Detailed Full Review of ZoomInfo: All you need to know (2024)

What is ZoomInfo?

If you are a marketer and want to optimize your efforts to Lead Generation While keeping an eye on potential customers, several commercial prospecting tools can be useful to you. But the choices are endless, so how do you choose the best service?

The company offers a subscription-based service that gives access to professional contacts and company profiles.

Originally founded as DiscoverOrg in 2007 by Henry Schuck and Kirk Brown, it operated as such until February 2019 when it acquired competitor Zoom Information, Inc. and then rebranded to ZoomInfo.

The initial aim of the company was to provide information on business contacts.

However, it has since expanded its scope to include business profiles and other business intelligence data.

What is ZoomInfo for?

ZoomInfo is primarily used for sales, marketing, and talent acquisition. The platform allows users to access contact information and business profiles, which can be used to search for potential customers and create targeted lists.

ZoomInfo can also help you generate leads and conduct marketing research. The platform's vast database can be used to find potential customers who match your target criteria. Additionally, business profiles can be used to research competitors and find new partner businesses.

Features

ZoomInfo offers a suite of powerful solutions designed to accelerate business growth across multiple functions.

Here is an overview of the operating systems and the key features they offer.

1. Accelerate Your Sales Process

Optimize your sales efforts with SalesOS by ZoomInfo, which simplifies and improves your sales process.

• Extensive database : Quickly find leads and detailed business information.
• Sales automation : Increase your efficiency and reduce the time spent on administrative tasks through automation.
• Conversational intelligence : Take advantage of valuable insights to improve your customer interactions, based on the analysis of conversational data.
• Integrated workflows : Simplify repetitive tasks and boost productivity with customizable workflows.

SalesOS offers powerful tools to transform your sales process, but their effectiveness will depend on their strategic implementation and adoption by sales teams.

2. Maximize Your Marketing ROI

Accelerate your marketing with MarketingOS by ZoomInfo, which builds engagement at every touchpoint.

• Multi-channel advertising : Launch consistent advertising campaigns across multiple channels to captivate your target audience.
• Overview of Buying Intentions : Get a head start by understanding the future needs of your prospects with predictive data.
• Website chat : Interact directly with visitors to your site through interactive chat to better convert leads.
• Enrichment of web forms : Improve lead quality and web form conversion rates by automatically completing user information.

MarketingOS is designed to boost your marketing strategy, however, the real impact will be measurable if these tools are properly aligned with the company's overall strategy and integrated into a cohesive customer journey.

3. Operational Efficiency

Optimize your operations with pure and efficient data thanks to ZoomInfo's OperationsOS tools.

• Data de-duplication : Purify your database by eliminating duplicates to ensure accuracy and reliability.
• Data cleaning : Maintain accurate information for strategic decisions based on up-to-date data.
• Data enrichment : Add critical details to your lead data for refined segmentation and personalized communication.
• Lead distribution : Direct qualified leads to the right teams to improve conversion efficiency.

Zoominfo's OperationsOS provides a solid framework for data management, but its effectiveness depends on the consistency of updates and the quality of the initial data. It is a powerful tool for those who understand that data management is an ongoing process and not a one-time event.

4. Hire the Best Talent Faster

TalentOS: Optimized recruitment to find rare pearls.

• Talent Search : Discover the most promising talents using advanced research tools and a vast network of professionals.
• Candidate approach : Connect with potential candidates by establishing effective communication from the first interaction.
• Employer brand : Build and maintain a strong brand image to attract and retain top talent in a competitive environment.
• ATS integrations : Streamline the recruitment process through integrations of applicant tracking systems (ATS), allowing centralized and efficient management of applications.

TalentOS is a complete solution for talent acquisition, combining technology and strategy. However, its success depends on alignment with the company's culture and on the involvement of recruiters to fully exploit its functionalities.

What information does ZoomInfo provide?

When looking for individual contacts, ZoomInfo traditionally provides two main pieces of information:

• Direct number - individual telephone number
• Email address

This is the type of contact data that is typically obtained from public records by online background checkers.

ZoomInfo goes a step further and extracts the following employee information for you (some users indicate in their comments on ZoomInfo that this is more useful for businesses with a large addressable market):

• Job title
• Location (city and state)
• Company name
• Company website

When it comes to Zoominfo's business search option, the information provided is well-suited to B2B needs. They include the following details:

• Industry
• Location - using Zoominfo's address search
• Income
• Estimated number of employees

In addition to this data and the very accurate service of direct numbers and verified email addresses, ZoomInfo offers more advanced features, such as:

• Organizational Charts and Scoops
• Hierarchical structure of companies
• Investors, funding and news, as well as technology alerts and tech data.
• Lead Scoring - to reach priority prospects

While these are fundamental elements of ZoomInfo's offering, numerous other services are accessible via the ZoomInfo app or website. For example, you can improve your business with Zoominfo's growth acceleration platform.

