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FAQ

Frequently asked questions about growth hacks

What is a Growth Hack?

It is an evolutionary growth technique.

It is a way unorthodox or underused to acquire as many users or customers as possible while spending as little money as possible.

Often (but not always) focused on the product or service and always optimized through continuous experimentation driven by data.

What is data-driven marketing?

Data-driven marketing is the basis for Growth Hacking and optimization in general. It allows performance to be monitored at regular intervals.

Data is collected to better understand the preferences, behaviors, and habits of existing and potential audiences in order to implement the necessary changes and improvements, with the aim of improving conversion rates.

Broadly speaking, data-driven marketing refers to marketing strategies that are derived from ideas drawn from big data analysis.

How long does the process take?

In general, the Growth Hackers conduct experiments for at least 3 months.

However, the first results may be present as early as 48 hours after launch - everything depends on your sector of activity, seasons, traffic on your website/application, the complexity of growth experiments, etc...

The Growth Hacks on this site will help you mix short or much longer experiments.

The important thing for you is to choose the ones that will have the most impact for the minimum amount of effort possible: the more you test yourself, the more you will simply learn!

How to benefit from Growth Hacking?

You'll gain valuable insights into the core performance of your products and services in the digital space, whether as an e-commerce platform or as a simple content engine.

The Growth Hacking allows you to improve your products or services overall but also your commercial strategy by providing you with information on your main current and potential customers.