What is SEO?
SEO is the acronym for “Search Engine Optimization.”
SEO consists of applying specific optimizations to web pages in order to target specific queries on search engines.
SEO is a simple concept.
The aim is to appear higher in search results compared to competitors for specific queries.
By appearing higher in the search results, you will get more clicks and therefore more customers.
In the context of website optimization, SEO is based on three main pillars which are:
I'm going to cover these three concepts in this step-by-step guide.
First, let's go a bit deeper into the process of how a web page appears in a search engine to get a clearer picture.
History of SEO
The history of SEO dates back to the early days of the internet, when search engines started indexing web pages and making them searchable.
In the 1990s, early search engines, such as Archie, Veronica, and Jughead, were used to index files stored on FTP servers. As the web grew in popularity, new search engines such as Yahoo and Lycos were created, and in the late 1990s, Google was founded.
Google's search algorithm was much more advanced than that of its predecessors, and it quickly became the most popular search engine. In recent years, SEO has become increasingly complex and multi-dimensional, with an emphasis on technical SEO, local SEO, and mobile optimization.
With the rise of voice search and the increasing use of artificial intelligence Especially with the Revolution ChatGPT, SEO is becoming more and more dynamic, and it is expected that this field will continue to evolve in the future.
What are the different types of SEO?
1. On-page SEO
Definition of on-page SEO
On-Page SEO targets specific keywords mentioned in the content of a web page.
To do an On-Page SEO, insert your target keyword:
- In the title of your article,
- In the Body of Your Article
- And in your subtitles.
Using SEMrush, you can assess the search volume that the keyword generates per month.
The objective is to insert keywords into your content that have a good search volume and low competition.
Take a look at the example below that shows how the combined impact of SEO and blog posts on your revenue is.
Profitability of On-Page SEO
If you took the example of infographics and created 10 articles, you could potentially generate 4,080 euros in revenue per month.
But it's not that easy: you need to have the same ranking position, for the same search volume and the same average CTR for all your articles.
It's not realistic to rank first for all of your target keywords with low-quality articles.
Don't produce tons of low-quality items for indexing purposes: it won't work and you'll have wasted more time than anything else. This worked in the past but Google's algorithm is constantly evolving to make way in the top positions of its search engine to the pages that bring the most value to Internet users.
The only way to succeed is to produce quality articles, publish them regularly, and select keywords that have good search volume and low competition.
“To increase online revenue, multiply the quality and quantity of your blog posts.”
Don't make the mistake of targeting the most searched keywords where the competition is too tough. To assess the level of competition, use SEMrush keyword competition metrics.
The difficulty of the keywords is evaluated on a scale of 1 to 100.
In my experience, aiming for a score between 40 and 59% keyword difficulty is the best solution.
Here is a breakdown of the difficulty levels of the keywords for example for the term “growth hacking.”
You need to have some competition, but not too much, to increase your chances of ranking well in search engines.
This step is essential and SEMrush can help you choose the right search keywords for free.
As I said, there are three levels of SEO. Now let's look at technical SEO and off-page SEO.
2. Off-Page SEO
Off-page SEO includes all actions taken outside of your website to improve your ranking in search results. This strategy is essential to establish the authority of your domain and gain visibility.
Link building: the keystone of Off-page SEO
Link building is fundamental to increasing the authority of your site. It's about getting mentions of your site strategically on platforms that are authoritative in your niche.
Quality backlinks show to Google that other sites recognize your expertise. Aim for quality over quantity in your link building strategy.
Social networks: amplify your online presence
Social networks are powerful tools for off-page SEO. They increase the visibility of your brand and generate traffic to your site. Choose the platforms that are relevant to your niche and optimize your profiles with targeted keywords.
- Share valuable content regularly
- Engage with your audience
- Use relevant hashtags
Guest blogging: share your expertise
Guest blogging consists of publishing content on other sites in your niche. This practice offers several benefits, including increasing brand awareness and acquiring quality backlinks.
