Lead Generation Tools: Best Software in 2024

Discover the best lead generation tools, ranking, reviews, reviews, reviews, features, pricing, pros, cons, and best alternatives
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Many marketers are currently struggling with lead generation.

They produce content that attracts the interest of their customers, but they are unable to convert their prospects into paying customers.

It is difficult to get the right information from visitors and to follow up in a timely manner to convert them into paying customers.

You can't afford to lose potential customers, but you're tired of spending money on tools that don't work well together.

The good news is that B2B companies that master their lead generation process are experiencing an increase of more than 130% in their turnover, compared to other businesses.

Efficacité des canaux de génération de leads
Effectiveness of lead generation channels - Source: Statista

The truth is that you can have the best landing page creators of the world to collect leads, but if you don't nurture them properly afterwards, all your efforts will be in vain.

In this article, I'm going to introduce you to the best lead generation tools, explain what they do, and help you choose the best one for your business.

What is the best lead generation tool?

Here's my pick of the best lead generation software tools.

1. Reply.io : Increase your emailing campaigns tenfold

logiciel de génération de leads Reply.io

Outreach is a key part of any prospecting strategy, but it can be time-consuming and difficult to implement on a large scale.

That's where Reply.io enter the scene!

This sales automation platform allows you to easily create, personalize, and track your email, LinkedIn, and phone call campaigns. With Reply.io, you can reach more prospects, generate more leads, and close more deals, all in an automated way.


  • Creating custom email sequences
  • LinkedIn message automation
  • Integrating phone calls into lead generation sequences
  • Large-scale customization thanks to variables and snippets
  • Smart shipment planning to optimize open rates
  • Detailed monitoring of campaign metrics (openings, clicks, responses)
  • Integration with the main CRMs and sales tools

👍 Unique benefits : Reply.io stands out for its versatility and ease of use. Its intuitive interface allows you to create multi-channel sequences in a few clicks, without technical skills. Its template library and advanced customization options help you create powerful messages that drive engagement. Finally, its monitoring and reporting features give you complete visibility on the performance of your campaigns.

👎 Disadvantages : While Reply.io is feature-rich, some users may find the price a bit high, especially for smaller teams. Additionally, the tool may have a learning curve for new users.

🔀 Top Alternatives to Reply.io : Salesloft, Outreach.io, Yesware


Tarifs de reply IO
  • Individual plan: $70/month
  • Business plan: $200/month
  • Enterprise plan: price on quotation

Our Take

Reply.io is one of the go-to lead generation tools for sales and prospecting teams looking to automate and optimize their outreach.

Its unique combination of channels (email, LinkedIn, call) and its personalization options make it a versatile solution, suitable for numerous use cases.

Whether you're a startup, SMB, or large enterprise, Reply.io will help you engage more leads and generate more revenue. We recommend the Business Plan for teams looking for value for money.

2. Systeme.io : Boost your online business

logiciel de génération de leads  Systeme io

Starting and growing an online business can be complex, with lots of tools to manage and integrate.

Systeme.io is an all-in-one platform that gives you all the tools you need to create websites, generate traffic, convert leads, and sell your products or services online. Whether you're an entrepreneur, affiliate marketer, or content creator, Systeme.io helps you turn ideas into reality and scale.


  • Creating websites with a drag-and-drop builder
  • Sales funnels and sales pages optimized for conversion
  • Lead generation tools (pop-ups, forms, quizzes, etc.)
  • Marketing automation and email campaign management
  • Affiliate and referral program management
  • Online course and membership platform
  • Payment processing and subscription management
  • Integrated analytics and reporting for lead generation

👍 Unique benefits : Systeme.io stands out for its simplicity and versatility. Its intuitive platform allows you to create and manage your entire online business from a single dashboard, eliminating the complexity of third-party integrations. Its advanced automation features save you valuable time in managing your campaigns and customers. Finally, its unbeatable quality-price ratio makes it an affordable solution for entrepreneurs and SMEs.

