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Ensure relevance for the audience at every stage
Analyze your persona accurately
- Regular surveys: 5 questions max, rewards in the end
- Behavioral analytics: most visited pages
- Customer interviews: 15 min per quarter
Key questions to ask in Inbound marketing :
- What is your biggest challenge right now?
- Where are you looking for online solutions?
- What format do you prefer (video/text/audio)?
Systematic A/B testing
Always test 2 versions to find the secret of quality content for your prospects:
- Different titles: emotional vs informative
- Various formats: long vs short
- Publication times: morning vs afternoon
Metrics to track: Reading time, shares, comments, conversions
Ongoing feedback
- Content polls: “Did this article help you?”
- Open questions: “What topic would you like us to discuss?”
- Suggestion box: dedicated form on your site
Sectoral data
Content consumption trends
- Short video: 82% of mobile traffic (Cisco)
- Podcasts: 4.52 million available (+18% vs 2024)
- Interactive content: +30% interactions (Outgrow)
- Voice search: 55% of households have a voice assistant (Search engine data)
Behaviors by generation
- Gen Z (18-25): TikTok > Instagram > YouTube
- Millennials (26-40): Instagram > LinkedIn > Facebook
- Gen X (age 41-55): Facebook > LinkedIn > Email
- Boomers (55+ years old): Email > Facebook > Google
ROI by content type
- Case studies: 600% average ROI
- Video tutorials: 400% average ROI
- Infographics: 300% average ROI
- Blog posts: 250% average ROI
🚀 Best ways to find tons of content ideas
Creating content on a regular basis can quickly become a headache. It is essential to bring something original and useful to your audience to capture their attention.
Answer the Public - Thought-reading idea generator
Answer the Public remains THE An essential tool to find out what your audience is really looking for. In 2025, it analyzes more than 3 billion monthly queries to provide you with ideas on a silver platter. The wealth of information collected makes it possible to precisely identify the expectations and needs of your potential customers.
💡 How to make the most of it:
To make the most of the results, use various means such as ranking by theme, analyzing intentions or integrating into a periodic marketing table to effectively plan your editorial strategy.
For example, the results obtained can be used to create specialized blogs, by answering the most frequently asked questions or by offering interactive articles to demonstrate your expertise and follow industry trends.
- B2B example : Search ”CRM software→ 150+ questions including “How to choose a CRM for SMEs?” = 1 pillar article + 5 LinkedIn posts
- B2C example : Search”
Beginner yoga→ “Can you do yoga while pregnant?” = 1 YouTube video + 3 Instagram Reels - tip : Export your results in CSV from the first search. Organize them by intent (informational, transactional, navigational) to create a 3-month editorial calendar.
Free alternative : Alsoasked.com offers similar features with no daily limits.
Quora & Reddit - Underexploited Gold Mines
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With 716 million active users on Quora and 73 million on Reddit in 2025, these platforms are pools of authentic ideas. The intense activity of users on these platforms makes it possible to quickly identify emerging topics and the specific needs of each sector of activity.
To maximize the impact, it is possible to contact experts or influencers via private messages or by responding directly to their interventions, which facilitates the creation of new contacts relevant to the dissemination of your customer cases.
Many businesses have already found innovative ideas through Quora or Reddit, by identifying issues specific to their business and adapting their content strategy accordingly.
🔍 Optimized Quora strategy:
- Create Thematic Spaces in your niche
- Follow Top Writers in your field
- Activate notifications for new questions
- Analyze questions with 100K+ views but few answers
🔥 Advanced Reddit Strategy:
Subreddits to explore:
- r/ [yourniche]: Direct questions
- r/askReddit: General trends
- r/explainlikeimfive: Popularization
- r/IAMA: Expert interviews
💎 Hack : Use RedditManager or QuoraPixel to track trending questions in your niche and get daily alerts.
Your audience - The most valuable source (and free!)
Stop guessing! Your followers have the answers. Here's how to extract their golden ideas with common sense:
📊 Effective collection techniques:
Remember that behind every interaction are real people, with specific needs and expectations.
The most successful brands, like Velcro, actively exploit the feedback of their audience to improve their offers and strengthen their positioning.
Inbound marketing makes it possible to attract these people and gather their ideas through engaging and relevant content.
Ready to use templates:
- Email : “Respond to this email with your biggest challenge in [field]. I will create content to help you!”
- Instagram story : Sticker question “If I could create THE ultimate guide for you, would it be on...?”
- LinkedIn post : “I have 3 hours to create content. Comment on your #1 problem in [domain]. The most liked one becomes my next article.”
Google Search Console - Hidden treasure trove of keywords
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The GSC is not only for SEO! It's a content idea machine based on REAL research.
🎯 “Quick Wins” method (simple way):
- Filter : Impressions > 100, Position 5-20, CTR < 5%
- Identify : Requests where you are “almost well placed”
- Optimize : Create specific content for these terms
Example:
- Query found: “template business plan restaurant”
- Current position: 8
- Action: Detailed article + downloadable template
- Result: Position 2, +340% traffic
🚀 Automation: Connect GSC to Looker Studio for a dashboard of content opportunities that's updated in real time.
