How do you make money on Tik Tok? Complete Guide (2024)

Learn how to monetize your TikTok account! A comprehensive guide to maximizing your earnings through partnerships, creator funds and more
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TikTok, launched in 2016 by ByteDance, has established itself as an essential platform for sharing short videos.

In 2023, this company generated $16.1 billion in sales, which represents a 67% increase compared to the previous year.

With over 1.5 billion monthly active users, TikTok has been downloaded over 4 billion times worldwide.

statistiques des utilisateurs du réseau social TikTok

TikTok videos, typically 15 to 60 seconds in length, cover a multitude of topics: dance, humor, cooking, education, and more.

In 2023, monetization on TikTok allowed some creators to generate huge revenue, up to several million dollars.

These gains come from a variety of sources: collaborations with companies, TikTok Creator Fund, and other innovative monetization methods.

This guide will show you the best practices for turning this social network into sustainable income and increase your earnings.

Preparing your account to earn money on TikTok

As with all social networks, if you want to attract attention, increase engagement and make money, you need to stand out.

1. Create a profile that stands out

Your TikTok profile is your digital business card. It must be professional and representative of your identity.

bellapoarch tiktok profile

Optimize each element to increase your impact:

Profile photo : Opt for an image sharp and of good resolution that reflects your personality or brand well. A portrait with a natural smile often creates a good first impression.

Bio : You have 80 characters to make an impression. Be short and to the point :

  • Present your domain or content type in a unique way
  • Integrate relevant key terms to improve your visibility
  • Include a clear call to action to encourage interaction

Link : Use this option to add an external link. It can be to your website, your YouTube channel, or your Instagram account. Select the link that brings the most value to your subscribers and supports your financial goals.

A well-designed profile improves your chances of attracting brand attention and new subscribers, laying the foundation for future compensation.

2. Develop a community of subscribers

To earn money from your TikTok account, you must first create a loyal and involved subscriber base.

Tiktok's web application for tiktokers

Some key strategies to achieve this:

  1. Post frequently : Regularity is essential. Aim for 3 to 5 daily posts to stay visible in your subscribers' news feeds. This frequency on social networks helps you stay relevant and build community loyalty.
  2. Focus on the quality of content : Every video deserves your attention: • Ensure appropriate lighting for professional rendering • Ensure sound quality for an optimal audio experience • Edit carefully and attentively
  3. Use hashtags thoughtfully : Integrate 5 to 7 relevant hashtags per video. Combine popular hashtags for visibility and specific hashtags to target your audience.
  4. Embrace trends : Take part in current challenges, ideas, and movements while adding your own personal touch. This approach allows you to take advantage of the popularity of trends while staying true to your style.
  5. Engage your community : Engage with your audience regularly: • Respond to comments to create a personal connection • Host live sessions for immediate interaction • Produce content based on the suggestions of your subscribers to show that you are listening to them

By applying these tips, you'll build a solid foundation of engaged audiences that's critical to the future profitability of your TikTok account. Remember that natural growth takes time, but it builds a more authentic and loyal community.

Monetization methods on TikTok

1. Partnership program

Partnership program of tiktok

The Social Network Partnership Program offers a exclusive opportunity for creators to maximize their remuneration.

To access it, you must meet specific criteria:

  • A minimum of 100,000 followers
  • A regular publication of engaging videos

The benefits are numerous and include access to advanced creative tools, opportunities to collaborate with renowned brands, and personalized support from the TikTok team. However, the high follower threshold can be a barrier for new creators.

If you meet these criteria, this program can significantly boost your remuneration and your visibility on the platform.

2. TikTok Creator Fund

How to make money on tiktok with the creators program

The TikTok Creator Fund is an initiative aimed at reward creators for engaging content. To participate, you must:

  • Have a TikTok Pro account
  • Have at least 10,000 followers
  • Have generated at least 100,000 views on your videos in the last 30 days

The platform makes monthly payments based on the performance of your videos.

The estimated remuneration is around 2-4 cents per 1000 views. While these numbers may seem modest at first, the Creators Fund can become a stable source of passive income as your fans grow.