👎 Disadvantages : Although Systeme.io is feature-rich, some advanced users may find the customization options a bit limited compared to dedicated tools. In addition, the platform is relatively new, so some features are still under development.

🔀 Top Alternatives to Systeme.io : ClickFunnels, Builderall, Kajabi


Systeme.io prix
  • Freemium plan: $0/month
  • Startup plan: $27/month
  • Webinar plan: 47$/month
  • Enterprise plan: $97/month
  • Lifetime special offer available

Our Take

Systeme.io is a smart choice for entrepreneurs and small businesses looking for affordable and easy to use lead generation tools to launch and grow their online business.

Its unique combination of website creation, marketing automation and online sales tools makes it a versatile solution, suitable for numerous use cases.

If you're looking to simplify your tech stack and keep your costs under control, Systeme.io is for you. We recommend the Startup or Webinar plan for most users.

3. Leadpages : Create landing pages that convert

outil de génération de leads  LeadPages

Landing pages are a key part of any online marketing strategy, but creating them can be time-consuming and complex, especially if you don't have design or coding skills.

Leadpages is an intuitive tool for creating and publishing landing pages, pop-ups, and alert pages in minutes, without touching a line of code. With Leadpages, you have everything you need to generate leads, launch products, and grow your audience.


  • Library of more than 200 mobile-responsive landing page templates
  • Drag-and-drop landing page builder
  • Lead generation tools (pop-ups, alert bars, text links, etc.)
  • Hosting custom pages and domains
  • Integrations with the main marketing tools (Mailchimp, Salesforce, Zapier, etc.)
  • Integrated A/B testing to optimize conversions
  • Conversion tracking and detailed lead generation analytics
  • Full website templates

👍 Unique benefits : Leadpages stands out for its ease of use and its focus on conversion. Its high-quality templates, designed by conversion experts, allow you to create professional landing pages in record time. Its advanced customization options help you align your pages with your brand without sacrificing performance. Finally, its lead generation and conversion tracking features give you all the tools you need to optimize your marketing ROI.

👎 Disadvantages :While Leadpages is one of the most affordable tools out there, some users may find the price of higher plans a bit high. In addition, although the tool is easy to learn, some advanced features may require time to learn.

🔀 Top Alternatives to Leadpages : Unbounce, Instapage, ClickFunnels


Tarifs de Leadpages
  • Standard Plan: $37/month
  • Pro plan: $79/month
  • Advanced plan: $321/month
  • 14-day free trial available

Our Take

Leadpages is one of the perfect lead generation tools for entrepreneurs, marketers, and small businesses looking to generate more leads and sales online. Its unique combination of high-quality templates, lead generation and conversion tracking features makes it a valuable ally in optimizing your marketing performance.

Whether you're launching a product, hosting a webinar, or looking to grow your email list, Leadpages will help you reach your goals. We recommend the Pro plan for most users.

4. HubSpot : Reinvent your marketing with a complete CRM

logiciel de génération de leads  HubSpot

Generating leads, converting leads, and retaining customers are constant challenges for businesses.

HubSpot is one of the best lead generation tools that gives you all the tools you need to attract, engage, and delight your customers, from the first interaction to long-term retention.

Whether you're a startup, SMB, or large enterprise, HubSpot helps you align your marketing, sales, and customer service teams for optimal growth.


  • Inbound marketing tools for your lead generation strategy (blogs, SEO, lead magnets, social media, etc.)
  • Marketing automation and lead nurturing
  • CRM and sales pipeline management
  • Productivity tools for sales teams
  • Customer service platform (ticketing, databases, knowledge base, live chat)
  • Analytics and reporting through the lead generation funnel
  • CMS for creating and managing websites

👍 Unique benefits : HubSpot stands out for its unified approach to marketing, sales, and customer service. Its intuitive platform allows you to manage the entire customer journey from a single dashboard, eliminating silos between your teams. Its advanced automation and personalization features help you deliver the right message to the right person at the right time. Finally, its ecosystem of integrations and its active community offer you valuable resources to optimize your use of the tool.