Make sure you choose reputable and relevant sites to maximize the impact of your efforts.
Backlink monitoring: maintain a healthy profile
Regularly monitoring your backlinks is crucial. Use tools like Ahrefs or SEMrush to identify and remove low-quality links. Constant monitoring will help you maintain a robust link profile and avoid search engine penalties.
- Analyze the quality of your backlinks
- Spot New Opportunities
Influencer awareness: expand your reach
Collaborating with influencers can greatly amplify your online presence. This strategy allows you to expose your brand to a wider audience and get quality mentions.
Identify relevant influencers and offer them mutually beneficial collaborations.
Brand Mentions: Turn Them Into Opportunities
Brand mentions are references to your business without hyperlinks. Although they don't have the same value as backlinks, they can improve the visibility of your brand.
Use tools like Google Alerts to track these mentions and contact sites to request that a link be added when relevant.
Competitive Intelligence: Get Inspired by Best Practices
Keep an eye on your competitors to identify new link building opportunities and understand the strategies that work in your niche. Don't imitate blindly, but get inspired to refine your own off-page SEO strategy.
- Analyze their backlinks
- Observe their presence on social networks
- Study their content strategy
By combining these different techniques, you will create a robust off-page SEO strategy that will strengthen the authority of your site and improve your visibility in search results.
3. Technical SEO
Definition of Technical SEO
Technical SEO focuses on increasing the loading speed of your pages, creating a Robots.txt file, controlling broken links, and much more.
Don't worry if you don't have technical knowledge. Numerous free and paid plugins can do most, if not all, of the work for you.
Technical SEO is needed to make it clear to search engines how they should crawl and index your site.
As a general rule, it's best to address seven critical areas with technical SEO.
- Make sure you're using HTTPS
- Verify and correct duplicate content
- Submit a Robots.txt file to Google Search Console
- Improve site speed
- Fix Broken Links
- Create mobile-friendly web pages
- Add schema.org markup (I'll talk about this in detail later in the guide).
If you're not familiar with the items I've listed, let's go through each one.
HTTPS
HTTPS is the abbreviation for Hypertext Transfer Protocol. It is used to secure communications and access to websites on the Internet.
If this message appears:
Your site needs the HTTPS protocol.
How to implement HTTPS
To implement the HTTPS protocol, which is a Ranking Factor. You will need a supplier of Web hosting In order to activate it.
If you use CMS like Webflow, you won't need to set up HTTPS. Indeed, the SSL option is present on all of their monthly offers
If you are on Linux and manage your hosting yourself, Let's Encrypt Is a great free solution for you.
It is the solution that I use myself for my Different VPS servers Where I host my Scraping (Scrapebox) or Automation (n8n) tools.
Here is a simple tutorial if you are also concerned: Let's Encrypt installation on Linux Ubuntu.
Duplicate content
Duplicate content is content that appears on more than one web page.
Ideally, unique content should exist on each web page. Having duplicate content confuses search engines when it comes to choosing which article to index.
How to check for duplicate content
To check for duplicate content, download a free software called Screaming Frog.
Step-by-Step method:
- Click on “Configurations” > Content
- Then on “Duplicates” in the top navigation.
- A new tab will appear called “content” to show all duplicates on your site.
This is a paid feature of the tool, but I highly recommend this tool for SEO in general. The free options are just as useful for SEO.
Once you've identified pages with duplicate content, you have 3 options for correcting duplicates.
- Set up a no-index tag in your robot txt file for duplicate content.
- Set up a 301 redirect from the “duplicate” page to the original content.
- Apply a real canonical tag
In most cases, I recommend deploying a canonical tag as the first option and a 301 as the second option.
The non-indexing solution comes in 3rd position in my opinion.
Canonical rel tag
A canonical rel tag tells search engines that a particular URL is the most important version to reference.
By using the SEO pack all-in-one plugin, you can easily define canonical tags without any code.
robot.txt file
The Robots.txt file Is a file that contains rules for search engine crawlers.
