How do I find marketing content ideas? (+ methods)

Best ways to find tons of content ideas

These proven methods are sure to help you find lots of content ideas for your online resources.

1. Answer the Public

AnswerThePublic is one of every marketer's favorite tools for content research.

In fact, this tool available in a free version shows the most recurrent questions and keywords asked by Internet users.

You can target a particular country or language to find out what content to create.

In order to enrich your semantic cocoon on any subject, AnswerThePublic is a Must-have and a sure-fire way to grow your audience through content marketing.

AnswerThePublic gives you a view of the most frequently asked questions about Google.

Answering questions from Internet users offers a much better chance of generating a better display in the SERP. So keep in mind to start the topics of your various content with questioning words to have a better chance of being highlighted.

This tool is incredibly effective because it offers you these content ideas presented in the form of images and tables that you can download in CSV format very easily.

Tip: If you don't feel like wringing your head to read all of the questions, you can click on the “Data” tab at the top section to see a chart that's easier for you to read.

However, this tool can quickly be limited in its free version.

Its only drawback is that once the limit is exceeded, that is to say starting from more than 2 searches per day, you will have to pay 99 to 399 dollars per month to continue using it.

In this case, try to export your results each time to have a working base before having to go back there the next day to look for other content ideas.

2. Quora questions and answers

Quora is probably not a single question and answer site.

It is also a platform for discussion and exchange of ideas.

It can be a gold mine for anyone looking for new content ideas, especially for B2B businesses. According to SimilarWeb, Quora attracts more than 577 million users every month on its platform.

Earn money fast with Quora ads

Quora is a much less used platform than Facebook Ads or Google Ads. Nevertheless, it can offer you really impressive results. Your audience is already there, looking for information or solutions.

All you need is to listen and create content to help your audience solve these same problems.

Here's what you can do to find content ideas for your blog, YouTube channel, and more.

• Follow (or create) relevant spaces (community groups of Quora)
• Ask the right questions to get ideas directly from your target audience.
• Rephrase your questions and answers into another form of content (an artic)

Quora is definitely a fantastic resource for finding tons of ideas for your projects.

It's up to you to see how you can take advantage of this platform. I still use this free platform to share knowledge but also to learn even more from Internet users and what they are looking for.

3. Ask your audience directly

If you've been on the web for a while, you should have an existing audience.

Ask them what they want to read, watch, or listen to. There's no doubt that your audience can offer you tons of ideas that are unique, practical, and profitable for you too.

Knowing your audience is probably the most profitable strategy of any business.

And that's even more true in the digital business world.

Encourage your audience to share their ideas with you so that you can create content for your social networks or your website.

READ MORE: The Best Copywriting Methods to Sell More

4. Google Search Console

Google Search Console doesn't just let you know about impressions, CTR, or clicks.

It also allows you to know which keywords related to your niche that people are looking for.

If the number of impressions is high but with a low click rate, that means that what they see in the search engine could be optimized. For example:

But there are several reasons why they can't find the content on your site:

• You may not have optimized your content for this query (title + description displayed in the SERP)
• You did not create interesting content for the user based on the keyword (s) suggested by Google. To find new ideas, go to “Search Traffic” and choose “Search Analysis.”

5. Get inspired by your competitors

If you're looking for content ideas that your audience is looking for, get inspired by your competitors.

They are actively creating content, so should you.

For example, use a competing influencer (a natural person or a business) and analyze the most popular and the latest content.

Don't copy and paste their content, but offer your own personal experience and perspective. Don't steal content from your competitors; only get inspired by it. If you have a blog, you can analyze your competitors on SEMrush or Ahrefs.

You can also get tons of ideas for creating your blog around the first pages of your competitors. The potential is huge only if you offer better value and if you target keywords with low competition if you are just starting out.

6. Forums like Reddit and more.

Do you want to create valuable content that people would be willing to engage with?

Start by listening to your audience.

Track number one is to explore forums related to your niche. More general forums like Reddit for example will also be useful for you.

