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If you are a marketer and want to optimize your efforts to Lead Generation While keeping an eye on potential customers, several commercial prospecting tools can be useful to you.
The company offers a subscription-based service that gives access to professional contacts and company profiles.
Originally founded as DiscoverOrg in 2007 by Henry Schuck and Kirk Brown, it operated as such until February 2019 when it acquired competitor Zoom Information, Inc. and then rebranded to ZoomInfo.
The initial aim of the company was to provide information on business contacts.
However, it has since expanded its scope to include business profiles and other business intelligence data.
ZoomInfo is primarily used for sales, marketing, and talent acquisition. The platform allows users to access contact information and business profiles, which can be used to search for potential customers and create targeted lists.
ZoomInfo can also help you generate leads and conduct marketing research. The platform's vast database can be used to find potential customers who match your target criteria.
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