It specifies how to guide web robots (search engines) what should and should not be browsed.
Setting up and submitting a robot.txt file
To set up and submit a Robot.txt file to Google and perform the other actions I listed above, use the all-in-one SEO pack plugin for WordPress.
You can create it in a few clicks. I recommend the paid plan for the additional features that will help you significantly with SEO.
If you use Webflow, the submission of your Robots.txt will be automatic, however it is still possible to simply configure the file:
Page load speed
To improve the loading speed of your pages, use the Google Page Speed Tool and ask your developer to implement all of the suggestions listed.
Page load speed is a ranking factor.
Another great tool that I personally use is GTmetrix.
Together with Google Page Speed, this tool gives you a lot of good information to clearly improve the speed of your website.
If You Follow My Growth Hacks, you will see that I regularly use it in tips to improve the performance of websites.
Fixing Broken Links
Before correcting your broken links you would surely like to know whether or not you have broken links on your website?
A great tool for this is Ahref Broken Link Checker (https://ahrefs.com/broken-link-checker), to do this simply enter your website address:
And get the result in a few seconds (thanks to this article that allowed me to correct them 👍):
To repair 404 links, you can either remove links that point to 404 Errors, or apply a 301 redirect that can be managed by a WordPress plugin for example.
If you use Wordpress, the tool called 404 to 301 Will allow you to set up the redirects automatically for you.
Learn to Create a website on Wordpress gold Create a site on Wix. If you are not sure which option to choose, I advise you to read this comparison: Wordpress vs Wix.
Mobile experience
To ensure that you are following best practices for a Mobile experience, be sure to use the Mobile Test Tool from Google.
If you need to implement something that is not within your expertise, turn to Fiverr.com for the services of a professional freelancer who won't break your budget.
Schema.org markup
Later in this guide, I'll explain what schema markup is and why it's essential for SEO. But in short, this schema markup helps your site stand out in the search results.
The best way to implement schema markup is to use the Schema pro plugin for WordPress. It doesn't require any code. We'll get to that later, but for now, let's move on to Off-page SEO.
What is Schema.org?
Schema markup is a semantic language that search engines read to give additional context to web pages.
The Schema markup code includes several specific types of markup that may appear in search results, such as how-to guides, recipes, and reviews.
Here are three visual examples from Google Search Central Of what specific search results that contain types of schema markup look like.
I highly recommend using the Schema pro plugin if you use Wordpress.
If this is not the case, the tool for Google Markup Helper is there to help you find the best possible configuration for your markup.
How do I test if my schema markup is good?
Again, Google gives you all the means to help you validate that your schema markup is consistent.
To test your schema markup, Google Search Central gives you access to 2 tools :
- The Google tool : for testing rich results
- The Schema.org tool : for validating Schema markup
As we will see, few companies know what schema markup is and even fewer companies are implementing it, it is an opportunity for you.
Other SEO features
Google Images
If you entered specific search terms into Google search, you may see a collection of images that look similar to the example below.
Google displays a collection of images related to the search query entered.
It's just as important to include images in organic results as text-based search results.
The images are captivating and can entice users to click with a higher rate. In addition, it is estimated that image research represents 27% of all queries generated.
How to appear in organic Google Images results
- Add alt text to your images
- Compress file size
- Download an image site map
- Use the jpeg image format
Image Alt Text
Alt text means alternative text.
By default, numbers appear for image file names.
A good SEO practice is to replace these numbers with a specific name for what the image represents in your alt text (and ideally a name with the target keywords on your web page).
Image file compression
Google wants to index images, but only if they are properly optimized.
Most image files can benefit from compression. By compressing images, you reduce the size of the image file.
You'll also increase page load time by reducing the time it takes for Google to display images.
Google has stated that page load time is a ranking factor.
Another good practice is to use the lazy-loading attribute for your images: this means that only images that are visible on the page are loaded. For example, if all the images in this article were loaded when the page was loaded, they would take a very (very) long time to load.