Competitive analysis - Ethical espionage that pays
78% of marketers who outperform systematically analyze their competitors. Here's how you can do better than them:
🔍 Tools and methods by budget:
4-step analysis framework:
- Content Gap : Identify what they do NOT cover
- Skyscraper : Spot their best content and do 10x better
- Switch format : Their popular article → Your Viral Video
- Angle Twist : Same subject, opposite perspective
Forums and communities - Where the real problems come to light
Beyond Reddit, explore these gold mines:
🌟 Platforms by niche:
- Tech/Dev : Stack Overflow, Dev.to, Hacker News
- Marketing : GrowthHackers, Inbound.org, Twitter Marketing
- Business : Indie Hackers, ProductHunt discussions
- E-commerce : Shopify Community, eCommerceFuel
- Creatives : Behance forums, Dribbble comments
“Problem Mining” technique:
- Look for posts with 50+ comments
- Note the recurring questions
- Create a “Problem Bank” organized by emergency/frequency
- Produce content that provides THE solution
📈 Success story: One B2B SaaS found on Indie Hackers that 200+ founders were looking for “how to automate invoices.”
Result: 5000 word guide → 10K views → 50 trials → 12 paying customers.
Your story - Authenticity that converts
In 2025, 92% of consumers trust authentic content more than traditional advertising.
📝 Story-to-content framework:
🎬 Storytelling templates:
- “The €10K mistake”: “I lost €10K in [error]. Here are 7 lessons to avoid it.”
- “From 0 to Hero”: “How did I get from [point A] to [point B] in [duration]”
- “Real-time learning”: “I am testing [X] for 30 days. Day 1...”
💰 Social proof: Pat Flynn earns $3M/year by sharing his monthly income and apprenticeships.
Content Repurposing - Work less, impact more
One content = 10 formats. Here is the ultimate transformation matrix:
🔄 Reuse matrix:
🛠️ Automation tools:
- Opus Clip : Long video → 10 shorts in 5 min
- Typefully : Article → Optimized Twitter thread
- Canva Magic : Text → 20 designs in 1 click
- Descript : Podcast → Article + quotes
💡 Productivity hack: Create 1 pillar piece of content per week, then spend 80% of the time developing it.
BuzzSumo & alternatives - AI at the service of ideas
BuzzSumo is no longer alone! Here is the complete arsenal:
🎯 Stack of tools by purpose:
📊 Optimized workflow:
- Monday : Scan Exploding Topics (15 min)
- Tuesday : BuzzSumo Top Performers Analysis (30 min)
- Wednesday: Check questions AlsoAsked (20 min)
- Thursday: Review Mention alerts (15 min)
- Friday: Content schedule for next week (45 min)
🚀 Demonstrated ROI: A DTC brand used this method to identify “protein coffee” as an emerging trend → First on the market → 2M€ CA year 1.
Generative AI - Brainstorming partner tireless
In 2025, AI is no longer an option, it is your best creative ally. Here's how to use it intelligently:
🤖 The best AI tools to generate ideas:
🎯 5-step “AI Ideation” framework:
- Basic prompt : “I am [role] who helps [audience] with [purpose]. Give me 30 content ideas”
- Refining : “Develop ideas 3, 7, and 15 from unique angles”
- Formats : “Transform each idea into 5 different formats”
- Headlines : “Create 10 title variations for each idea”
- Planning : “Organize these ideas into a 3-month editorial calendar”
💡 Example: A business coach used ChatGPT to generate 100 ideas → Filtered to 30 → Tested on LinkedIn → 5 viral posts → 2000 new subscribers → 15 premium customers.
⚡ Advanced prompt for specific niche:
“You are an expert in [your field] with 10 years of experience.
Your audience: [describe precisely]
Their problems: [list 3-5 pain points]
Generate 25 content ideas that:
- Solve a specific problem
- Can be available in 3+ formats
- Have viral potential
- Includes data/stats
Format: Title | Problem Solved | Hook | Main Format”
Google Trends - Follow the trends
Google Trends no longer just shows the past, it predicts the future. Here's how to use it:
📈 “First Mover” strategy:
🔍 Advanced techniques:
- Geographic comparison : Identify regional trends before they become global
- Youtube : YouTube searches precede Google by 3-6 months
- Shopping Insights : Predict trending products
- News correlation : Cross with Google News for context
💰 Success story : A fitness brand detected “pilates wall” in progress → Content created in 48 hours → 1st on Google → 500K views in 2 months → Product launch → 300K € in 6 months.
🎯 Pro tip: Set up Google Trends alerts for 10 strategic keywords. React within 72 hours to maximize the first-mover advantage.
Comments - Neglected gold mine
The comment sections are generators of underrated ideas. In 2025, 67% of the best content comes from customer frustrations.
