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How to do this Growth Hack and what can it do for you?
Spam looks exactly like that — it's junk and will be discarded.
Expected results of this Growth Hack
- Growth Hack Type: Inserting objects into letters
- Expected result: Increase in the opening of physical letters sent by the Post Office
Why do this Growth Hack?
The junk mail I'm referring to is the good old snail mail that lands on your doormat every morning. This generic junk mail has a look and feel that says a lot.
This Growth Hack is going to change the game!
How do you do this Growth Hack?
Here's how it works.
Insert a “bumpy object” into the package.
That is all! Simple and smart.
When the recipient takes the envelope from the package, they will smell an object that will arouse their curiosity. After all, what could be inside?
Will they open an envelope or a large package addressed to them? Of course they will.
For an extra touch, consider handwriting the recipient's address, as this will increase curiosity.
The open rate of this Growth Hack is huge.
For example, if you're a sushi delivery startup, you can insert chopsticks by mail to targets with an original message about how to order their discounted lunch online.
The conversion rate for this Growth Hack, if we take into account all the costs, will be around 2 to 3 euros, so you will have to target wisely, but if the operation is carried out well, the opening rate will reach peaks.