👎 Disadvantages : While HubSpot is feature-rich, its price can be a drag on small businesses, especially on higher plans. Plus, the learning curve can be steep for new users, given the breadth of features.

🔀 Top HubSpot Alternatives : Salesforce, Zoho CRM, Marketo


tarifs de HubSpot
  • Free plan: $0/month
  • Starter plan: $50/month
  • Professional plan: $890/month
  • Enterprise plan: $3200/month
  • Free trial and free CRM included

Our Take

HubSpot is one of the best lead generation tools for businesses looking to professionalize and optimize their marketing, sales, and customer service.

Its comprehensive platform and unified approach make it a solid choice for businesses of all sizes and across all industries.

If you're looking to align your teams, automate processes, and deliver a seamless customer experience, HubSpot is for you. We recommend starting with the Starter or Professional plan depending on your needs and budget.

5. ManyChat : Engage your customers with interactive chatbots

Customer engagement through messaging applications has become essential, but managing large-scale conversations can quickly become unmanageable.

That's where ManyChat enter the scene!

This intuitive platform allows you to create chatbots to automate and personalize your customer interactions on Facebook Messenger, Instagram, and other channels. With ManyChat, you can grow your audience, generate leads, provide customer support, and boost sales, all in an automated way.


  • Drag-and-drop chatbot builder
  • Pre-built models for various use cases
  • Welcome messages and automatic replies
  • User segmentation and personalized messages
  • Automated message distribution and sequences
  • Integrations with marketing, CRM and e-commerce tools
  • Conversational forms and integrated payments
  • Analytics and conversion tracking

👍 Unique benefits : ManyChat is distinguished by its ease of use and its advanced automation features. Its visual builder allows you to create complex conversational journeys without any coding. Its segmentation and personalization options help you provide a smooth and engaging user experience. Finally, its seamless integrations with the main marketing tools allow you to easily integrate your chatbots into your existing stack.

👎 Disadvantages : While ManyChat is a powerful tool, its focus on Facebook Messenger can be a limitation for businesses looking to deploy chatbots on other platforms. In addition, the constant evolution of Facebook's messaging policies can sometimes impact the functionality of the tool.

🔀 Top Alternatives to ManyChat : Chatfuel, MobileMonkey, Tars


  • Free plan: $0/month
  • Pro plan: $15/month for 500 active subscribers
  • Business plan: $45/month for 1500 active subscribers
  • Premium Plan: Personalized rates over 5000 subscribers

Our Take

ManyChat is a great solution for businesses looking to automate and improve customer engagement on Facebook Messenger and Instagram.

Its unique combination of ease of use and automation power makes it a tool of choice for marketers of all levels.

Whether you're looking to generate leads, provide customer support, or boost email sales, ManyChat will help you reach your goals. We recommend the Pro plan for most SMEs.

6. Snov.io : Master B2B prospecting

Finding the right email addresses and contact details for your prospects can be a real challenge, especially when you are targeting business decision makers.

Snov.io is a complete suite of prospecting tools that allows you to find, verify and enrich the contact details of your targets, then engage them through automated and personalized email campaigns.

With Snov.io, building and activating your prospect base has never been easier.


  • Search email addresses by name, keywords, phone number, or business
  • Real-time email verification to ensure deliverability
  • Enrichment of prospect profiles with key data
  • Search for targets by technology used and other criteria
  • Management and segmentation of prospect lists
  • Automated and personalized email campaigns
  • A/B testing and campaign performance monitoring
  • CRM integrations, marketing automation, and other sales & marketing tools

👍 Unique benefits : Snov.io is distinguished by its large and constantly updated database, giving you access to millions of company profiles and decision makers. Its advanced email search and verification algorithms allow you to create highly qualified lists in a few clicks. Its automated email tool offers all the advantages of a dedicated emailing platform, for a fraction of the cost. Finally, its numerous integrations and its open API facilitate its adoption into your existing technology stack.

