LinkedIn: Key Statistics and Figures (2024)

Discover hundreds of LinkedIn statistics, facts, and trends on the best B2B social media platform. See how LinkedIn can help you grow and be ready for a surprise!
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What network are you focusing on today? facebook ? instagram ? Maybe even TikTok?

Why not take your LinkedIn strategy to the next level?

In this article, we're going to share with you over 35 statistics and facts that you can use as a guide for your LinkedIn marketing efforts in 2022.

They will help you decide which strategies to invest in this year!

We've divided LinkedIn statistics into 4 main areas:

  • Users - Who actually uses LinkedIn?
  • Content marketing - is it worth the effort?
  • Posts and articles - Which one works best?
  • B2B sales - Is LinkedIn a reliable source of leads?

Let's start...

LinkedIn user statistics

1) LinkedIn has over 690 million members.

LinkedIn has crossed the bar of half a billion users ! Since its inception in 2002, the company has continued to grow year after year, and the acquisition by Microsoft has certainly not slowed it down.

2) Nearly 45% of members are also active monthly.

According to Hootsuite and other sources ranging, the number should be “Monthly Active.” Users “(MAU) is estimated at around 310 million. That means nearly 44% of members are active every month!

3) 40% of MAUs are even connected daily.

That means over 100 million users interact with the platform every day. Businessmen who use LinkedIn primarily to find relevant content and to make contacts. (we'll come back to that later...)

4) LinkedIn's goal: 3 billion users

If you think LinkedIn has half a billion users, you're wrong! Jeff Weiner (CEO of LinkedIn) said in a Interview given to Wired thatwith LinkedIn, he wanted to create a platform for all “active professionals”.

A central point of contact for all businesses and entrepreneurs around the world. According to current estimates, the global workforce is 3 billion people.

5) High-level influencers and decision makers

Un Article published by LinkedIn In 2016, he claimed that there were 61 million high-level influencers and 40 million decision makers on LinkedIn. Over the past 4 years, this number will surely have increased even more.

6) LinkedIn is the social media platform most used by Fortune 500 companies.

Another statistic from the LinkedIn blog of Marketing Solutions Show me this interesting fact. They can now be specifically targeted on LinkedIn. We'll come back to that later.

7) Of the approximately 2 billion millennials in the world, 87 million are on LinkedIn.

According to an article byAdweek, around 87 million millennials are on LinkedIn. Millennials [born in the 80s or 90s] are the decision makers of the future (and in many cases, they are today!). So you don't need to understand Instagram or Snapchat in B2B marketing to reach this age group!

8) 57% of LinkedIn users come to the platform from their smartphone.

While 98% of Facebook is consumed on mobile phones, LinkedIn users are always active on the desktop. However, you should start focusing your marketing strategy on mobile users, as the share of mobile users is constantly increasing.

9) LinkedIn profiles with a photo receive 21 times more visitors and 36 times more messages.

If, in the early days of LinkedIn, people liked to do without a profile photo, this is no longer an option in 2020! A profile with a professional photo receives much more visitors and messages only a faceless profile.

10) 57% of LinkedIn users worldwide are men - 43% are women.

LinkedIn is a platform for everyone - no matter who you want to reach in the business world, LinkedIn is the place to go.

12) LinkedIn was viewed over 967 times between November 2019 and April 2020.

According to statistics from SimilarWeb , LinkedIn was visited more than 967 times in 6 months and visitors spent an average of more than 7 minutes on the platform.

LinkedIn Website Visits

LinkedIn content statistics

13) 94% of B2B marketers take advantage of LinkedIn for content marketing.

94% - it's an impressive number, but it's not surprising when you consider that the content on LinkedIn compared to other social networks is 3 times more trustworthy. It is therefore the ideal platform to draw attention to your own serious content and to help your own target group!

14) LinkedIn has 9 billion news feed impressions

every week. Every week, content on LinkedIn is viewed 9 billion times. That's about 36 billion impressions per month and 468 billion impressions per year. The probability of being noticed on LinkedIn is therefore very high if you share content regularly!