Image sitemaps
Many webmasters are unaware of the existence of image sitemaps, which greatly increase the chances of your images appearing in Google.
Image sitemaps differ from standard XML sitemaps by focusing exclusively on images on your site.
An image sitemap gives Google a guideline for exploring which images to reference for inclusion in the organic image pack results and in the Google Image results.
To create an image site map, you can use a free online tool. (alternative: Angel Digital Marketing)
Once the generation is complete, you need to connect to the Google Search Console and submit your image sitemap.
What is the best image file extension to use for SEO?
The Jpeg image file extension is one of the best file extensions from an SEO perspective.
Jpegs allow for greater compression, which reduces the time it takes for the page to load to display images.
To check the images indexed on your site, go to the Google Search Console, go to the “Performance” section, and set the search type to “Image.”
Avif and WebP are also new image standards that are great for SEO.
Many WordPress plugins can help you convert Jpeg and Png files to these new standards.
Google Videos
Video search results are only going to grow in importance over time, since YouTube is the second largest search engine in the world.
Since YouTube is not owned by anyone but Google, it's a safe bet that the trend is only going to increase.
Take a look at these stats provided by Oberlo.
62% of businesses use YouTube as a channel to broadcast video content 90% of people say they are discovering new brands or products on YouTube.
Given these parameters, it is therefore time to make videos. Take a look at the video search results that appear in Google's search results.
Videos are indexed using the video object tagging diagram. When creating videos, you can also produce a video sitemap which will be crawled by Google to consider indexing in the search results.
Once you've created the video sitemap, go to Google Search Console and add it so that it can be recognized and browsed by Google.
To better reference your videos, try to get backlinks from other sites to your web pages where the videos are embedded.
Also, before uploading your video sitemap, be sure to follow best practices for optimizing videos by following the steps below/
Best practices in SEO for videos
- Include your target keyword in the title tag of your video.
- Create eye-catching video thumbnails to increase your click-through rate
- Find the tags your competitors are using and include them in your videos.
- Research the keywords that your competitors are targeting and follow them.
- Download a transcript to rank for keywords that are in text format.
Google Knowledge Graph
I'm sure you've seen the following function appear in the search results at least once, right?
What you're seeing is the Knowledge Graph in action. It is also called a “Google carousel.”
How about a search result that looks like this.
What you're seeing here is the Google knowledge panel.
What is the Google Knowledge Graph?
The Knowledge Graph is a collection of data queried from authoritative websites. Information is presented above the search results for quick access.
What is the Google Knowledge Panel?
Similar to the Google Knowledge Graph, the Google Knowledge Panel brings together data queried by Google.
The Google Knowledge Panel differs from the Google Knowledge Graph in that it displays dynamic search results to the right of organic search results.
Generally, the Google Knowledge Panel displays information about public figures and large organizations.
How do I appear in the Google Knowledge Graph and the Google Knowledge Panel?
1) Create a page on Wikipedia
Wikipedia is considered to be a source with a lot of authority.
When most search queries are entered into Google, Wikipedia is always one of the top results.
SEO professionals know that the Google Knowledge Graph retrieves user-generated information from Wikipedia.
2) Create a page on Wikidata.org
Like Wikipedia, Wikidata.org is open to the public as an open-source project. Wikidata is also considered to be an authoritative resource in the eyes of Google.
3) Create social media profiles
Google shows social media links in Google Knowledge Graph search results.
Create profiles for the following social networks.
4) Implement Schema markup on your site
Schema markup gives search engines additional context for indexing. It is essential to add the schema in order to provide a directive for Google to index you in the Google Knowledge Graph and the Google Knowledge Panel.
5) Format your web page
Write for your audience, not for search engines. Include essential information that relates to the target search query you want to appear for.
Make sure you do this:
- Add an explanation of who you are on your “about” page.
- Include links from authoritative web pages
- Integrate images, graphics, and videos
6) Use specific keywords
The Google Knowledge Graph is powered by queries entered into Google. It is therefore essential to include your target keyword.
