Discover the best URL and link shorteners based on their ease of use, social media features, pricing, support, and more.
Here is my list of best URL shorteners and links to use this year:

Pixelme is an advanced link management platform designed to optimize your marketing campaigns. Thanks to its intelligent links and powerful analysis tools, Pixelme is a top platform that helps you better understand your audience, personalize the user experience and maximize your conversions.

❤️ Our Take : Pixelme is the link shortener designed for marketing. A concentrate of professional tools to convert each click.
👍 Pros : Advanced trackings, retargeting, advanced personalization, A/B tests, integrations.
👎 Cons : Paid, learning curve, improved UI.

Rebrandly is an advanced URL shortening tool that allows you to create short links that are personalized to your brand.
With its detailed tracking and analysis features, Rebrandly helps you optimize your marketing campaigns and improve audience engagement.

❤️ Our Take : Rebrandly combines personalization and data to boost your brand. A must for coherent and effective digital marketing.
👍 Pros : custom URLs, detailed reports, multiple integrations, intuitive interface.
👎 Cons : Advanced paid features, limited number of followed clicks in the free plan.

Bitly is the most popular link reducer in the world for shortening a URL. This trust reducer offers URL analysis and customization features, it is an ideal tool for your need to optimize your online presence and maximize the impact of your links.

❤️ Our Take : Bit.ly is a timeless link reducer, acclaimed for its reliability and comprehensive statistics. The safe bet in the field.
👍 Pros : Simplifies the sharing of URLs, robust, detailed reports, powerful API, numerous trusted integrations
👎 Cons : Aging design, brief customization of links, high prices.
FIND OUT MORE: Go to the Bit.ly website

TinyURL is one of the first link reduction services and remains a reference for its ease of use. This tool allows you to instantly transform your long links into short and concise URLs that are perfect for sharing on social networks or by email.

❤️ Our Take : TinyURL seduces by its simplicity and efficiency. The smart choice to shorten your ties without the hassle.
👍 Pros : Fast, easy, memorable, link preview, browser extensions.
👎 Cons : Basic features and design, limited statistics, no custom links
FIND OUT MORE: Go to the TinyURL website

Ow.ly is the URL shortening system integrated into the platform of social media management Hootsuite. With one of these URL shorteners, you can easily optimize your posts and links for sharing on social networks and track their performance directly from your Hootsuite interface.

❤️ Our Take : Hootsuite's Ow.ly unifies social media management and link reduction. A clever combination for community managers.
👍 Pros : Integrated with Hootsuite, publication scheduling, comprehensive statistics, link customization.
👎 Cons : Requires a Hootsuite account, high rates, complex interface for beginners.
FIND OUT MORE: Go to the HootSuite website

URL Shortener by Zapier is a URL shortening tool integrated into the Zapier automation platform. Thanks to its powerful integration features, you can automate the creation and sharing of short links in your various workflows.

❤️ Our Take : The Zapier URL Shortener automates link reduction. The perfect solution to simplify workflows.
👍 Pros : Integrates with Zaps, automates tasks, easy to use, shortens on the fly.
👎 Cons : Requires a Zapier account, limited customization, no dedicated dashboard.
FIND OUT MORE: Go to the Zapier website

Cuttly is a simple and effective URL reduction platform that allows you to shorten your links and track their performance. With its intuitive interface and basic features, Cuttly is ideal for users looking for a URL shortening solution that is easy to use.

❤️ Our Take : Cuttly is a complete link reducer of link shortening. With its varied tools, it seduces professionals and individuals.
👍 Pros : Complete, easy, advanced customization, QR codes, API, browser extensions.
👎 Cons : Design to be modernized, unequal performances, limitations of free.
FIND OUT MORE: Go to Cuttly's website

Short.io is a URL shortener that offers a full range of features for shortening, customizing, and tracking your links. Thanks to its advanced options and integrations, Short.io adapts to the needs of individuals, agencies, and organizations of all sizes.

❤️ Our Take : Short.io is the ultimate reference when it comes to URL reduction. Ultra complete and flexible, it adapts to all user profiles to manage, personalize and analyze links in an optimal way.
👍 Pros : Extensive customization of URLs. Detailed real-time statistics. Advanced multi-channel targeting. Rich integrations and APIs.
👎 Cons : Potentially overwhelming features. High rates on top deals. Interface learning curve.
FIND OUT MORE: Go to the Short.io website
A URL shortener is a handy tool that allows you to reduce the length of a web address.
It also offers the possibility of customizing the link according to your needs, renaming it in a more memorable way and aligning it with your brand image.
The paths of long and complex URLs, often composed of random characters, are difficult for most Internet users to remember. On the other hand, a short URL with a custom name is much easier to remember, manage, and share.
URL shorteners are essential for simplifying link sharing, improving performance tracking, and strengthening the brand image of your online presence. Their use has become a must for marketers and web professionals.
The market is full of URL shorteners, each with unique options and features.
Faced with this multitude of choices, it can be difficult to make the right decision. Here are the essential features to look for in a URL reduction service:


In addition to these elements, also check the reliability of the service (uptime, speed of redirections...), data security and the quality of customer support.
The ideal reducer must adapt to your specific digital strategy and evolve with your needs.
Here is my list of some of the best link shorteners out there.
Each tool offers a few benefits and a few standard features. Some are free, others offer flexible paid packages. The best choice will depend solely on your marketing needs, budget, and business size.
In summary, give priority to:
The perfect link? Memorable, personalized, and rich in statistical data.
Take a close look at all the tools to choose the best URL shortener for you and your business.