👎 Disadvantages : Although Snov.io is one of the most comprehensive lead generation tools on the market, some users may find its interface a bit dated and less intuitive than some competitors. Some advanced features such as bounce management and landing pages are not as advanced as with dedicated tools.

🔀 Top Alternatives to Snov.io : Hunter.io, Find That Lead, That's Norbert


  • Trial: Free trial version (limited to 100 recipients)
  • Starter: $30/month
  • Pro: 75$/month
  • Custom: starting at $999/month (Discounts are available for annual billing and tailor-made plans exist for large accounts)

Our Take

Snov.io is an excellent choice for B2B sales and marketing teams looking for a one-stop shop for digital prospecting.

Its lead generation tools such as contact research, emailing and automation make it a valuable ally for generating and activating leads on a large scale. Its unbeatable quality-price ratio also makes it a solid alternative to the more well-known but expensive platforms.

If you need a reliable tool to feed your sales pipe continuously, Snov.io is a must. Plan M will meet the needs of most SMEs.

7. Linkedin Helper 2 : Maximize the presence on LinkedIn

Linkedin Helper 2

LinkedIn is an essential pool of B2B prospects, but managing large-scale prospecting manually can quickly become time-consuming and tedious.

Linkedin Helper 2 allows you to optimize all your prospecting actions on LinkedIn, from finding targets to engaging, including relationship management. With Linkedin Helper 2, build and maintain your professional network on autopilot.


  • Finding and extracting targeted LinkedIn profiles
  • Automated sending of personalized invitations in bulk
  • Sequenced messaging for lead engagement
  • Automated actions (like, comment, share) on posts
  • Relationship management and interaction monitoring
  • Integration with the main CRMs
  • Advanced security to avoid detection by LinkedIn
  • Intuitive interface and analytics dashboard

👍 Unique benefits : Linkedin Helper 2 is distinguished by its perfect balance between simplicity and power. Its clean interface and pre-configured templates allow you to launch your campaigns in a few clicks, even without technical skills. Advanced customization and sequencing options help you maximize engagement and conversion rates. In addition, its security and quota management algorithms limit the risks of sanctions from LinkedIn.

👎 Disadvantages : Although Linkedin Helper 2 is simple to learn, it requires a certain understanding of good prospecting practices on LinkedIn to get the most out of them. In addition, as with any automation tool, excessive or poorly configured use can damage your online reputation.

🔀 Best Alternatives to LinkedIn Helper 2 : Dux-Soup, Zopto, Meet Alfred


  • Trial: 14-day free version
  • Standard subscription: $8.25/month (annual subscription)
  • Pro subscription: $24.75/month (annual subscription)

Our Take

Linkedin Helper 2 is a must-have for all business development and recruiting professionals looking to become more effective on LinkedIn.

Perfectly suited to personal branding as well as large-scale prospecting, it will save you many hours of manual work.

Its excellent value for money also makes it an affordable alternative to the premium solutions of Growth Hacking. We recommend the Pro subscription to take full advantage of advanced features.

8. OptinMonster : Turn clicks into customers

logiciel de génération de leads de OptinMonster

Converting your website visitors into subscribers and customers is a constant challenge for marketers.

OptinMonster allows you to create attractive forms, target the right visitors at the right time and maximize your conversions. With OptinMonster, you have all the tools you need to generate more leads, reduce cart abandonment, and boost sales.


  • Library of over 100 form templates
  • Drag-and-drop form editor
  • Advanced targeting (exit, scrolling, geolocation, etc.)
  • Real-time A/B testing and analytics
  • Behavioral automation and personalization
  • Integrations with the main marketing tools (Mailchimp, Salesforce, etc.)
  • Advanced traffic redirection

👍 Unique benefits : OptinMonster stands out for its versatility and ease of use. Its template library and drag-and-drop editor allow you to create professional forms in minutes, without coding. Its advanced targeting options help you show the right offer to the right person at the right time, maximizing your chances of conversion. Finally, its automation and customization features save you valuable time.