To identify forums that are related to your niche, go to google and type in “Your niche forum.” For example, I'll look for “email marketing forums” if my niche is email marketing. The results page will show tons of forums on this topic.

If you are unable to find a particular forum based on your niche, create one. Surely you are not the only one looking for information on a specific subject.

This may be a great opportunity for you.

If you don't know how to create a forum, here are some useful technologies in this article to create one very quickly: Forum Solution Comparator.

As with Quora before, you will find tons of ideas for creating content for your social media, your YouTube channel or your blog, etc...

7. Share your story

Think you don't need to create anything like content?

Well, create content around your experiences, then. This is what you in particular realize by many influencers on the web. Beyond simple feedback, it is a very effective way to show your audience a lot of facts about problems or topics that they face every day.

How to proceed?

After your tests, you can create a video and a blog post to reveal your learnings and benefits in the form of a case study.

Sharing your data with your audience is a wonderful idea for creating content very interesting.

In short, share everything you do in an organized and detailed manner.

8. Redirect your content to different platforms

If you have an audience, you should have already created content for them.

Reuse this same existing content for another platform.

What does it mean to reuse content?

Well, that means adapting content to different media. It's a great way to reach a new audience without much effort.

For example, you can repurpose your blog post to Quora or instagram.

You could also put together a lot of articles to create ebooks in your niche.

That way, you won't need to start from scratch. You'll already have usable content that you just need to edit accordingly.

Consider how you can create content from your existing content.

Here are a few ideas you can start implementing right now.

• Create webinars or video tutorials
• Create presentations (Powerpoint/Google Slide)
• Create guides from old blog posts
• Shorten your content and tweet it on twitter
• Share case studies using your internal data
• Create infographics from your old content
• Broadcast a podcast based on one of your videos or articles
• Reuse your content to Pinterest or Instagram.
• etc...

And honestly, you can continue to reuse your content endlessly.

9. BuzzSumo

BuzzSumo is a great tool that allows you to quickly discover content ideas, discover ideas, and identify passionate influencers in your niche.

When you visit BuzzSumo and enter your keyword into the search bar, you get results based on popularity.

You'll be guaranteed to see the freshest content possible on the Internet in order to create content around that keyword more quickly than most people.

Use filters to find the most popular content, keywords, or questions by platform.

Once you've found your content idea, get inspired by it and create something unique with your own style.

Here are 29 statistics that should motivate you to find lots of content ideas for your business.

Importance of quantity of content in content marketing

Content marketing is a fast-growing sector, representing a $600 billion market by 2024. But how much content should you produce to have a successful content strategy? A study conducted by HubSpot tried to answer this question by interviewing more than 13,000 bloggers. Here are the most notable results:

How many blog posts should we produce?

• Websites that have more than 400 blog posts receive more than twice as much traffic as those with between 301 and 400 blog posts.
• Publishing 2-4 blog posts per week offers the highest conversion rate and traffic.
• Publishing more than 16 messages per month offers 4.5 times more leads (compared to 4 or fewer per month) and 3.5 times more traffic.

How do businesses measure content marketing success?

• Organic traffic is the main indicator used by brands to measure the success of their content (83%), followed by prospects (66%).
• 75% of brands consider search engine optimization to be the most effective content marketing tactic.
• 15% of businesses don't know how much they're spending on content marketing
• The average amount businesses spend annually on content marketing is $10,000 or less.
• 78% of content marketers think personalized content is the future of marketing.
• When it comes to generating sales, 70% of respondents said that SEO gives them better results than PPC.
• Blog posts are the most popular type of content.
• Businesses with 10 or fewer employees receive 3.5 times more traffic with 300 blog posts than businesses with 0 to 50 blog posts.

Summary

There are tons of ways you can use to create content ideas for your blog or social media.

These 10 methods will help you never run out of ideas for creating content in all forms and on all platforms.

Take the time to explore ideas contained on your social networks or your blog in order to increase traffic to your website and indirectly your sales.