usual data analysis functions.

2. Multiple languages.

During surveys, respondents feel more comfortable when they can respond in their own language. It can also improve accuracy levels. For example, SurveyAnyPlace offers a wide range of language options.

3. Third-party integrations.

Online survey software that allows for third-party integrations is particularly useful in cases where businesses deal with multiple domains. For example, Nicereply offers integrations with Zendesk, LiveAgent, Pipedrive, Freshdesk, Mailchimp, and other business tools.

4. Randomization.

Surveys can often fall prey to various types of bias. To get the most accurate results, you need to ensure that biases in responses are minimized. For example, Qualtrics allows you to do this by randomly displaying all questions, hiding certain questions, and locking some of them in particular positions.

5. Automation.

Automation allows you to spend less time creating questionnaires, designing, and distributing multiple surveys. You can spend most of the time analyzing the answers and writing them down. The automation of Zoho Survey is a good example.

Summary.

That's my list of the best survey software to try this year. Each of these survey tools has standard functions and unique characteristics. However, you need to look at your business needs to decide which online survey software is best for you.

For example, if you are looking for a free tool that has basic features, you can use Google Forms. It offers powerful security and collaboration.

On the other hand, SurveyMonkey is one of the best paid tool choices for meeting the needs of small businesses and businesses. If your business plan includes purchasing a CRM subscription, you may want to consider HubSpot, because it comes with a powerful built-in survey tool.

Learn about unique features, analytics, data security, and customization options before you buy your online survey software.

Further reading: For more software reviews, check out my guides to best email marketing platforms And some best webinar software for your online business.