B2B SaaS: What is it and the top 10 companies (2024)

What is B2B SaaS?

The software as a service business model comes down to two key elements:

• The software is provided over the Internet as a service, rather than being installed on a local computer.
• The customer pays a recurring subscription rather than a one-time license fee. In some cases, businesses implement an annual recurring revenue model.

With business software, the customer is generally a business or organization rather than an individual.

The SaaS model has several advantages for businesses, all centered on the fact that it is a subscription service.

First, businesses only have to pay for the software when they use it.

There is generally no upfront cost and there is no need to manually purchase new licenses when employees leave or join the company.

This makes it much easier to scale up or down as needed.

If a business experiences a sudden increase in demand, they can add users to their subscription.

Conversely, if demand falls, he can reduce the number of users without cancelling his contract.

Finally, as the service is provided via the Internet, businesses can access their data and applications from anywhere in the world.

What are the best B2B SaaS companies?

Here are the best B2B SaaS businesses to consider.

1. Hubspot.

Best global B2B SaaS.

Hubspot attracts small businesses and entrepreneurs with its all-in-one marketing platform that is simple to use and offers a variety of useful features, including customer relationship management, email marketing, lead capture forms, and social media integration.

If you want to convert more leads and grow your business quickly, Hubspot is a great choice because it allows you to track your progress and scale your marketing efforts quickly.

The use cases that HubSpot offers its users range from small start-ups to globally recognized software companies.

If you want to start getting results from your marketing efforts today, look no further than HubSpot.

Features

• Attract visitors, prospects, and users with inbound marketing that is easy to use and offers a great return on investment.
• Accelerate payback time with HubSpot's intuitive, easy-to-use software. You don't need to be a marketing expert to get started with HubSpot and get results quickly.
• Shorten your sales cycle by using HubSpot's powerful CRM to close more deals faster. With everything in one place, you'll have all the data you need to make informed decisions and win more business.

User experience

Whether you want to close deals more quickly or attract more prospects and visitors to your website, HubSpot has the tools you need to succeed

The software is easy to use and offers a great return on investment for various other businesses in different industries.

Pricing

Hubspot offers the following pricing plans:

• Starter: starting at $45/month
• Professional: Starting at $800/month
• Business: Starting at $3,200/month

You can use the software for free or get a demo to see which package works best for you.

What's new

• The new Service Hub allows businesses to view and manage support tickets more quickly.

Start with HubSpot.

2. Salesforce.

The best for streamlined operations.

Salesforce facilitates B2B selling with its streamlined software that helps sales teams close more deals and grow their business.

Salesforce features include lead and opportunity management, account management, contact management, forecasting, reporting, and more.

Optimize your online growth potential with customer relationship management software Salesforce, which allows you to close more deals and maintain relationships with customers.

If you want to simplify online shopping experiences and increase customer satisfaction and loyalty, Salesforce may just be the right software for your business.

From sourcing your retail store shelves to marketing to your target audience, Salesforce can help you manage every stage of the customer lifecycle.

Features

• Empower your sales teams to sell smarter and faster with Salesforce customer relationship management software.
• Enable your channel partners to sell more effectively with partner relationship management software.
• Get to market faster with easy-to-use, cloud-based Salesforce software.
• Give your customers a simple, self-service online shopping experience with Salesforce e-commerce software.

User experience

A graphical sales dashboard shows order volumes, figures, and performance indicators for the entire sales team.

You can also configure the interface to show the most relevant information, such as the most recent records and items, or the items with the highest priority.

Pricing

Contact the sales team for a personalized quote.

What's new

• Flow triggers and screen enhancements help you create, quickly update, or clone screens for your mobile users.
• Sales Cloud for Slack allows you to connect with your sales representatives and see the sales pipeline as needed.

Start with Salesforce.

3. Shopify.

Best e-commerce solution.

Shopify does not need to be introduced to e-commerce solutions, as it is one of the most popular platforms on the market.

It offers a lot of features, such as accounting, inventory management, shipping, payment processing, and more.

However, some businesses may not be familiar with the Shopify B2B e-commerce platform, which is designed for businesses that want to sell online to other businesses.

Shopify B2B has all the features of the classic Shopify platform, plus additional features that help businesses streamline their order processes, manage multiple price levels, and more.

You can also harness the power of personalization to create a truly unique B2B experience for your customers.

Thanks to its integration with many other platforms used by businesses, Shopify B2B is a complete solution for businesses that want to sell online.

Get all the wholesale features you need on one platform with Shopify B2B.

Features

• Easily integrate all of your tools to focus on selling.
• Business profiles give your team the information they need at the right time.
• Price lists help you manage multiple price levels
• Net payment terms allow you to extend payment terms to your customers.
• The self-service portal allows your customers to access their account 24 hours a day, 7 days a week.
• Customer accounts give you a comprehensive view of your customers' purchase history.
• A custom store theme allows you to create a branded B2B experience for your customers.

