Off-page SEO: Improving SEO on Google (2024)

Off-Page SEO Techniques for Beginners

You will also agree with me, we can't get the best ranking in Google for competitive terms without link building, that is, without Off-Page SEO in 2022.

You can certainly generate lots of quality traffic to your website from Google and other search engines by building only quality links.

Through this article, you will know what off-page SEO is and how to create high-quality backlinks for your website, which will help you get a top-notch ranking for targeted keywords on Google.

SEO is essentially classified into two categories.

1. On-Page SEO
2. Off-page SEO

On-page SEO makes your website search engine friendly, but off-page SEO improves your website's position in search engine results pages (SERPs).

9 out of 10 bloggers focus on page optimization and ignore Off-Page Optimization. This is the reason why they are having trouble increasing their search engine traffic. If you are also one of them, start focusing on off-page SEO activities. This detailed guide to Off-Page SEO techniques 2022 will help you do it the right way.

Get authoritative backlinks

Let me start this tutorial by telling you one thing: it's all about links.

Without backlinks, it's impossible to rank on the first page of search results.

Did you know that 99% of sites that appear in the first Google search results have at least one external link pointing to the site?

Did you know that nearly 100 billion searches are made every month on Google for services, content, and products? And half of these searches are done from mobile devices.

Backlinks are the most important factor for content marketers and bloggers. Why? Because search engines trust your website more if it has relevant, authoritative backlinks.

When Google searches for fresh content, it indexes your new pages and makes them available to users. When relevant search queries are triggered, Google uses certain algorithmic factors to determine which pages will rank. That's what we call the Google ranking factors in SEO terminology.

Here are the most important factors that Google takes into account when ranking:

• The number of link domains. The number of domains linked to your site is one of the most important ranking factors.
• Domain authority (DA) of a link page. Links from a high DA site are considered more useful than links from low DA sites. Yes, try to get links from high DA websites.
• The number of link pages. It's always recommended to have more links from individual domains rather than just one domain.
• Liaison domain authority. A link from a low page authority (PA) page on a high DA site is preferable to a link from a low DA site.
• Count the number of dofollow links. Since Google has officially stated that it does not count nofollow links in the ranking, it does consider dofollow links.
• Contextual links. Links in page content are more valuable than links in a sidebar.
• Links from the home page. Links on the home page of a linking domain carry more weight than those on one of its pages.
• Relevance of links. Links from pages that are related to the subject of your pages are more relevant to search engines.

Google considers your website to be more valuable than others if you have a lot of backlinks from authoritative websites. Google analyzes questions related to links such as, where does the link come from, the quality of the link, the freshness of the link? Etc.

How do you get these links of authority?

1. Invited articles

There is no doubt that the Guest blogging takes you very far and helps you a lot to acquire great connections. The only difficult task here is that you need to do a lot of research on the subject. After that, you need to find the best blogs in your niche and submit your proposal. If they agree, your article will be published.

2. Building broken links

To gain links, this method is much faster than guest blogging. Do you know that a lot of links on some authority blogs are in fact dead. Why is this happening? If the hosting expires, during file transfer or site migration, the links are bound to break.

The only good thing is that broken pages don't affect your site's rankings. But they offer a poor user experience. If your customer service is poor, 85% of your sales could be lost, according to the Sacramento Design Network.

So conduct a backlink analysis on your niche sites. Find the broken links, contact the owner, and let them know that they are dead. Chances are they will return the favor by including your link on their website or by offering you an alternative link.

3. Create compelling infographics

They always deliver impressive results provided they are created with great information. If your budget allows, you can use Canva or Visual.ly to find professional infographic designers.

If you want to attract a large number of visitors and acquire reliable return links, infographics are the best solution. Indeed, ideal customers respond better to visual content than to plain text.

Infographics go viral if you promote them sufficiently. When people share your infographics, it's continuously driving organic traffic to your blog. You have generated backlinks.

Improve your social media signals

Social is the NEW SEO. If you want to improve the off-page SEO of your site, be sure to improve your social shares. Here is the image that shows you the impact of social networks on your SEO.

Know your target audience by engaging more on social media. By contributing to discussions regularly, you'll understand where your audience hangs out the most and at what time.

Here are some interesting social media statistics that will surprise you.

• As of October 2021, more than 4.55 billion people were active on social media.
• On average, each person spends about 2 hours and 25 minutes on social media.
• Twitter surpassed 211 million daily active users in 2021.
• LinkedIn has over 800 million active users worldwide.