15) Only 3 million users share weekly content on LinkedIn

Your eyes should have lit up... Out of a total of over 690 million users and around 310 million monthly active users, only 3 million pieces of content are shared every week. That's less than 1% of monthly active users who get 9 billion impressions every week.

I don't think I need to tell you why you should start posting every week on LinkedIn.

16) LinkedIn is responsible for more than 50% of social traffic on B2B sites and blogs.

Yes, you heard right. 50% of social traffic B2B websites and blogs come from LinkedIn. Taken together, Facebook, Twitter, and LinkedIn account for 90% of social traffic, more than half of which comes from LinkedIn. Facebook and Twitter have more active users every month, but LinkedIn shows why it's the go-to platform for B2B content.

17) 92% of B2B marketers surveyed use LinkedIn in their marketing mix.

If you want to align yourself with leading B2B marketing experts, make room for LinkedIn in your content marketing strategy. When it comes to content marketing, 92% of respondents use LinkedIn, 76% Facebook, 67% YouTube, and 15% Instagram.

Most popular social media in digital marketing

LinkedIn article and message statistics

18) Only 1 million users have published an article on LinkedIn

Over half a billion users and less than 0.2% published an article on LinkedIn. Simply repost existing content from your own blog on LinkedIn and benefit from previously unused reach.

As for theLinkedIn algorithm, native articles published on this platform seem to have more exposure than external links, which is an even greater opportunity for your content.

19) 45% of LinkedIn article readers are in senior positions

What makes LinkedIn articles even more engaging is the fact that most readers are high-level decision makers. Not only can you give your content a boost by publishing it on LinkedIn, but you can also reach the right people in your target audience at the same time.

20) Long content is shared more often on LinkedIn than short content.

Okdork.com analyzed viral content on LinkedIn to find out what content works best on the platform.

These results should lay the foundation for your content. Evaluations show that items of approximately 1900 words are the most shared. So try to write articles of 1700 to 2100 words to give your content another boost.

But keep in mind that you need to provide qualitative content in this length. Content marketing is not guaranteed to succeed!

content performance by word count

21) “Like you...” messages and mailing lists work better on LinkedIn!

OkDork also found that “How to” or list-type posts get almost twice as many views as posted questions. So, if you want to get more views on your content on LinkedIn, focus on content that teaches the reader something, and don't try to directly engage in a discussion with a potentially complex issue.

12 reasons to...

Like you...

lists posts graph
How to posts

22) Content divided into 5, 7, or 9 sections gives the best results.

It has long been believed that people consume content with an unconscious number of preferences. The OkDork results confirm this hypothesis. Whether you're writing a message as a list or not, limit it to 5, 7 or 9 tracks.

headings graph

23) 30 of the 500 most shared LinkedIn posts were lists

LinkedIn users seem to really like lists. The Content Marketing Institute found that 30 of the 500 most shared posts on LinkedIn were lists of 5 to 10 items.

We're breaking the rules with this article, but sometimes it's hard to be brief. Whenever possible, try to keep your lists short and use an odd number.

24) Only 6% of the 10,000 most shared articles on LinkedIn come from influencers.

Proof that you don't have to be an influencer on LinkedIn, or have a large number of followers for content to go viral. Seuls 669 of the 10,000 best posts since 2012 have been written by LinkedIn influencers.

25) LinkedIn articles with exactly 8 images far exceed the others!

When creating an article for LinkedIn, use exactly 8 images. If you use more or less of them, your potential views will decrease dramatically. It is difficult to explain this phenomenon.

Perhaps the LinkedIn algorithm prefers articles that include Exactly 8 images. Perhaps readers simply, subconsciously, prefer to share an article if it has exactly 8 images. Be that as it may, this result is quite simple.

number of images graph

B2B sales statistics on LinkedIn

26) 97% of B2B marketers use LinkedIn

According to a study, 97% of B2B marketers use LinkedIn for content marketing. So, for many businesses, LinkedIn is an essential tool to use as part of your marketing strategy and campaigns.

27) 80% of B2B leads come from LinkedIn (compared to 13% from Twitter and 7% from Facebook)

That statistic alone should be enough to convince you that you should invest your time in LinkedIn. Across all B2B leads from social media, LinkedIn is responsible for 80%. That means that 4 out of 5 prospects come from LinkedIn. All other platforms represent less than 20%, including Facebook and Twitter.