Make sure you do this:
- Place your target keyword in your URL
- Include your target keyword in your title tag.
- Add your target keyword in your meta description.
- Add your target keyword to your header tags.
- Include an introduction, body, and conclusion.
Don't overuse keywords. The aim is to maintain a delicate balance in mentioning keywords while providing value. Write for humans, not for search engines.
7) Promote your content
Content is useless if you don't promote it. Be sure to use social media to promote your content.
Google Shopping
The search results that appear for product-specific search queries are ads.
To be featured in Google Shopping, you need to invest in creating Google Shopping ad campaigns.
When running ads, I recommend that you test a small daily expense before investing a significant amount of money in the first place.
I suggest €10 to €20 per day to assess traffic that allows you to convert for one to two weeks. This will vary considerably depending on your CPC (cost per click) for your keywords.
How to set up a Google Shopping advertising campaign
- Navigate to Google Ads
- Select “Campaigns” from the page menu
- Click the plus button and then select “New Campaign.”
- Choose “Shopping” as the campaign type and then click “Next.”
- Set your advertising preferences
- Next, choose the type of ad group you want to create.
- Press Save,
- You are done
Google News
One of the most powerful functions that can create an influx of traffic to your site is Google's top news.
How to appear in Google's top news
To appear in the results of news articles, activate AMP. The Google Developer Guide Can help you implement AMP.
I recommend hiring a developer to take care of the AMP implementation on Fiverr.com.
How do I track appearances in the Google news result?
Navigate to the Google Search Console, click on “performance”, then filter the results on the “news” option.
Local SEO
Local search results vary depending on what geographic region you are in. I'm sure you've seen search results that look like the following:
Here is an example of the results above. I am located in Montreal so your search results won't look like what you see above for the same query.
There are specific ways to improve your ranking for keywords that can trigger local results in the local pack.
To increase your local SEO for your business in the local pack, you'll need to use what SEO professionals call NAP.
What is NAP?
NAP is the abbreviation for Name, Address, and Phone number. It is used to create local information on the web to give Google insights into where your business is located.
A Nap citation mentions your business name, address, and phone number on a relevant local website. When you think of a local website, you more than likely think of Yelp, which is the right way to think about local SEO.
NAPs allow you to have the right format and the right information on the various local websites. If your name, address, and phone number are not maintained properly, it confuses search engines.
The most common problem for a local business that affects their local SEO is moving without updating addresses.
Imagine someone doing a search for your business only to be taken to an empty parking lot. Google realized that it needed to help local businesses and so created Google My Business.
Google My Business
The most important place outside of external local websites to make sure your NAPS are up to date is Google my business.
Google My Business Was designed for local businesses to give Google guidelines for indexing your site accurately.
Google My Business allows you to:
- Add a description of your business to appear in search results.
- Manage Reviews and Messages
- Provide answers to frequently asked questions
- Give instructions
- Add pictures
And much more, here is an example of a Google my business search card that appears to the right of the organic search results compared to the local pack that appears directly in the search results.
Google provides local businesses with a simplified user experience that allows them to keep their ads up to date.
In general, regularly finding sites to place Nap quotes on a regular basis is good practice for local SEO.
In addition, there is a pattern for local businesses. Use the schema pro plugin to Add local schema markup to your site.
Google Discover
One of the most interesting search functions introduced by Google is Google Discover.
What is Google Discover?
Google Discover shows you the topics that interest you based on your search history. Topics are displayed with large images on the home page of Google mobile search applications.
Here's what it looks like:
Google Discover produces high CTR (click through rates) thanks to large image formats. A click-through rate of 11% was reported based on data compiled in a very informative report written by Abby Hamilton.