👎 Disadvantages : Although OptinMonster is feature-rich, some users may find the price a bit high, especially for smaller websites. Additionally, the tool may have a learning curve for new users.

🔀 Top Alternatives to OptinMonster : Sumo, Thrive Leads, ConvertKit


tarifs de OptinMonster
  • Basic plan: $9/month
  • Plus plan: $19/month
  • Pro plan: $29/month
  • Growth plan: $49/month
  • 14-day money-back guarantee for all plans

Our Take

OptinMonster is great for marketers looking to optimize lead generation and conversions. Its unique combination of professional models, advanced targeting, and automation makes it a versatile solution, suitable for a variety of use cases.

Whether you're running a blog, e-commerce, or a business site, OptinMonster will help you convert more visitors into subscribers and customers. We recommend the Plus or Pro plan for most users.

9. JotForm : Create professional forms

Collecting data, registrations, or online payments can be tedious without the right tool.

JotForm allows you to create custom forms for all your needs, from a simple questionnaire to the complex registration process, including online orders. With JotForm, you can create, publish, and manage your forms in just a few clicks, without technical skills.


  • Drag-and-drop form builder
  • Library of over 10,000 form templates
  • Conditional fields and branching logic for dynamic forms
  • Payment integrations (PayPal, Square, Stripe, etc.)
  • Integrations with over 100 applications (Google Sheets, Mailchimp, Salesforce, etc.)
  • Responsive forms that are compatible with all devices
  • Offline submissions and automatic registration
  • Detailed reports and analytics
  • Team collaboration and revision history

👍 Unique benefits : JotForm is characterized by its flexibility and ease of use. Its drag-and-drop form builder and extensive template library allow you to create professional forms in record time, even without design experience. Its advanced features, such as conditional fields and payment integrations, allow you to create forms that are tailored to your specific workflows. Finally, its generous free offer makes it an affordable solution for small projects and entrepreneurs.

👎 Disadvantages : Although JotForm is feature-rich, some advanced users may find the customization options a bit limited compared to dedicated tools. In addition, although the tool is easy to learn, some advanced features may require time to learn.

🔀 Top Alternatives to JotForm : Typeform, Google Forms, Formstack


  • Free plan: $0/month
  • Bronze plan: 34$/month
  • Silver plan: $39/month
  • Gold plan: $99/month
  • Discounts are available for non-profit organizations and educational institutions

Our Take

JotForm is a great choice among lead generation tools for entrepreneurs, small businesses, and organizations that need to create and manage online forms effectively. Its unique combination of ease of use, flexibility, and affordability makes it a versatile solution, suitable for a wide range of use cases.

Whether you need to collect event registrations, conduct a survey, or sell products online, JotForm will make it easy for you. We recommend the Bronze or Silver plan for most users.

10. Phantombuster : Automate your influence

Prospecting on social networks can be time-consuming and repetitive, especially if you manage multiple accounts and campaigns.

We knew it by word of mouth when it first started and since then we can't do without its lead generation tools.

Phantombuster allows you to collect data, engage your prospects, and generate leads on the main social networks, all without manual effort.

With Phantombuster, you can put your prospecting on autopilot and focus on tasks with the highest added value.


  • Automation of repetitive tasks on LinkedIn, Twitter, Twitter, Instagram, Facebook, etc.
  • Targeted data collection (profiles, posts, comments, etc.)
  • Automated sending of personalized messages and connection requests
  • Multi-account management and parallel execution of actions
  • Integrations with major marketing and sales tools
  • Library of over 200 pre-configured “phantoms”
  • Create custom automation workflows with the code builder
  • Regular updates and support to adapt to platform changes

👍 Unique benefits : Phantombuster stands out for its versatility and its automation power. Its library of phantoms covers a wide range of use cases, from lead collection to lead engagement to competitive intelligence. Its intuitive interface and seamless integrations allow you to create complex automation workflows without technical skills. Finally, its on-demand pricing model makes it an affordable solution for businesses of all sizes.

