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Learn about formats, best times to post, popular hashtags, and influential accounts on Facebook to optimize your strategy.
The social network Facebook reigns unconditionally in the world of social media. With a user base approaching 3 billion and a presence in every country in the world, the network has become indispensable in our connected lives.
A global success that is reflected in a turnover and a colossal workforce at the service of permanent innovation.
Far from the cliches, Facebook's audience could not be more varied.
While young people and CSP+ remain central, the platform now appeals to all generations and all social categories. With such high connection times, Facebook is more integrated into the daily lives of Internet users than ever. A gold mine for advertisers.
With ultra-fine targeting, innovative formats such as stories and a predominance of video, Facebook's advertising platform offers unparalleled potential for brands to promote their products and services.
While large companies have massively invested in this field, SMEs are still insufficiently exploiting it.
However, the levers of engagement and conversion are numerous for those who know how to orchestrate relevant campaigns.
Beyond traditional promotion, Facebook is becoming a fully-fledged customer relationship channel, at the service of the famous “conversational commerce”.
The possibilities of engaging directly with consumers are multiplying, from chat to comments to reactions.
A unique opportunity to build more authentic relationships while generating additional sales.
The influence of the social network Facebook goes well beyond its application alone. With its ecosystem of apps and platforms, the group influences entire areas of our connected lives: entertainment, information, virtual reality...
A hegemony that raises regulatory questions but also promises exciting innovations in the future.
Despite its overwhelming dominance, Facebook has not yet exhausted its marketing potential.
While the algorithm favors paid content and innovative formats like video and stories more than ever, many advertisers are still struggling to take advantage of them.
As for organic approaches, they require increased expertise in order to hope to reach an audience that has become demanding. So many challenges to be taken up without delay!
Real digital showcases, Facebook pages have become essential for businesses of all sizes.
They allow you to present your business, share your news and interact directly with a community of customers and prospects.
But in a context of continuous decline in organic reach, managing a successful page requires real know-how: choice of formats, pace of publication, brand tone...
Each lever counts in order to stand out and generate commitment.
Facebook groups are spaces for exchange and discussion between people sharing the same interests, and are becoming increasingly popular.
Whether public or private, they allow brands to engage in a more direct and authentic conversation with their most loyal fans.
For many businesses, Facebook has become a preferred channel for capturing new leads and feeding their sales pipeline.
Thanks to its multiple targeting options and dedicated formats such as Lead Ads, the platform offers all the tools necessary to precisely reach its core target audience and encourage them to leave their contact details.
Choosing the right visuals, optimizing your message, appointments, and conversion funnel is necessary to increase turnover.
For several years, Facebook has been banking heavily on the metaverse, this immersive and persistent universe accessible via virtual reality and augmented reality.
The commercial success of its Quest VR headset and the launch of its Horizon Worlds platform mark a new stage in the democratization of these technologies. Ultimately, the web giant aims to create a new paradigm, where social and economic interactions will take place through 3D avatars.
Beyond the general public, the metaverse opens up new perspectives for brands. Immersive events, digital collectibles, new shopping experiences...
The possibilities are endless to reinvent your customer relationship and position yourself in these new markets. With its Meta Glasses, the group also intends to popularize augmented reality and offer new media spaces to advertisers.
With a market capitalization of $469 billion in May 2023, Meta (formerly Facebook) is one of the most valuable companies in the world.
Despite a 25% drop in its share price in 2022 following disappointing results and repeated controversies, the social media giant remains a heavyweight in the financial markets.
Its annual turnover of 117 billion dollars, its high profitability and its steady growth make it a safe bet for many investors.
But in the face of growing challenges in terms of regulation, competition and changes in uses, Meta's stock market future remains under close surveillance. Its strategic bet on the metaverse will be particularly scrutinized by analysts in the coming quarters.
One thing is certain: Mark Zuckerberg's every move will continue to have a significant impact on the valorization of this tech juggernaut.
The social network Facebook offers a variety of publishing formats to allow users and businesses to share content that engages its communities.
Here is an overview of the main formats available:
Text posts are the simplest and allow you to share updates, thoughts, or questions.
Photo posts include one or more images. Here's how to use them effectively:
Recommended dimensions:
Videos can be uploaded directly to Facebook or streamed live via Facebook Live. They can include captions, subtitles, and interactive elements.
Recommended dimensions:
Carousels allow multiple images or videos to be shared in a single post that users can scroll through.
Recommended dimensions:
Stories are vertical photos or videos that disappear after 24 hours. They can include filters, texts, GIFs, and interactive polls.
Recommended dimensions:
Link posts allow you to share a link to an external website with an image and description automatically generated by Facebook.
Recommended dimensions:
Event posts allow you to create events to invite friends, fans, or customers.
Recommended dimensions:
To maximize the impact of your Facebook posts, it's important to choose the format that best fits your content and goals.
By using the right dimensions and exploiting all the features available, you can effectively engage your audience.
Posting to Facebook at the right time can significantly increase the reach and engagement of your posts.
Here are the recommended times to post to the social network Facebook on this dashboard:
By following these recommendations, you can maximize the reach and engagement of your Facebook posts.
Hashtags can help increase the visibility of your posts on Facebook by making them easier to discover.
Here are some of the most popular hashtags on the platform:
By using these popular hashtags, you can increase the reach of your posts and engage a larger audience on Facebook.
Facebook is home to some of the most influential accounts in the world.
Here is a list of the most popular Facebook pages, known for their huge number of followers and their ability to generate high engagement:
These accounts show how celebrities, athletes, and brands can use Facebook to connect with fans and create engaged communities.
At the end of 2023, Facebook had 2.96 billion active users every month across the globe.
90 million SMEs are present on Facebook around the world. But only 7 million are active advertisers.
Videos represent 82% of the top-performing sponsored content. Stories attract 300 million users every day while Messenger ads have record engagement rates.
Nearly 20 years after its beginnings in a student room, Facebook continues to profoundly shape the way we live and consume.
Having become a tech giant with multiple ramifications, the group is staying ahead of the curve and is already looking forward to the future with the development of the metaverse.
For marketers, the challenge remains daunting: how to capture the attention of a highly sought-after audience in search of transparency and authenticity?
More than ever, the key lies in a detailed knowledge of the codes, trends and functionalities of the various platforms. Because in this changing ecosystem, only brands that are able to demonstrate agility and creativity will do well. Ready to take on the challenge?
