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Best On-Page SEO techniques to get the best rankings in Google
When you browse the Internet to find the various techniques for optimizing pages in 2022, you will find too many optimization techniques and many of them don't work in
So in today's post, I'm including the most important on-page SEO activities that you should give the greatest importance that really work with the latest Google algorithms.
The presence of a Meta Keyword tag has no influence on the ranking of your website in the eyes of Google.
So you can simply ignore it. You should therefore ensure that the advice you implement on your website is compatible with the latest Google algorithms or not.
The items on the page use a lot of HTML tags, including the Title tag, meta tags, header tags, image tags, bold type, italics, underline, list tags, and more.
We need to ensure that we use the targeted keywords naturally in the content of our website.
1. Writing titles optimized for SEO The most important thing
If you don't focus on theOptimization of your titles For both search engines and humans, you'll never be able to attract more organic traffic to your websites.
If you're asked to work on a single On-Page SEO factor, that's the most important factor that you need to pay close attention to.
When writing your page titles, be sure to include the targeted keyword at the beginning of the title. You should limit your title to 65 or 70 characters (including spaces).
You should write a title that people will find interesting enough to click on, as this will help you get a better click rate on the results pages of search engines.
Tip: Use the target keyword at the beginning of the title and write it with the CTR in mind.
2. SEO-friendly URLs: Keep them short and sweet
By looking at your website URLs, users should be able to understand the type of content that will be offered to them on these pages.
You should therefore include your targeted keywords in your URLs. Always try to include targeted keywords near the start of the URL and try to keep it short so that people can easily remember them.
You should avoid using special characters (brackets, commas, plus, colon, semicolon, question mark, underscore, tilde, etc.) in your URLs.
- Example of a non-optimized URL : sales-hacking.com/p=212 (Does not indicate the type of content)
- Optimized URL example : sales-hacking.com/off-page-seo/
Tip: Use your target keyword in the URL and keep it short.
3. A single h1 tag on the page: Keep your title text here
First, you need to make sure that there is a single h1 tag (header tag) on all pages of your website. You can verify this by looking at the source code of any page on your site.
With most SEO friendly WordPress themes, the article title is found in the h1 tag. If that's the case for you, you're ready and you need to use your target keyword here as well.
Tip: Make sure that there is only one H1 tag and that the target keyword should be on it.
4. Use targeted keywords and LSI keywords in H2 and H3 tags.
In addition to using the main keyword once in the h1 tag, it is recommended to use the main keyword and its related keywords (LSI keywords) in the h2 and h3 tags as well.
Assume that for this article, the main keyword I'm targeting is On-Page SEO, I'm going to try to include it once in the h1, h2, and h3 tags. Apart from that, I'll try to include other related keywords like SEO, off page SEO, optimizing content, on page optimization, search engine optimization etc. in the title tags.
Tip: Use the main keyword once in the H2 and H3 tags as well as once.
5. Create internal links to deliver SEO juice and improve engagement.
Internal links consist of adding links to articles and pages that are relevant to the content you are working on.
Internal links will help you send more targeted traffic to the linked pages and users will also spend more time on your website as they will continue to navigate to the relevant linked pages.
In this way, you will be able to give the linked pages the SEO juice and domain authority that they need so much.
The linked pages will thus be ranked better on Google and the other search engines.
Tip: Link to relevant pages to improve search engine rankings and user engagement.
6. Use of primary keywords in the first and last 100 words.
Keyword placement is very important to get an optimal ranking on Google.
It's recommended that you use your main keyword once in the first 100 words and once in the last 100 words of your content.
Tip: Use the target keyword once in the first 100 and last 100 words.
7. Make sure your website is mobile-friendly
Google has already lowered the ranking of websites that are not mobile-friendly (Responsive design).
You can check the mobile-friendliness of your website's homepage, or any other internal page using theGoogle Page Speed tool here.
Action item: All pages on your website must be adapted to mobile phones.
8. Switch your website to HTTPS (secure site)
If you spend a bit of time looking up the first results of any query in Google, you'll see lots of https websites popping up.
google Improves the ranking of websites that are secure (https version).