3. Sponsorship and collaborations with brands

brand collaboration programs to earn money on tiktok

Partnerships with brands can be extremely lucrative for TikTok creators, it is possible to make the most of this e-commerce lever:

  1. Develop your niche : Brands are looking for creators with a targeted and engaged audience.
  2. Use matchmaking platforms like AspireIQ or TikTok Creator Marketplace to facilitate connections with relevant brands.
  3. Negotiate clear contracts by precisely defining the rates, mutual expectations, and rights to use the content.

Remember to use the Branded Content Toggle for sponsored content, thus ensuring transparency with your subscribers.

An example of success is Charli D'Amelio, who has entered into lucrative partnerships with brands like CeraVe and Dunkin' Donuts, capitalizing on her immense popularity on TikTok.

4. Affiliate marketing

tiktok, social media, smartphone

Affiliate marketing On TikTok maybe a effective passive source of remuneration. Here's how to optimize it:

  • Integrate affiliate links in your video descriptions, making sure they're easily accessible.
  • Choose products that resonate with your followers and content.
  • Use analytics tools to track the performance of your links and adjust your strategy.
  • Be transparent by always using the #ad or #sponsored mentions.

Feel free to explore specialized platforms like Shopify Collabs to find affiliate opportunities that fit your niche. An effective tip is to create demo videos or unboxing videos of the products you promote to increase engagement and conversions.

5. Sale of products and services

The platform can be a powerful promotion tool for your own products or services. To use it effectively:

  1. Create engaging videos that highlight your offerings, such as tutorials, demos, or customer testimonials.
  2. Use TikTok Shopping if available in your region to add direct links to your products.
  3. Redirect your subscribers to your sales platforms, whether it's your website personal, a Shopify store, or an Etsy profile.

A successful example is Addison Rae, who launched her cosmetics brand, Item Beauty, capitalizing on her TikTok popularity.

6. TikTok Live and virtual gifts

Sign up for TikTok Live feature

The sessions TikTok Live offer a unique opportunity for interaction in real time with your subscribers and monetization. To get the most out of it:

  • Organize regular lives by creating a broadcast calendar to retain your subscribers.
  • Encourage virtual gift giving, which can be converted into real money.
  • Create exclusive live content, like Q&A sessions or live performances.
  • Actively engage with your audience during the live by responding to comments and questions.

A useful tip is to announce your live sessions in advance in your regular videos to maximize attendance.

By mastering these different monetization methods, you can turn your business into a significant and diversified source of income. The key is to experiment with different approaches and find the ones that work best for you and your audience.

Optimize your income

1. Analyzing performance

TikTok Analytics Dashboard

Performance analysis is crucial to maximize your earnings on TikTok.

Use TikTok Analytics smartly to understand your audience and improve your content.

Focus on these key metrics:

  • Engagement rate
  • Follower growth
  • Average viewing time

Identify your best performing videos and analyze what makes them popular. Use these insights to improve your future creations. Feel free to adjust your publication schedules according to the activity of your audience.

Experiment with different types of content to find out what resonates best with your audience. Analyzing your performance will guide you to the most effective formats.

Adopt a weekly analysis routine to keep up with the changing trends of your audience.

2. Diversifying your sources of income

Diversification is essential for a solid compensation strategy, don't limit yourself to just this platform and explore other ways to make money:

  • YouTube for longer videos
  • Instagram for photo sharing
  • Twitch for live streaming

Consider the creation of Derivative products linked to your personal brand. From T-shirts to mugs, these items can become a significant source of revenue.

Share your expertise through coaching services or online courses. An ebook based on your TikTok knowledge could also attract an interested audience and become a passive source of income.

Khaby Lame examples videos

Get inspired by creators like Khaby Lame, who have developed a multi-platform presence to diversify their earnings.

3. Building an engaged community

One Engaged community is the foundation of successful monetization

For TikTokers, here's how to develop it to earn money on social networks:

  1. Organize regular Q&A sessions to create a strong connection with your audience.
  2. Collaborate with other creators to expand your reach and discover new audiences.
  3. Offer exclusive content to your most loyal followers, such as previews of your videos or bonus content during your lives.