Amazing social media statistics, right? That's why you can't ignore social media.

A presence on social networks helps to develop your business and allows you to get more backlinks. The web is used to build relationships, to express and share ideas, to help each other by providing useful information.

Start responding on Quora

SEO legends like Rand Fishkin, Neil Patel, etc. use Quora to reinforce their visibility and it is undoubtedly the best way to improve the SEO of your site.

If you're not using Quora, you're probably not making effective efforts for your overall SEO. Now, you might be wondering what is Quora? It's the place where you can get the best answers to any type of question. I should say it's a gold mine for SEO.

Whether it's your marketing campaign, link building, or improving your online brand, Quora is the best place to start.

And using Quora is very easy.

• Create a killer profile: The content you write under your profile and the headline you add should say a lot about you.
• Set your profile and follow topics: Once you've set your profile settings, find topics related to your business and start following them.
• Write answers: You can always ask any question and ask the relevant expert to answer it. However, if you are looking to improve your business, it is good to write answers that are related to your business niche. Sometimes it also makes it possible to get in touch with the right people.

That being said, you might be wondering how to use Quora to improve your website's off-page SEO. Here are some quick Quora tips for you!

1. Highlight your expertise

The answers you write on Quora should show your expertise to readers. Only answer questions that relate to your business, because your intention is to grow your business. Once readers trust and benefit from your answers, they will start asking you to answer their questions.

2. Google shows your answer in the search results

It's one of the best ways to reach your audience. If your answer is accepted by a lot of people in the form of positive votes, Google shows it in search results every time a user types in a related query.

3. A long-term strategy for generating traffic

If your answer is very well designed and provides a thorough answer, it generates a good amount of traffic.

4. Know where you are mentioned

Follow all topics that are related to your business. That way you can find out if you are mentioned anywhere.

5. Learn from other experts

Most people spend a good chunk of their time on Quora. From them you can learn a lot of tips for growing your business.

6. Offers sales opportunities

If you interact with your readers regularly, you will also find sales opportunities. It will help you generate leads.

Start making videos on YouTube

You may be wondering how YouTube can improve the off-page SEO of your blog?

That is a great question.

Let me be clear: first of all, YouTube is the second largest search engine after Google.

Second, the links you get from YouTube videos (meta description) are valuable and help you improve your blog's SEO.

YouTube is very popular these days. You may have heard of a lot of people who make a lot of money from their YouTube videos.

Of course, this is not so easy, but with constant effort, it is quite possible. All you need is creativity to attract the audience, patience, and persistence. Here is a quick overview of how the YouTube search.

Here are a few tips that will be useful to you in this process;

• You need to know what's popular in your field right now to get an idea.
• Have your own way of showcasing your skills. It should represent your personality.
• Don't think about generating traffic or making money from day one. Instead, show your passion by creating new and creative content every day or once a week.
• Your videos show the audience how you are different from others.
• Quality always matters. The higher the quality, the higher the number of views.
• Before promoting your channel, make sure that you have at least 10 to 15 videos of good quality and that you have gained a good number of subscribers.
• Make sure your subscribers know when they can expect the next video. For example, “once a week” or “once every 10 days” or “other days.”
• Keep an attractive video thumbnail.

It takes at least 1 to 2 years to be recognized. So be patient. Remember that YouTube is a community. If you want to get the attention of others, you should pay attention to other channels.

Find blogs that do weekly summaries.

Here's a quick tip for improving your off-page SEO: find and focus on weekly summary articles.

To succeed in the blogging world, you need to build relationships with others. If you build relationships with other bloggers, it will help you promote your blog and get traffic. You can do this by attending blog link meetings. Link tours are the best way to get the attention of other bloggers and get them to discover your content.

To find lists of links in your niche, simply type “weekly link roundup + your niche keyword” or “mashups + your niche keyword.”

Be sure to follow these points when promoting your content through gatherings:

• Write great content that gets readers interested in reading your article.
• Build relationships with other bloggers. The only mantra for success in online business.
• Tell our fellow bloggers only about your best articles.

Finding and participating in link opportunities is therefore the fastest way to create backlinks and boost your overall SEO in 2022 and beyond.

Create infographics and use engaging images

When you use engaging and unique images, you tend to attract quality links from other sites that will definitely improve your off-page SEO.