👎 Disadvantages : While Phantombuster is powerful, this marketing tool requires a certain amount of time and effort to master all of its features and create effective workflows. In addition, although the tool is designed to respect the limits of the platforms, excessive use can lead to the risk of account blocking.

🔀 Top Alternatives to Phantombuster : TeXau, Zopto, Dux-Soup


  • Growth Hacker: $30/month for 10 “container credits” per month
  • Business: $70/month for 20 credits/month
  • Enterprise: $200/month for 50 credits/month
  • Additional credits can be purchased upon request

Our Take

Phantombuster is a must-have for marketing and sales teams looking to automate their social media prospecting on a large scale. Its unique combination of pre-configured and customizable features makes it suitable for both beginners and advanced users.

If you're ready to invest time in setting up your workflows, Phantombuster will save you hours of manual work and significantly increase your ROI. We recommend the Business plan for most business use cases.

Do not hesitate to consult the list of detailed growth hacks in order to test this tool to generate leads: Free Marketing Tips.

11. Leadfeeder : Convert anonymous visits into qualified leads

logiciel de génération de leads  LeadFeeder

Converting visitors to your website into paying customers is a challenge for many businesses.

Leadfeeder from Dealfront is here to help you meet this challenge!

This online sales platform allows you to identify businesses that visit your site, qualify prospects based on their behavior and integrate them directly into your CRM.

With Leadfeeder from the Dealfront suite, you have all the tools you need to optimize your lead generation and boost your sales.


  • Identification of visitors by company
  • Qualification and segmentation of prospects
  • Contact data for decision makers
  • Two-way integration with popular CRMs
  • Real-time alerts on the activity of target businesses
  • Advanced filtering to eliminate irrelevant leads
  • Detailed reports and historical data

👍 Unique benefits : Leadfeeder is distinguished by its ability to reveal “hidden” prospects among your visitors. By analyzing the behavior of businesses on your site, it allows you to focus your efforts on the most promising leads. Its seamless integration with leading CRMs and marketing tools saves you valuable time by automatically synchronizing data. Finally, its filtering and segmentation features help you personalize your business approach.

👎 Disadvantages : Although Leadfeeder is a powerful tool, some users may find the price of the Premium plan a bit high, especially for smaller businesses. Also, the free version is quite limited in terms of features and data period.

🔀 Top Alternatives to Leadfeeder (Dealfront) : Albacross, Visitor Queue, Lead Forensics


Leadfeeder prix
  • Lite Plan: Free
  • Premium plan: starting at $63/month
  • 14-day free trial for the Premium plan

Our Take

Leadfeeder is a must-have for B2B businesses looking to optimize their lead generation and prospecting.

Its ability to identify visitors by business and qualify them in real time gives you a valuable competitive advantage. Whether you are a startup, an SME or a large company, Leadfeeder will help you realize more business opportunities. We recommend trying out the Premium plan to take full advantage of its advanced features.

12. Mailchimp : Boost your email marketing

logiciel de génération de leads  Mailchimp

Mailchimp is much more than just an email marketing tool.

It's a comprehensive digital marketing platform that helps you generate leads, gain subscribers, send powerful campaigns, and even create websites.

Whether you're a small business, a startup, or a nonprofit organization, Mailchimp gives you all the tools you need to grow your audience and engage your customers.


👍 Unique benefits : Mailchimp stands out for its ease of use and versatility. Its intuitive interface and pre-designed templates allow you to create professional campaigns in a few clicks, even without technical skills. Its automation features help you send the right message at the right time, based on the behavior of your contacts. Finally, its tools for creating websites and landing pages make Mailchimp an all-in-one solution for your online presence.