Encourage interaction by asking questions in your videos or by challenging your community. The key is to remain authentic and consistent in your interactions.

Offer early access to your videos for your most engaged followers. This type of exclusive content reinforces a sense of belonging to your community and encourages loyalty.

By investing in these strategies, you'll create a solid base of followers that will support your monetization efforts over the long term. Sincerity and consistency are key to maintaining and growing your TikTok community.

TikTok Algorithm: Optimization Strategies

1. Content optimization

Creator search insights interface to help you make money on TikTok

For your videos to reach as many people as possible, it is essential to Understand and work with the TikTok algorithm. Here's how to optimize your content:

  1. Create powerful hooks : The first few seconds are crucial. Captivate your audience immediately with: • A question that captivates • A surprising statement • A captivating action
  2. Use creative transitions : The smooth and original transitions between clips maintain viewers' attention.
  3. Adapt your content to the vertical format (9:16) : Optimize screen space for a better viewing experience.
  4. Keep your videos short and compelling : Although TikTok now allows longer videos, short videos (15-30 seconds) tend to perform better.

Pro tip: Experiment with different post styles and analyze their performance to refine your strategy.

2. Strategic use of sounds and music

La Music and sounds play a crucial role in the virality on TikTok. Here's how to use them effectively:

  1. Choose trendy music : Use the TikTok “Sounds” section to identify popular tracks of the moment.
  2. Create your own original sounds : This can encourage other users to take them up again, increasing your visibility.
  3. Take part in musical challenges : These challenges are often a quick way to gain visibility.
  4. Synchronize your post with the music : Transitions or actions that are synchronized with the rhythm are particularly appreciated.
  5. Vary musical genres to reach different audiences.

3. Exploitation of TikTok features

TikTok offers a multitude of features that you can use to boost your visibility :

  1. Use popular effects and filters : TikTok regularly highlights new effects. Using them can help you get on the trends.
  2. Take part in challenges and sponsored hashtags : These campaigns often offer great visibility.
  3. Use the Duet function : Create posts that interact with other popular videos.
  4. Use the Stitch function : Integrate snippets from other videos to add context or respond to a viral post.
  5. Experiment with TikTok Stories : This feature can help you maintain daily engagement

By mastering these advanced strategies, you will significantly increase your chances of reaching a wider audience and seeing your videos go viral.

Case studies and testimonies

1. Successful creators and their strategies

The world of TikTok is full of inspiring success stories and effective strategies. Let's take a closer look at three creators who made their mark on the platform:

Charli D'Amelio

Charli D'Amelio tiktok profile

The queen of dance With an estimated income of $17.5 million, Charli conquered TikTok thanks to her passion for dance. Its strategy is based on:

  • One constant dance content and of quality
  • One refreshing authenticity Who makes it accessible
  • Of regular collaborations that broaden its audience

Charli shines with her frequent interactions with his fans And its strategic partnerships with brands like Dunkin' Donuts. Her success shows the importance of staying true to her passion while maintaining a strong relationship with her community.

Addison Rae

Addison Rae  tiktok profile

The all-rounder Estimated at $8.5 million, Addison was able to diversify his portfolio beyond TikTok. Its multi-faceted strategy includes:

  • One expansion into cinema (with a Netflix movie)
  • The launch of a musical career
  • Creating your own cosmetics line

Despite this diversification, Addison maintains a strong presence on TikTok. Her background illustrates the importance of not putting all your eggs in one basket while staying true to her fan base.

Khaby Lame

Khaby Lame tiktok profile

The king of silent humor With 5 million dollars esteemed, Khaby has conquered the world with his universal humor. Her recipe for success:

  • A content easily understandable, transcending language barriers
  • One unique style and instantly recognisable
  • One remarkable consistency in the format and style of its videos

Khaby's approach demonstrates the power of a simple but effective concept that can reach a global audience.

These creators demonstrate that there is no single formula for success on TikTok. Everyone knew how to exploit their unique strengths and find her specific niche.

2. Analysis and advice on winning strategies

By analyzing these success stories, we can identify several key elements that contribute to success on TikTok:


La regularity is essential. Successful creators maintain a constant number of contents, while remaining true to their unique style. They evolve within their niche while maintaining what makes them recognizable.