The trend has changed. People are upset with text-oriented content. Some people try to stuff content with keywords and build spammy backlinks. It is therefore important to produce quality content to be recognized by Google's SEO.

And the easiest way is to create infographics.

These are the most popular and the most shared contents, but beware, there are also bad infographics. You can make your design appealing with good color combinations, charts, icons, and charts as well as the most important data.

With tools like Canva, you can create infographics very easily and you can also measure the performance of your infographic.

Focus on your keywords

I know, I know what you're thinking now. Keyword research is definitely a factor in on-page SEO. But there is one thing you need to remember. If you're not careful when targeting keywords, you'll attract wrong links from other sites (remember that link relevance is an important factor in off-page SEO).

So if you want to get the most out of this business, target the right keywords.

The number one factor that controls SEO is the keywords you choose. If you want to run a quality content campaign, keywords are the key elements. The diagram below describes a more accurate view of On-Page SEO.

Primary keywords account for 40% of On-Page SEO, while related keywords account for 17.5%. If you want to improve organic traffic to your site, keyword research is very important. Choose keywords that are related to your niche. When creating content, use these keywords around it.

For example, you want to write about the topic “healthy, nutritious diet.” Type this main keyword into the Google Keyword Planner search bar and click “Find ideas.” Here are the phrases related to your topic.

You can adapt your content by knowing the phrases and search terms used by your users.

If you really want to improve search performance for a given keyword, use your main keywords in the title tag, use LSI keywords in your content. Never mention your main keyword multiple times in your content. Google considers this to be over-optimization and penalizes you.

You might be wondering how to get these LSI keywords (synonyms)? There are plenty of tools available to find LSI keywords for your niche topic.

Go on Lsigraph.com and enter your starting keyword. For example, “online movie tickets.”

Solve the captcha and click on the “Generate” button. You'll instantly get a ton of LSI keywords that you can use to create great content for your blog visitors to generate more search traffic.

Besides LSI keywords, focus on long-tail keywords to improve your search engine rankings. Once you're done tailoring keywords to your content, start focusing on getting authoritative backlinks.

Protect your site from Google penalties

If you want to maintain your site's position in the rankings, backlinks are really important. But links affect search performance either better or worse.

Backlinks have the biggest impact on search engines. It's very important to keep your site safe from Google penalties because it's very difficult to recover from them. Google focuses primarily on user optimization and valuable content.

How do you stay away from Google's penalty radar?

Perform a comprehensive backlink analysis and this allows you to analyze which links are good and which are bad. Here's how you can make sure your site won't get penalized.

1. Conduct a site audit

You can use tools like Semrush (#1 SEO tool that I highly recommend to bloggers) to find and fix site SEO issues. You can find out all the reasons why your site isn't ranking well on Google.

2. Optimize your content

Content is still king. You may not be using the right keywords, but if your content seems too promotional, nothing can stop it from going viral. Help your audience by creating useful and useful content. Use visual elements in your articles, integrate data into your blog posts. Your audience is trying to learn more about you if you provide them with valuable content.

3. Use different keyword phrases

Once you've completed the comprehensive backlink analysis and understand where the links are coming from, focus on using different keyword phrases, generic content, and brand names in your content so that Google sees your links as natural. This means that your links should not have identical keywords in their anchor texts.

consultancy : Use your brand name as anchor text because anyone can share and link to your content.
You can't control your anchor texts, so use your brand name. Be sure to always post fresh content to strengthen your brand in the online world.

Contribute to other sites

Guest blogging is the most effective way to generate quality dofollow backlinks. It's the surest way to improve your off-page SEO without getting negative rankings.

What do you gain by contributing to other sites?

• It helps to strengthen your authority.
• It can bring you a lot of referral traffic.
• It contributes to the creation of links.

When writing guest posts for other sites, don't create too many links to your site. It's ruining your relationship with the site owner. Even if you're writing a guest post for other sites, give really impressive content. A poor quality guest post will cause you additional problems.