28) 79% of B2B marketers consider LinkedIn to be an abundant source of leads

Considering that 80% of B2B leads come from LinkedIn, this figure is probably a bit low.

Nevertheless, the majority of B2B marketers consider LinkedIn to be an abundant source for generating qualified leads for their business. You should do the same!

29) 59% of B2B marketers generate leads on LinkedIn

Of the marketers surveyed, 59% can say with confidence that LinkedIn is a source of leads for them.

That number would probably be even higher if you had to split the 33% who don't know exactly where their leads come from.

Be that as it may, LinkedIn is still twice as effective as Facebook and Twitter.

best lead generating social media

30) 38% of B2B marketers also generate sales through LinkedIn Marketing

More than one B2B marketer Out of three claims that LinkedIn is a source of sales for his business.

That's 3 times more than Twitter, 4 times more than Facebook, and 19 times more than Instagram. While the majority of them are not able to see where the revenue is coming from, LinkedIn is clearly the leader among those who can!

best revenue generating social media

31) 71% of B2B marketers use LinkedIn for their advertising strategies

This figure is linked to the number of decision makers who use LinkedIn. When it comes to B2B, LinkedIn is the platform of choice. Although Facebook has a larger user base, the fact that LinkedIn users are more willing to do business on this platform than on Facebook is driving that number up.

social media advertising strategy

32) A SaaS company achieved 11x higher response rates with sponsored Inemails than with emails.

SaaS company Replicon used sponsored InMail to target decision makers.

That doesn't mean email marketing is dying out. But this shows that addressing directly to decision-makers on LinkedIn can be effective. Senior managers most likely have an inbox full of emails that they won't see, let alone read. Inmail, sponsored by LinkedIn, offers a unique channel to get your message across to decision-makers in your target group.

33) 46% of social traffic on business pages comes from LinkedIn

LinkedIn is the leader in attracting people to business sites. If you're already using content marketing to drive website traffic and ultimately sales, you should also share it on LinkedIn!

34) 90% of B2B marketers reduce their cost per lead thanks to LinkedIn lead forms.

LinkedIn lead forms are a variation of the ads that can be placed on LinkedIn. La LinkedIn advertising has proven profitable for the majority of B2B marketers. Again, this depends on the number of decision makers who use the platform on a daily basis.

35) LinkedIn generates 3x more conversions than Twitter and Facebook

One HubSpot study showed that LinkedIn has the highest conversion of visitors to prospects with 2.74%. That's almost 3 times more than Twitter with 0.69% and Facebook with 0.77%. With LinkedIn, not only do more potential prospects land on your website, but they are also more qualified and interested in your offer.

linkedin lead generation

36) LinkedIn has 15x more content impressions than job ads

. Over the years, LinkedIn has evolved from a recruitment platform to a professional networking platform that people visit to get jobs. information and learn. This makes LinkedIn a valuable platform for B2B marketing!

37) The cost of a lead is up to 28% cheaper on LinkedIn

With accurate targeting on LinkedIn, you can generate more leads on LinkedIn at a lower cost.

Advertisers generate According to Hubspot, prospects with LinkedIn Ads up to 28% cheaper than with Google Ads.

leadjet vs adwords

Are you missing numbers for an important question? Let me know in the comments and I'll try to find a statistic for your LinkedIn question! 🙂

Summary - LinkedIn Statistics

You are in a hurry - no problem! Here are the 7 most important statistics that everyone should know about LinkedIn:

  • LinkedIn has over 690 million members.
  • Only 3 million users share content on LinkedIn every week, generating 9 billion impressions per week.
  • 80% of B2B leads come from LinkedIn (compared to 13% for Twitter and 7% for Facebook).
  • LinkedIn generates 3x more conversions than Twitter and Facebook
  • LinkedIn beats Google Ads by up to 28% on CPC.

LinkedIn is definitely the right place for B2B entrepreneurs.

profil auteur de stephen MESNILDREY
Stephen MESNILDREY
CEO & Founder

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