How to appear in Google Discover
1) Producing high quality content
- Cite reliable sources
- Include data points
- Add semantic keywords (Variations of your target keyword)
2) Use pictures
- Select high quality pictures
- Use illustrative graphics (infographics)
3) Producing videos
- Integrate YouTube videos
- Transcribing pre-existing videos
- Focus on practical guides and interviews
4) Respect Google's content policies
Google said that if you have a chance of appearing in Google Discover, you should comply with its content policies.
5) Implement AMP
The Accelerated Mobile Page (AMP) will increase your chances of appearing in Google Discover. Remember that this feature was designed for mobile devices.
6) Post trending content
Remember, I said that Google's discovery is based on search history. Google seeks to provide the most recent content based on what has been viewed previously.
By providing timely articles/posts, you'll increase your chances of appearing in Google Discover.
Look for competitors that are currently showing up in Google Discover. Reverse engineer what they did.
Job offers
These search results are triggered when you type search queries such as “developer jobs” to feed these results.
If you are a business looking to hire freelancers or full-time employees, implement the schema job post type of markup.
Upcoming Google events
If you type a search query such as “next soccer matches,” you'll get a search result like the one shown above.
Additionally, if you plan to host a webinar on a specific date, you can gain momentum by adding some type of event schema markup.
Here is a list of best Webinar Tools and Software To get you started.
How do web pages appear in search results?
- The web page is published on your website.
- Search engines crawl your web page to understand your topic.
- An algorithm determines your ranking in the search results.
- Your web page is indexed in the search results.
- A user enters a query that directly correlates to your topic.
- The search engine shows your page in the search results.
Now that you have an understanding of what SEO is and how it works, as well as how web pages appear in search results, let's talk about publishing a web page - which is, of course, a challenge for being visible.
To appear in Google search - even though it may seem logical - you need to:
- Create a website (or start a blog)
- Publish content including blog posts
If you have a website, you can create a blog as a natural extension of your site.
Submit your site to Google search
To report your site to Google so they can index your web pages more quickly, you'll need to do two things.
- Create an XML sitemap
- Submit your XML sitemap to Google in Google Search Console
Creation of the Sitemap under Webflow
If you use Webflow, the generation of a sitemap is done automatically as soon as your website is published. So you don't have to worry about it.
Creation of the Sitemap in Wordpress
If you use Wordpress, you can use a WordPress SEO plugin called All in one SEO plugin pack To create a sitemap.
Creating a sitemap does not require code to set it up.
Even if it costs a bit of money, the investment is clearly worth it. I recommend that you pay the one-time annual fee to take advantage of all the additional features this plugin offers.
If you don't have a budget, you can use the Yoast SEO plugin to generate your sitemap:
Your site map URL should look something like this:
Submit the sitemap
Once you have generated the sitemap from the Wordpress plugin or from your CMS, paste the sitemap URL into the Google Search Console.
Later in this guide, I'll explain in more detail what Google Search Console is and how you can use this tool to help with your SEO efforts.
Understanding the “Zero Position”
Have you already seen the following search result for a question you may have already asked on Google?
Zero-click results show the answer to a question without clicking on the search result. So there is no click, therefore the result name to Zero clicks.
Google directly designs these results to answer questions.
Understanding Featured Snippets in SEO
Based on a search query based on a specific question entered, you will see the following.
These results are presented to help you find an answer to a specific question.
SEO professionals call it Google's answer box or featured snippets.
Google featured snippets rely on schema.org markup to appear in search results.
If you don't know what a schema is, don't worry, I'll explain it to you shortly. But first, let me explain a few details about featured snippets.
Definition of featured snippets
A featured snippet can appear as a short response to a query entered in the Google search bar. Featured snippets can also appear as reviews, videos, recipes, and more - depending on the search query entered.
Featured Snippets reference web pages relevant to the search query entered in order to display the most relevant and structured result possible.
Importance of featured snippets in SEO
Featured Snippets can help increase the click-through rate on search results for specific queries through structured responses called the zero position.
Position Zero is a featured snippet of content that answers directly to a search query.
The zero position is placed above the first search result and displayed differently.