Here are a few things you should keep in mind before publishing articles on other sites:

• Gather a list of all the sites related to your niche that accept invited articles.
• Create an Excel sheet and enter the domain authority (DA) for each site's home page, guidelines for posting ads, etc.
• To get more guest posting opportunities related to your niche, type in Google with these search strings. “Your keyword” + “guest post” or “intitle: guest post guidelines”
• Search across all social media platforms. For example, go to the Twitter page and in the search field, you can enter “your keyword” + “guest post”. Seriously, it shows you more opportunities than the Google search engine.
• So you have a list of all the sites that accept invited articles. Now, it's time to find out which of these sites brings you the most traffic. Go on similarweb.com, and enter the domain of the site where you want to write a guest post. This site gives you a general idea of the popularity of the site.
• To learn more about your site for publishing guest articles, take a look at their blog comments on articles. This allows you to know if the site is active or not, if it is up to date with current information.
• Now it's time to write an amazing article. If you have a subject in mind, Linktally.com Will tell you how effective the post will be.
• Another way to determine the subject of your guest post is to check which pages have the most backlinks. To do this, go to Link Explorer, and enter the site URL. Click on the “Top Pages” tab and check which pages have a high page authority (PA).

Topics that include case studies, detailed how-to guides, and long lists have a higher acceptance rate. What are you looking for? Start writing amazing content and promoting your products.

Submit to directories and forums

Off-Page SEO activities help make your website more popular on the Internet. To get more exposure, submit your content to directories and forums. Here are the sites where you can submit your blog content to get more visibility.

• Social bookmarking sites : These are the best platforms to promote your articles. When you publish posts on popular bookmarking sites, it allows you to increase traffic to your blog. Some of these sites are: stumbleupon, slashdot, digg, technorati.
• Submit to the forums : Be sure to participate in every forum related to your niche and to connect with the community. Make the best possible use of do-follow forums. Some of the forum sites where you can register include: blokube, Blog Engage, Indiblogger, bbpress, Warrior forum, etc.
• Submitting a blog directory : It helps build quality backlinks. It takes time to get better results but it definitely helps in the long run. Select an appropriate category from each directory and start submitting your articles. Networkedblogs, elecdir are good directories to submit articles.
• Article submission sites : It is always good to submit articles to high-DA directories. If you submit low quality content and have more keywords, your article will be rejected. So create highly unique content.
• Question and answer sites : You'll get a good amount of high traffic from question and answer sites. Join these sites and look for questions related to your niche, give a useful answer to any question. Don't forget to give your blog link at the end of the answer. You can use sites like Yahoo Answers, Quora, Blurtit, etc.
• Share your videos on these sites : If you're a blogger or something, submit them to these sites to make your videos popular. It is one of the ways to get quality backlinks. Sites that have a high DA are: Youtube, Vimeo, Vine, Ustream.
• Image submission sites : Be sure to optimize your images with the correct URL, the title tag before submitting them to these sites. Flickr, Instagram, Picasa, Tumblr, Imgur.
• Submit your infographics : I already mentioned in point 3 how infographics help to get backlinks. Make really impressive infographics and submit them to these sites. Provide a referral link to your website. Some of the infographic submission sites are: visual.ly, reddit, submitinfographics.com, infographicsarchive.com.
• Share on document sites : Create documents related to your niche and be sure to create unique and useful pdfs or pptps. Download them from the following sites: issuu.com, slideshare, scribd.com.

All of the sites mentioned here have high Page Authority (PA) and Domain Authority (DA).

There is no doubt that off-page SEO gives your website a higher ranking in Google search.

FAQs

What is SEO?

Search engine optimization (SEO) It is a set of techniques that allow your site to rank higher in Google's SERPs.

What are the different types of SEO?

Generally, SEO is divided into three parts, namely On-Page SEO, Off-Page SEO, and Technical SEO.

What is off-page SEO?

Off-Page SEO is an optimization process outside of your site to improve your site's ranking in Google search results. It mainly includes backlinks and social signals.

What are the different off-page SEO techniques?

Authority Backlinks, Social Media Signals, Quora Responses, YouTube Videos, Review Articles, Infographics, Google Penalty Prevention, Directories, Forums, and more can help with Off-Page SEO.

How do you build backlinks?

Blog comments and guest blogging are the two most common ways. To get backlinks. Additionally, you can take advantage of web directories, bookmark sharing sites, discussion forums, web 2.0, blogger outreach, and more.

Summary.

Off-page SEO is NOT just about backlinks as most people think.

It involves your website's overall trust, authority, social signals, and more.

This detailed guide is written to discuss some of the crucial factors that can improve your website's overall authority on Google search.

Don't rely solely on page SEO if you want to rank higher. Each time you publish a new article, be sure to follow the techniques mentioned in this guide.