How do I use AI to write blog posts? (2024)

In this article, I'm going to explore how AI can be used to write articles that rank in search engines and bring traffic to your site.
hero image blog

The editors, sitting at their computers and staring at the blinking cursor on the screen, were wondering how to come up with ideas for their next article.

This made the work of writers very difficult because, in addition to producing new and exciting content day after day, they also had to come up with interesting catchphrases and ideas every time they sat down to write.

However, with the rise of artificial intelligence (AI), writers can now take a breath, as AI can help generate article ideas that are not only unique, but also have the potential to rank in search engines.

With a wide range of use cases for AI writing software, writers can also get help with the writing process.

With this in mind, it's no wonder that content marketers and SEO professionals are widely adopting this technology.

Additionally, there are use cases for such software that might not have crossed the minds of professionals who want to make their work easier while providing a higher level of service.

Whether it is a AI recruitment software that creates better job descriptions to attract top talent orAI SEO tools that help you optimize your content for better rankings, the potential of AI in content marketing is limitless.

In this article, I'm going to explore how AI can be used to write articles that rank in search engines.

This article is for you if you want to stay ahead of the writing curve, produce high-quality content that ranks, and learn about the latest AI and digital marketing trends.

Let's dive into this topic.

Writing better articles

Here are a few different ways you can use AI to write articles.

1. Brainstorming ideas

An AI writing tool can help with the initial search for ideas because it can understand the user's needs and provide relevant suggestions for meeting those requirements.

This is particularly useful when a user suffers from blank page syndrome, as the AI tool can help break the cycle of looking at a blank screen and spark creativity.

2. SEO optimization

When creating content for your blog, it's important to ensure that titles, meta descriptions, and images are optimized for SEO. AI writing assistants such as those offered by Toggl and Frase can help you with this task. Here are the key points to remember:

  • Headlines that are optimized for SEO can rank better in search engines and get people to click on them. AI writing assistants can help you find a catchy title that accurately reflects the subject of your article.
  • Compelling meta descriptions can encourage people to click on your blog post when it appears in search results. AI writing assistants can help you develop and write powerful meta descriptions.
  • Images can also be optimized for SEO. By adding alternative text (alt) that is optimized for keywords, your images can appear in Google image search results and help your article rank higher. Using AI-generated content to label and name your images can also help people with visual disabilities.

Using an AI writing assistant can help you optimize your titles, meta descriptions, and images for SEO, which can help increase traffic to your blog.

3. Finding and focusing on the right keywords

Using an AI keyword research tool to find and focus on the right keywords is essential if you want your content to be successful.

Whether it's creating long content or writing shorter blog posts, it's necessary to incorporate the right keywords into your article if you want search engines to find and rank your content.

You can also use a keyword ranking tracking software to stay at the top of your rankings.

4. Competition analysis

Whether you want to create a blog post based on the titles your competitors are ranking for or analyze the most common words and phrases used in a competitor's content, knowing what you're up against is critical.

As such, competition analysis is an important part of SEO.

5. Writing engaging content

The most common way to use AI to write articles is to use a content generator to write content that catches and holds the attention of the right target audience.

An AI article writer can use a specific tone of voice to generate blog posts that are more engaging and interesting to read.

Coupled with human writers who are experts in the subject they are writing about, an AI content generator can take content writing to the next level.

By using natural language processing as part of a machine learning software, AI tools can create unique and fresh content or even transform existing text into better content.

6. Writing needs

When it comes to selling products, the computer-aided writing software tools can help you develop product descriptions and write texts that sell well.

Thanks to the different models of the platform you have chosen, you can easily create sales pages and email campaigns designed to convert prospects into customers.

Small businesses and startups can take sales and marketing to the next level with AI-generated texts.

Whether it's creating landing pages with relevant text describing the features and benefits of a product, or serving high-converting Google ads, AI can help you sell more and grow your business.

Benefits of artificial intelligence

The use of artificial intelligence can appeal to many users.

From freelancers to business owners, here are some of the top users who can take advantage of AI for those who want to:

1. Increase traffic on their website

Written content is one of the most important aspects of SEO, and by using AI to write articles, you can quickly increase traffic to your website.

Content that is optimized for search engines is essential if you want to rank well in the SERPS.