Authentic commitment

THEinteraction with the audience is crucial. Responding to comments, organizing live sessions, and creating content based on followers' feedback reinforces the connection with the community. This approach promotes authentic and lasting commitment.

Smart diversification

Not relying solely on TikTok is a wise strategy. Successful creators explore opportunities beyond the platform, whether by developing their own brand, by launching into other media, or by creating derivative products.

Authenticity and personality

Show her Real personality and sharing moments of daily life creates a emotional connection with the audience. Followers appreciate authenticity and feel closer to creators who show themselves in their true light.

Adapting to trends

Stay on the lookout for new challenges and trends is essential. Successful creators know how to adapt these trends to their unique style, while being among the first to adopt new TikTok features.

This agility allows them to remain relevant and visible on the platform.

By applying these strategies and adapting them to your own style and niche, you greatly increase your chances of success on the social network.

Remember that each creator is unique, and that is this uniqueness which, well exploited, can lead to success on the platform.

Common pitfalls and mistakes

1. Buy followers or likes

Buying followers or likes by influencers may seem like a quick solution, but this practice is strongly discouraged. The reasons are multiple:

  • The social network algorithm can detect these suspicious activities and penalize your account, up to and including shadowban or deletion.
  • Fake followers don't interact with your content, causing your overall engagement rate to drop.
  • Brands and other creators can easily spot fake followers, damaging your reputation.

The best approach is to focus on creating quality content and engaging with your community in an authentic way. This strategy guarantees organic and sustainable growth.

2. Focus on quantity at the expense of quality

In the race for visibility, it's easy to fall into the trap of prioritizing quantity over quality. This error can have several consequences:

  1. High-quality content is more likely to be shared and retained.
  2. Well-produced videos tend to have better retention rates, which the TikTok algorithm favors.
  3. Brands are looking for creators who produce professional and consistent content.

Key tip: Find a balance between consistency in publishing and quality of content. A lower frequency of publication but with a consistent quality is better for making money on TikTok.

3. Neglecting the trends and evolution of the platform

TikTok is constantly evolving and ignoring trends and changes can make you lose relevance. As such, it is essential to stay up to date to:

  • Regularly check the platform's official blog and activate notifications for new features.
  • Participate in popular challenges and integrate new content formats like TikTok Stories.
  • To be among the first to adopt new tools to gain visibility.
  • Follow influential creators for their analyses and adjust your strategy accordingly.

Adaptability is essential on the social network, such as the arrival of TikTok Live Studio, for example, to earn money.

twitch competitor: TikTok Live Studio to make money

Avoid getting stuck in a one-size-fits-all formula, even if it worked in the past. Stay flexible and open to change to maintain your relevance on the platform.

By avoiding these common mistakes, you are positioning yourself for stable growth and long-term success in making money on TikTok.


Monetization on TikTok is an exciting opportunity for content creators. However, success on this dynamic platform requires a strategic approach and consistency in creating quality content.

To be successful, it is crucial to:

  1. Building a solid and attractive TikTok profile
  2. Develop a loyal and engaged audience
  3. Exploit various monetization methods (collaborations, creative funds, product sales)
  4. Constantly optimize your content for the TikTok algorithm
  5. Analyze your performance and adjust your strategy accordingly

Remember that the TikTok landscape is changing rapidly. Stay on top of new trends and features, and don't be afraid to experiment with different types of content.

Success requires time, creativity, and persistence. Start by defining your niche, build an engaged community, and gradually explore the various monetization options offered by the platform.

Finally, remember that authenticity is key on TikTok. By staying true to your unique style and creating content that resonates with your audience, you'll increase your chances of turning your presence into a meaningful and sustainable source of revenue.

With patience, determination, and the strategies outlined in this guide, you're well-equipped to navigate the exciting world of TikTok monetization in 2024 and beyond.

TikTok Creator Academy

Finally, get valuable resources and information by using the free TikTok Creator Academy to learn how to make money on TikTok more easily.

If you have an account MYM or Onlyfans, TikTok can be an excellent lever for you to ensure recurring and additional income.

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