User experience

Carrying the traditional experience of Shopify At a higher level, Shopify B2B is designed for businesses that want to sell online to other businesses.

With this solution, businesses can create various sales channels that categorize and organize their products for different types of customers.

Pricing

Starting at $2,000 per month, you'll need to contact the Shopify sales team to get a custom quote.

What's new

Token-based trading means you can control who has access to your products and content.

Start with Shopify.

4. Zendesk.

Best For Excellent Customer Service.

Zendesk is great for businesses that want to provide customer service that exceeds expectations.

With Zendesk, you can create a customer service experience that is unique to your brand and offers the best possible support to your customers.

Give your customers the ability to connect with you anytime, anywhere, and on any device with Zendesk customer service software.

You can also free up your team's time to focus on more critical tasks with Zendesk's automation features.

If you want to convert great conversations into great experiences and turn your customers into brand advocates, then Zendesk is the software for you.

Features

• Sell more the smarter way, not harder, so your team can close more deals faster.
• Follow leads and receive real-time alerts when a prospect interacts with your brand.
• Improve your team's productivity by automating the sales process.
• Deliver better customer experiences and create brand advocates.
• Get complete visibility of your pipeline with Zendesk so you can make informed decisions about where you should invest your time.

User experience

By offering an inbox-like way to manage customer tickets, Zendesk provides a great user experience for both customers and customer service representatives.

You can also see all of your customer interactions in one place, allowing you to provide a more comprehensive support experience.

Pricing

Below are the pricing plans available on Zendesk:

• Team: $19 per user/month billed annually
• Growth: $49 per user/month, billed annually.
• Professional: $99 per user/month, billed annually

What's new

• Improved bot construction now allows administrators to create smarter bots with less code.
• You can add external data into the bots you create, which offers more customization options.

Start with Zendesk.

5. DocuSign.

The best for contract processing.

DocuSign is a great software for businesses that want to close deals more quickly and streamline their contracting processes.

DocuSign software makes it easy to create, send, sign, and manage contracts and agreements.

With DocuSign, you can accelerate sales cycles and increase closing rates by having contracts signed electronically.

You can also save time and money by eliminating the need for paper documents.

If you want to establish more instant connections with your customers that turn into long-term relationships while eliminating paper contracts and manual processes that slow you down, DocuSign electronic signature software can help.

DocuSign is the software you need to align your distance selling processes with your in-person sales processes.

Features

• Contract collaboration for each stage of the lifecycle allows you to easily manage your contracts from start to finish.
• Integrations for each workflow allow you to connect DocuSign to other business software you use.
• The combination of hybrid and remote teams ensures that everyone is on the same page, regardless of geographic location.
• Get rid of manual processes and paper contracts that hold you back.

User experience:

It is usually enough to drag and drop documents onto this platform for contracts to be signed.

Brief statistics at the top of your main dashboard also give you a quick overview of your team's performance in key areas.

Pricing

DocuSign offers these plans:

• Personal: $10 per month
• Standard: $25 per month
• Business Pro: $40 per month
• Enhanced: Schedule a call with their team

What's new

• Administrators can now create specific agreement rules to create an envelope from a template.
• PowerForms allows you to create custom documents and allow customers to sign them on demand.

6. Dropbox.

Best for document management.

dropbox is a unique document management system for businesses that want to improve their file sharing processes.

Dropbox makes it easy to share files and folders with anyone, no matter where they are.

You'll also be able to access your files from anywhere, on any device.

Store, share, collaborate, and access your files from anywhere with Dropbox.

Make it easy for your team to access the files they need when they need them with file sharing software dropbox.

With the integration features of this platform, you can access both the content and the tools you need to work smarter and faster.

Features

• Application integrations with the tools you use every day
• Work from anywhere with an internet connection
• Protect your work with robust security features
• Simplify file delivery with drag-and-drop functionality.
• Data security through strong encryption and authorization checks
• Collaborate easily with real-time editing and feedback.

Pricing

Dropbox offers these three pricing plans:

• Standard: $15 /user/month
• Advanced: $24 /user/month
• Enterprise: Contact sales for pricing

7. Intuit.

The best for finance tools.

Intuit offers a wide range of products that businesses can use to manage their finances, including QuickBooks, TurboTax, and Mint.

Intuit's products are ideal for businesses of all sizes because they offer multiple features and integrations that can be customized to meet your needs.

Intuit products will save you time and money by automating many tasks related to managing your finances.

With personalized experiences to meet the needs of businesses of all sizes, Intuit is a great choice for those looking for financial management software.

Businesses can use their data intelligence platforms to provide them with the information they need to make informed decisions about their operations, while saving time with their automated functions.

With a variety of tools that simplify finances, Intuit is a great choice for businesses that care about their bottom line.