If you haven't upgraded your website from http to https, do it right away.
Most well-known hosts offer free SSL configuration to their customers.
So switching to the secure version should not be a big headache for you.
Tip: Make sure your website is completely secure and that all pages are in https version.
9. Write an engaging meta description to get more clicks on Google
It's very true, your meta description does not play a direct role in the ranking of your site in search engines.
But most of the time, Google used to show meta description data as part of your website listing in search results.
Writing a good meta description can therefore help you get more clicks on your website, even if it is placed below your competitors' sites in the search engine results pages.
Here is a Interesting video by Matt Cutts (former head of the web spam team at Google) in which he discusses the changes to the title, the meta description and their impact on the Organic CTR.
Tip: Write a meta description that focuses on CTR.
10. Optimize image names and alternative tags to get more search traffic
The ALT tag plays a key role in increasing your traffic from Google or any other search engine.
If you have engaging images in your blog posts and their alt tag contains keywords that are properly optimized, you'll tend to get massive traffic from Google image search results.
The names of your images should be created with the keyword you targeted in mind.
In addition to using your targeted keyword in the image name, you should add alternative text to each image used on your website pages.
If you're using images from Google or any other website, remember to link to the original owners of the images.
So you won't face copyright issues in the future. Click on this link if you don't know how to find free, high-quality images for your blog posts.
You should also consult some free image editing tools here before uploading the next image to your blog post.
Tip: Optimize all images on your website (names, alt tags, captions).
11. Create links to trusted domains to improve your domain TrustRank.
Outgoing links are also considered to be one of the main ranking factors in on-page optimization.
If you want to get better search results for your keywords on Google, try creating links to trusted domains that are highly relevant to your content.
Google maintains a TrustRank for each website, which is calculated based on the links you establish and the type of websites that link to you.
So whenever you link to external websites, be sure to link to websites and blogs that Google regards as good as TrustRank.
Tip: Add a few external links (only to authority sites).
12. WWW version versus non-WWW version: Choose the preferred version
Canonization consists of deciding whether we want to use the www version or the non-www version for the home pages and internal pages of your website.
We need to be consistent with this and only have one release and later versions should be redirected (301 redirect) to the first.
And when we link to pages on our website, we should use the preferred version.
Let's say you decided to use the www version for your website pages. In this case, all non-www versions should be automatically redirected to their www versions.
And when we get links for our websites, we need to make sure that we're using www with our websites' URLs and not the other versions (i.e. not www).
Tip: Make a decision about the preferred version of day 1.
13. Write unique, high-quality content
High-quality content should be considered as one of the most important on-page optimization techniques.
When writing content for your website, you should ensure that you are providing relevant content and that you are not copying all or part of your website's content from other popular websites and blogs on the Internet.
If you copy other people's content, you're making a mistake and you'll be too penalized by Google for such practices of plagiarism.
After Google's latest algorithmic change in the form of the Panda Update, Google became very strict about using duplicate or low-quality content.
In recent times, Google has lowered the rankings of many popular websites because they spread pirated content.
It's not easy to write great blog posts all the time. So here are some tips that will help you create quality content:
- Always find content ideas to solve problems
- Read what others write
- Read hot topics in your niche
- Start looking for blog post ideas and keep a folder of ideas so you never forget your content ideas.
Tip: Only write high-quality content and don't copy a single line of content.
14. Use your Robots.txt file smartly
The Robots.txt file plays a critical role in getting your web pages and their content crawled by Google robots.
The Robots.txt file is basically used to block certain types of content from our website in search engines, including Google. We can use this file to block specific files, folders, and URL patterns that are crawled by search engines.
With every website, there will be a certain type of content that we don't want to show to search engines. And we fill in that pattern through the robots.txt file.
Tip: Block thin and duplicate pages using the Robots.txt file
15. Keyword density: Don't overdo it
Keyword density consists of repeating the targeted keywords in the content of your website.
Keyword density is calculated based on the total number of times a keyword is used in the content of your web page and divided by the total number of words in the content of that page. Then multiply the result by 100 to get your keyword density percentage.