As a writer of SEO-friendly content, AI can help you identify which keywords and phrases to target in your content.

2. Create more engaging content

If you want to create content that's more engaging and interesting to read, using AI to write articles is a great option.

Through natural language processing, AI can help you create content that aligns with what a human would write.

Additionally, ensuring that your content adheres to appropriate grammar rules is critical if you want your articles to be readable and engaging.

Some tools also incorporate a plagiarism checker to help you avoid legal issues.

3. Find new topics/catchphrases to write about

People involved in digital marketing sometimes have trouble finding new topics or catchphrases to write about, especially if they work in a sub-category of the industry.

The right hooks can increase the amount of time someone spends reading articles on your website, which is critical if you want to improve your SEO rankings.

When it comes to getting someone hooked, starting with the right type of article introduction and following up with a compelling story can make all the difference.

This is where artificial intelligence can be beneficial, as an AI writer can help you develop new ideas and catchphrases for your content.

4. Save time on writing articles

Writer's block or lack of time to write can be a problem for bloggers trying to create new content.

By having the ability to create a workflow that works for you and that easily integrates AI into your writing process, you can save a lot of time on writing articles.

Use case

Writing articles isn't the only way to make the most of artificial intelligence tools to attract visitors to your website.

If you want to get more traffic from your posts, here are a few more suggestions.

1. Create better videos

Generating YouTube scripts from an existing piece of content (or even various blog post ideas) is a great way to get the most out of your content, resulting in increased video traffic to your site.

Using AI for this process ensures that your video is properly optimized for YouTube's algorithm and gives you a head start on the scripting process so you can focus on creating quality content.

For example, jasper (formerly Jarvis) has specific templates that can be used to generate YouTube scripts from articles.

2. Transcribe your videos

Various transcription softwareAI can transcribe your videos so that they are properly subtitled and indexed by YouTube.

Thanks to constantly improving algorithms, video transcription has never been so easy and accessible to perform.

3. Create podcasts

When you start scripting your podcast, you can use the blog topic idea templates found in numerous tools to create content that is original, engaging, and interesting to listen to.

Then record the podcast based on the script, and off you go.

Just use one of the many podcast hosting sites to easily create and publish your podcast so the world can hear it.

4. Automate your social media posts

Whether it's posts on Linkedin or threads on Twitter, content creators can target their audience and create content that interests them.

Using AI tools to get a head start on your social media marketing, you can easily ensure that your content is optimized properly for each social media platform.

This saves you time and improves your reach and engagement, which is crucial on social media platforms.

You can also use social media management tools equipped with artificial intelligence to help you schedule your publications and analyze your analyses.


Creating better AI content is a great way to improve your SEO writing, website traffic, and overall rankings.

Whether it's generating headlines that get people to click or long-lasting content that arouses interest, entertains, and informs, using the right AI tools has numerous benefits.

What do you think of AI and content marketing?

Let me know in the comments below.

Further reading: Besides writing articles, AI can be used in a variety of ways in a company's daily sales operations.

Generators of works of art are an example of how businesses are using artificial intelligence for content marketing.

This technology can help you create better visuals for your blog posts, social media images, and even infographics.

AI sales software can help you improve your sales process and close more deals.

In addition, the use of a CRM software equipped with artificial intelligence functions andlead generation tools that can help you find new prospects can have a significant impact on your business.

profil auteur de stephen MESNILDREY
CEO & Founder

🔍 My passion? Decipher, analyze and share powerful strategies, cutting-edge software and new tips that boost your business and revolutionize your sector.

Want to stay on the cutting edge? You are at good place ! 💡

📩 Subscribe to my newsletter and receive every week :

  • Practical advice to reinvent your business, optimize your productivity and stimulate your creativity
  • Privileged access to new strategies
  • 100% content EXCLUSIVE to share with you
  • 0% things to sell to you

The adventure has only just begun, and it promises to be epic! 🚀

For daily insights and real-time analytics, follow me on Twitter 📲

⚠️ IMPORTANT: Some links may be affiliated and may generate a commission at no additional cost to you if you opt for a paid plan. These brands - tested and approved 👍 - contribute to maintaining this free content and keeping this website alive 🌐
Table of contents
Share this content