Features

• QuickBooks gives businesses the ability to manage their finances in one place.
• QuickBooks Online is a cloud-based version of QuickBooks that allows businesses to access their data from anywhere.
• Cheques and tax forms allow businesses to print their cheques and tax forms.
• QuickBooks Payroll is a payroll management system that businesses can use to manage employee compensation.
• Payments allow businesses to accept payments from customers and sellers.
• QuickBooks Time is a time tracking system that businesses can use to track the time of their employees.
• Mailchimp allows businesses to send newsletters, email campaigns, and other marketing materials.

Pricing

The price depends on the tools you choose.

8. Slack.

The best for team communication.

Slack is an excellent communication tool for businesses that want to improve the productivity of their team.

Slack allows businesses to create channels for different topics, projects, or teams, so everyone can keep up to date with what's going on.

You can also search past conversations to find the information you need.

Thanks to integrations with various daily work tools, Slack will make it easier for your team to work.

Features

• Channels allow you to separate conversations by topic, project, or team.
• Slack Connect allows businesses to connect with partners and customers in Slack.
• Messaging allows you to send direct messages or create group chats.
• Huddles and Clips allow you to record messages and create groups so you can easily review them later.
• Workflow Builder allows you to automate your workflows.
• File sharing allows you to share files with your team.

Pricing

Slack offers the following pricing plans:

• Free: $0/user/month
• For: $6.67 per person per month
• Business+: $12.50 per person per month
• Corporate grid: Contact the sales department for more information

9. Microsoft Dynamics.

The best at managing relationships.

Microsoft Dynamics is a great choice for businesses that want a comprehensive solution for their customer relationship management needs.

With Microsoft Dynamics, you'll be able to manage sales, marketing, and customer service in one place.

You'll also have access to tools that will help you better understand your customers and provide them with the best possible experience.

Whether it's sales, marketing, services, finance, or business, Microsoft Dynamics will give you the information you need to make better decisions about your business.

Features

• Sales information and reports give you an overview of your sales pipeline and performance.
• Mobility gives you the ability to access your data from anywhere.
• You can find and connect with more potential customers by connecting to LinkedIn Sales Navigator.
• Integrating email with Outlook 365 allows you to manage your emails in Microsoft Dynamics CRM.
• The customer service dashboard gives you an overview of the performance of your customer service team.

Pricing

Microsoft Dynamics offers different prices depending on the solution a business needs.

10. Adobe Commerce.

The best for seamless e-commerce.

Adobe Commerce is a great choice for businesses that want to create a seamless shopping experience for their customers.

Adobe Commerce will help you manage all aspects of the online store, from the catalog to payment and order fulfilment.

This platform provides access to tools that help businesses manage inventory, orders, and shipments.

By making it easy to create their site and helping with content marketing and promotion, Adobe allows businesses to focus on other aspects of their store.

Adobe Commerce is a great choice if you're looking for an e-commerce platform that's flexible, extensible, and scalable.

Features

• A single platform for all your business needs ensures a seamless customer experience regardless of how they connect with you.
• Industry-leading AI intelligence provides recommendations on products, prices, and promotions.
• Expandable to incorporate any technology needed, it allows businesses to connect their existing systems and take advantage of emerging technologies.

Pricing

You will need to get a demo of this platform to get an accurate quote for your small business.

How does a B2B SaaS business get customers?

With the cost of acquiring a customer constantly increasing and the lifetime value of a customer falling, it is more important than ever for B2B SaaS businesses to focus on customer retention.

Whether it's marketing consulting or software development, the owner of a B2B SaaS business needs to deeply understand their target market and the services their platform needs to provide in order for these people to remain paying customers.

To reach its target market, a SaaS business can use a variety of digital marketing strategies, including the content marketing, search engine optimization and the social media marketing.

Additionally, potential customers are often more likely to trust a recommendation from a friend or colleague than to respond to traditional advertising or marketing, so it's also critical to focus on these marketing channels.

Sales representatives of a B2B SaaS company should be trained to understand the lifetime value of a customer and what it costs to acquire it.

Then, once a lead has become a customer, an account manager usually ensures that they are using the product and getting the maximum value out of it.

Summary.

There is no one-size-fits-all answer to the question of what needs to be done to succeed in a B2B SaaS business.

However, if you can identify and meet the needs of your target market, create a great product, and cultivate a strong team culture, you will be on the path to success.

A company that can meet the challenges of the B2B SaaS landscape and emerge victorious will be well positioned to succeed in the years to come.

What is your favorite SaaS software for businesses, and why?

Let me know in the comments below!

Further reading: As you saw above, the range of B2B SaaS businesses is vast and extends across multiple sectors.

The sector of project management software is one of the crucial areas for many businesses. It allows teams to collaborate on projects and monitor their progress.

In addition, there are also excellent HR software that can facilitate the employee data management process for businesses.

If you're looking to grow your business by hiring the right people, this type of software can make your life easier.