Assume that the targeted keyword “Page Activities” is used 8 times in the content of the page and that the total number of words on this page is 400 words. The keyword density for the term “On-page activities” in this web page will therefore be 2%.
Ideally, you should try to limit your keyword density to just 1%.
Never overdo it and be sure to use relevant keywords (LSI keywords) rather than repetitive keywords. Here you will find the Matt Cutts point of view on the ideal density of keywords:
Tip: Don't think too much about keyword density, write naturally.
16. Website loading speed is very important
Google has started to take website speed very seriously and this is one of ranking factors pluses Important in Google.
By improving the speed of your website, you can hope for a better ranking in Google.
You can use Pinto, Webpagetest or the tools ofGoogle Developers page speed analysis to check the speed of your website's home pages and internal pages on desktop and mobile.
Note: I use hosting for my sites with Webflow and Bluehost that are very fast, user-friendly, offer free SSLs, and have their own CDNs.
Tip: Ensure that all pages on your website load in under two seconds to improve Google rankings and user experiences.
17. Add social sharing icons in prominent places
Make it easy for people to share your content on relevant social media channels.
Add important social media icons (related to your niche) in prominent places in your blog posts so that most blog readers can notice and share them.
They will stay with you as long as you continue to browse content that interests you (at the job level).
18. Don't overlook these 3 essential elements of SEO
Most WordPress users forget the most essential elements to implement on their sites. Here are four of these incredible SEO elements that are essential for any site to achieve higher search results.
Google XML sitemap
Simply put, an XML sitemap contains all of the pages on your site and allows search engine robots to easily access your site. It's very useful for finding your newly published content on search every time you post or update something.
You can download this plugin for free here
Google Webmaster Tools
Google webmaster tools allow you to monitor Google search results for your entire site. If you've just launched a new site or don't have access to it yet, be sure to create an account as soon as possible.
Not only is it free, but it allows you to improve the overall performance of your site by giving you access to free reports, tools, and resources.
Broken link checker
This Plugin helps you find any broken or dead links that your website has. It's really hard to find broken links and you can't regularly check for broken links on your sites.
To overcome this problem, there is a plugin that is made just to find and repair all the dead links on your sites. So be sure to install and use it to eliminate all unwanted or non-functional links in order to get a better ranking in search engines.
READ MORE: The Best Tools for Repairing and Fixing 404 Errors
19. Be tactical when it comes to promotion
Most bloggers only think about on-page optimization and often forget the importance of Off-page SEO, such as getting links from other blogs, submitting to social networks, etc.
Here are a few actions that I personally take after publishing each post on my blog and I highly recommend that you do the same if you want to double your website traffic.
Submit on forums
Blog forums like IndiBlogger.in, Blog Engage, Blokube, etc. are free to submit your blog posts and give you a nice social boost.
Submit to social bookmark sharing sites: Social bookmark sharing sites like Delicious, Digg, Stumble Upon can send you lots of traffic if your headlines are compelling.
They also help you get quality links because these sites always have a big DA and a lot of authority.
Share on social networks
Immediately after publishing your blog posts, be sure to post them on all social media sites like Twitter, Facebook, Google+, etc.
We all know that social networking sites can bring you massive traffic if the content and headlines go viral.
Use a friendly tone of writing
Don't write in a corporate tone when creating content.
It's the surest way to irritate your audience. Always use the word YOU and avoid all jargon.
Use simple words so that anyone who reads your messages can easily understand what you are talking about.
Use a call to action
Have you ever noticed how I end my blog posts? They all end with a call to action.
I always encourage my readers, that is YOU, to leave comments or continue the discussion about the content I post. Use the same formula if you want to get more interaction from your users.
Summary.
If you've been blogging for a while, you know how hard it is to increase blog traffic. But by following the On-Page SEO techniques mentioned above, our chances of getting good results for the keywords targeted on Google and other search engines increase.
What do you think of the increase in search traffic? Do you have other fast on-page optimization techniques or factors that can boost organic website traffic? Share your ideas in the comments.