As Google explains about featured snippets in searches, “What's different about a featured snippet is that it's highlighted to draw the user's attention to the results page.”
Implementation of featured snippets
To be indexed as a featured snippet, you need to implement the schema markup code on your web page.
To implement the schema without code, I recommend using the Schema pro plugin.
If you don't have Wordpress, you can use this Growth Hack to set it up:
READ MORE: Put “featured snippets” for your website: the Zero Position (Growth Hack)
How to improve SEO on Google thanks to blogs?
It is strongly recommended to create several blog posts that deal with the main topic of your site in order to increase the number of pages indexed in the S.E.R.P (Search Engine Result Pages).
Here is a visual example of how to combine Blog themes and their combinations.
Example: On the subject of Growth Hacking, I try to explore all facets of this field through articles like below 👇
- How do I become a growth hacker?
- What is Growth Hacking?
- Skills of Growth Hackers?
- GROWS: Growth Hacking Process
- ...
Blog posts extend the reach of your keywords.
They increase your chances of appearing in search results for various keywords related to your main topic. Blogs can lead to a 434% increase in indexed pages.
If you are considering creating an e-commerce site, I recommend starting a blog as soon as possible, as it is difficult to position yourself for keywords on product pages.
Creating blog topics that you can link to product pages internally is the best way to beat your competitors in the search engines.
When a visitor lands on a blog post, they can click on one of the internal links to go to a description page for your products.
Once the visitor has landed on your product page, you will have the opportunity to convert them into a paying customer.
What is reverse SEO?
Reverse SEO is the practice of reverse engineering search results.
When implementing this practice, your goal is to get results off the first page of Google.
There are three main ways to do reverse SEO.
- Request the removal of content from external sites.
- Create more content around the specific query to rank our competitors.
- Promote competitors for the targeted search query.
The most ideal choice is option number one, as options two and three can take a long time.
The third option is certainly not ideal, but it is sometimes the most viable option in different scenarios.
The second option generally requires creating more authoritative content in order to outperform the negative search result in order to be effective.
The second option is the most used reverse SEO tactic.
FAQs
How do I delete a Google search result?
There are two scenarios when it comes to removing search results from Google.
You are in control of what content you want to remove from Google Search. This means that you, or someone in your organization, has the right to do the following.
- Delete the page that appeared in the unwanted search result
- 301 page redirect appearing in the unwanted search result
- No index the page appearing in the unwanted search result
Out of the three options, from an SEO best practice perspective, you should choose option number 3 if you want the page to disappear from the search results.
What are the SEO metrics to track?
As the example shows, the average industry benchmark for e-commerce is 2%.
This conversion rate varies between different vertical sectors.
As shown in the infographic seen earlier, the CTR (Click Through Rate) for the number 1 position of search engines is 31.7%.
Why such a low percentage?
For some keywords, Google ads occupy an important position in the top positions.
These sponsored inserts are displayed above the organic search results and thus concentrate a large part of the clicks of Internet users.
For example for the query:”Learn SEO“, Google shows nearly 5 ads.
Tip: Don't target keywords that have too many Google Ads ads to increase your organic CTR (click through rate).
What is AMP in SEO?
Accelerated Mobile Pages is an open-source project designed to speed up the loading of mobile web pages.
Google created it taking into account the fact that new trends should be immediately accessible.
Once the implementation is complete, I recommend that you use the AMP test tool To verify compliance with Google Search requirements for AMP.
Conclusion
SEO, or search engine optimization, is the process of optimizing a website or blog to improve its visibility and ranking in search engine results pages (SERPs).
This is done by using a combination of on-page and off-page techniques, such as keyword research, content optimization, link building, and technical SEO.
The goal of SEO is to increase the quantity and quality of organic traffic to a website or blog, which can lead to higher search engine rankings, greater visibility, and ultimately more conversions and revenue.
To go further and make your life easier, use SEO AI software like Frase, Surfer SEO or SEMrush in order to get valuable help in climbing the search engines.