💬 Where to look and what to analyze:
🎯 “How to Mining” method:
- Export 500+ relevant comments
- Use ChatGPT: “Identify the 10 most common problems”
- Create 1 content solution for each problem
- Mention original commentators (commitment guaranteed)
📊 B2C example: A cooking creator analyzed 1000 YouTube comments → Discovered that 30% asked for vegan versions → “Vegan Mondays” series → +40% engagement → Recipe book → €50K sales.
💡 Ultimate hack: Install “Comments Analyzer” (Chrome extension) to instantly see the most frequent words in any comment section.
LinkedIn - The B2B network that tells you everything
In 2025, LinkedIn became the platform for understanding B2B needs. Here's how to use your data:
📊 LinkedIn Insights Sources:
🚀 “LinkedIn Intelligence” framework:
- Analyze your 20 posts with the most commitment
- Identify patterns (format, subject, time, length)
- Watch the comments for recurring questions
- Spy on influencers of your niche (Social Blade)
- Create your “Winning Formula” based on this data
💼 B2B case: A consultant discovered that his “management mistakes” posts generated 10x more engagement → Series of 30 posts → 50K impressions/post → 20 mission requests → 120K € in turnover.
🎯 LinkedIn Polls hack: Create one survey per week to test your ideas. 1000+ votes = validated idea for long format content.
Events and news - Surf the news
Intelligent newsjacking can increase your visibility by a factor of 100. Here's how to capitalize on the news:
📰 Optimized “Hot Takes” strategy:
🎯 Real-time monitoring tools:
- Google Alerts: Industry keywords
- Twitter lists: Journalists & influencers
- HARO: Citation opportunities
- Reddit Notifier: Hot topics
- TrendsMap: Location-based trends
💡 “Ethical newsjacking” framework:
- Relevance: Does the news really affect your audience?
- Added value: Do you bring a unique angle?
- Timing: Not too soon (disrespectful), not too late (outdated)
- Appropriate tone: Serious if necessary, light if possible
📈 Success story: A marketing agency reacted to the launch of Threads in 4 hours with a complete guide → 100K views in 48 hours → 500 new subscribers → 5 direct customers → 2000% ROI.
💎 Bonus: “Never Run Out” 2.0 System
Combine these 14 methods into this optimized weekly system:
📅 Optimal planning new version:
🎯 Ultimate objective: Maintain an “Idea Bank” of 100+ ideas categorized by:
- Emergency (trending, evergreen, seasonal)
- Format (article, video, podcast, visual)
- Effort (quick win, medium, pillar content)
- Potential (viral, SEO, conversion)
🚀 Success KPIs:
- Never less than 60 days of ideas in advance
- 20% of tested ideas become pillar content
- 50% repurposed content (maximum efficiency)
- 10x ROI on the time invested in ideation
With these 14 methods, you'll never run out of ideas again. The real challenge? Choose which ones to prioritize! Start by implementing 5 methods this week, then add a new one every week. In 3 months, you will have an unbeatable idea generation system! 🎯
Types of marketing content
B2B or B2C marketing content formats are evolving rapidly. Your audience consumes differently. Short, interactive formats increase engagement by an average of 30%.
You can combine several types according to your goals. Educational guides work well in B2B. Reels are doing well in B2C. Try these formats now. Measure the results. Adjust your approach.
Here is a selection of formats that give good results:
Conclusion
You now have 10 ways to feed your editorial calendar. These techniques work for all formats. Blog, social networks, newsletters.
Start using these methods as early as this week. Vary the sources of inspiration. See what's working in your area. Analyze your audience's questions.
Your content will bring more visitors to your site. More traffic means more business opportunities. Start by choosing 3 methods that speak to you the most. Test them for a month. Keep what works.
FAQ
How do you quickly come up with marketing content ideas?
Use 3 immediate sources: questions from your customers, comments on your social networks, and Google searches related to your sector. Keep a notebook of ideas that you feed into every day. Observe your competitors and adapt their concepts to your audience.
How many content ideas should I prepare in advance?
Prepare at least 15 days in advance. The ideal is one full month. Create a bank of 50 ideas that you can use when you need inspiration. This reserve saves you the stress of blank pages.
What free tools should you use to generate content ideas?
Answer The Public, Google Trends and Ubersuggest offer suggestions based on real research. Pinterest and Reddit are full of ideas in your field. Facebook groups in your industry reveal the concerns of your audience.
How often do you post new marketing content?
Regularity takes precedence over quantity. It is better to post 2 times a week consistently than 5 times a week and then nothing more. Find your rhythm according to your resources and stick to it for a minimum of 3 months.
What do I do when I have run out of inspiration for my content?
Get back to old content that worked well. Update them with new information. Interview your customers or partners. Share your daily professional life. Breakdowns in inspiration are temporary.
How can I reuse my old content effectively?
An article can become 5 posts on various social networks. Turn your guides into how-to videos. Compile multiple articles into a free ebook. Update your dated content with the latest industry trends.
How much time should I spend looking for content ideas?
Spend 30 minutes per week looking for ideas. Write down anything that inspires you on a daily basis. Create thematic folders to organize your findings. This habit will save you hours of creation.