Its data-driven nature allows you to develop a more targeted approach by analyzing nearly 5,000 business attributes and statistics.

Pricing

ZoomInfo offers three main packs, each designed to boost a different aspect of your business, from sales to marketing to recruiting.

Each pack is designed with specialized tools and features to help you reach your specific goals.

1. SalesOS

SalesOS is designed for those who want to dominate their market by accelerating the end-to-end sales cycle.

• Discover Contacts: Get accurate email addresses and direct phone numbers for effective prospecting.
• Buying Intent Signals: Take advantage of business information and purchase intent signals to anticipate the needs of your prospects.
• Application engagement: Benefit from engagement applications and integrations to optimize interactions with prospects.

2. MarketingOS

With MarketingOS, turn your leads into a solid pipeline with essential contact data and advanced business insights.

• Digital Marketing Solutions: Use solutions for display advertising, website chat management, and form management.
• Flexible integrations: Easily integrate ZoomInfo with your existing tools for a perfect sync with your marketing campaigns.

3. TalentOS

TalentOS is the solution for recruiting teams looking to identify and attract top talent quickly.

• Advanced Candidate Search: Locate potential candidates with accurate contact data for a targeted approach.
• Sourcing intelligence: Get candidate alerts and exclusive company information to refine your talent search.
• Application engagement: Integrations and applications to engage candidates in an innovative and effective way.

Each ZoomInfo pack is designed to be a catalyst for growth in its respective field. With targeted tools and accurate data, ZoomInfo is positioned as an essential partner for the expansion of your business.

Customer Support

If you encounter a problem using Zoominfo's services, you can count on fast and comprehensive support from customer service representatives. They are available Monday through Friday from 3:00 a.m. to 8:00 p.m. EST. We get the impression that they are extremely friendly, knowledgeable, and helpful.

We called the support team via the phone number on the website and asked how to delete our ZoomInfo account.

A polite representative got back to us after several minutes and patiently guided us through the process. He assured us that we could always contact the ZoomInfo support team with any future questions.

If you have other less pressing questions about Zoominfo's security practices or how to delete your information, for example, you can also use theemail support.

Alternatives to ZoomInfo

There are a lot of sales research and lead generation tools on the market. It's a good idea to compare ZoomInfo to some of its competitors to make sure you find the right platform for your business.

There are several reasons why one might consider using an alternative to ZoomInfo. Some businesses need different features, others are looking for more affordable software.

1. Lusha

Lusha (lusha.co) is another reliable B2B contact information company that allows users to quickly find emails and phone numbers. Lusha works great with LinkedIn. You can get detailed contact information in a few clicks by simply visiting the LinkedIn profile.

You can easily integrate it with Salesforce, Hubspot, or Outreach CRMs to make your sales process much more efficient. Lusha is known for its accuracy and for providing well-updated contact information.

According to Lusha, their database contains 100 million business profiles, 60 million email addresses of decision makers, 50 million phone numbers of decision makers, 15 million complete business profiles, and more.

2. UpLead

UpLead (uplead.com) is known for getting targeted sales leads, and it's a trustworthy company for connecting and engaging with qualified leads. You can find quality leads with the UpLead online B2B sales intelligence platform.

UpLead interacts with well-known CRM systems like Zoho, HubSpot, and others, which is its strongest feature. So you can easily switch from one software to another. UpLead is highly rated by its users on various review sites and the satisfaction of its customers is excellent.

UpLead has a database of over 85 million B2B contacts with email addresses and over 14 million international business profiles.

3. RocketReach

RocketReach (rocketreach.co) is known for being your first-degree connection with any professional. Take advantage of the world's largest and most accurate database of personal email addresses and direct-dial phone numbers to reach the right decision makers directly.

Rocketreach's advanced search function makes it easy for you to identify the right people. Additionally, RocketReach is compatible with Google Sheets and numerous other spreadsheets and databases.

RocketReach has databases of more than 700 million professionals and 35 million businesses with an accuracy rate of 85%. RocketReach is one of the most trusted brands.

FAQs

How much does ZoomInfo cost?

The cost of ZoomInfo depends on the plan you choose. The most basic plan, SalesOS Professional+, starts at $14,995 per year.

How does ZoomInfo get my information?

ZoomInfo is not a background check service like any other. It has its own database that is constantly updated, which ensures high accuracy and the absence of outdated information.

How much does ZoomInfo cost per month?

ZoomInfo offers a free trial version and offers prices on quotation. The subscription fees are not shown publicly, so you should contact the seller for more information, as we already mentioned in the ZoomInfo review above.

Final Verdict

ZoomInfo is a powerful lead research and generation tool that can be very useful for businesses of all sizes. It offers several features, including finding prospects, creating lists, and actively tracking sales.

Although ZoomInfo is not the cheapest option on the market, it is still reasonably priced compared to similar platforms. Overall, ZoomInfo is a great choice for anyone who needs a research and lead generation tool.