👎 Disadvantages : While Mailchimp is feature-rich, some advanced users may find the customization options a bit limited. Plus, the price can quickly increase as your contact list grows.

🔀 Top Mailchimp Alternatives : Constant contact, Brevo, ActiveCampaign


Tarifs de MailChimp
  • Free plan: $0/month
  • Essential Plan: $9.99/month
  • Standard Plan: $14.99/month
  • Premium plan: $299/month

Our Take

Mailchimp is a great choice for small and medium businesses looking for a comprehensive and affordable digital marketing solution. Its unique combination of e-mailing tools, automation and website creation makes it a true Swiss Army knife.

Whether you're just starting out or have an established audience, Mailchimp will help you reach your goals.

We recommend the Essential plan for most users, with the option to upgrade to the Standard plan for advanced features.

13. Overloop: Automate your lead generation

logiciel de génération de leads Overloop

Lead generation is a constant challenge for businesses, especially in an increasingly competitive digital environment.

Overloop is a sales automation platform that allows you to find leads, capture leads, manage your information, and launch effective multi-channel campaigns.

With Overloop, you have all the tools you need to reach your sales goals.


  • Prospect research and lead capture
  • Centralized lead information management
  • Automating email campaigns and email tracking
  • Multi-channel integration (email, calls, social networks)
  • Detailed reports and performance monitoring
  • Integrations with popular tools (HubSpot, Salesforce, Slack, etc.)

👍 Unique benefits : Overloop stands out for its ability to automate the entire lead generation process, from prospecting to conversion. Its email search tool and built-in verification allow you to quickly build lists of qualified prospects. Its advanced segmentation and personalization features help you create highly targeted campaigns. Finally, its real-time reports give you complete visibility on your performance.

👎 Disadvantages : Although Overloop is feature-rich, some users may find the interface a bit complex at first. Plus, the cost can be high for small businesses, especially if they need multiple add-ons.

🔀 Top Alternatives to Overloop : Pipedrive, Freshsales, Nimble


Tarifs de Overloop
  • Basic subscription at $19/user/month
  • Professional additional modules:
    • Lite: starting at $39/month
    • Standard: starting at $79/month
    • Advanced: starting at $129/month
  • Possibility to combine several complementary modules on request

Our Take

Overloop is a powerful tool for businesses looking to automate and optimize their lead generation process.

Its functional richness and its integrations make it a versatile solution, adapted to many use cases. Whether you're a startup, SMB, or large enterprise, Overloop will help you reach your sales goals more effectively.

We recommend starting with the basic subscription and adding modules according to your needs.

14. Kommo: The CRM that understands SMEs

Managing customer relationships effectively is a challenge for many SMEs, often due to a lack of resources or expertise to deploy complex solutions.

Kommo is an intuitive and affordable CRM platform that offers you all the essential functionalities to structure your prospecting, sales and customer service. With Kommo, stay one step ahead of your competitors without breaking the bank.


  • Contact and account management
  • Visual and customizable sales pipelines
  • Sales opportunity tracking and forecasting
  • Automating business tasks and processes
  • Document and contract management
  • Helpdesk and support ticket management
  • Self-service customer portal
  • Analytical reports and dashboards

👍 Unique benefits : Kommo stands out for its simplicity and flexibility. Its clean interface and pre-configured workflows allow you to get started with the tool in no time, even without previous CRM experience. Its extensive customization options help you adapt the tool to your specific processes. In addition, its simple and transparent pricing model makes it a solution adapted to the tight budgets of SMEs.

👎 Disadvantages : Although Kommo covers most of the needs of SMEs, some fast-growing businesses may end up feeling the limitations of functionalities compared to high-end CRMs on the market. Moreover, its integration ecosystem is more restricted than that of major players such as Salesforce or HubSpot.

🔀 Top Alternatives to Kommo : HubSpot CRM, Salesforce, Zoho CRM


  • Team: 30€/user/month
  • Business: 50€/user/month
  • Enterprise: 65€/user/month A free 14-day trial is offered to test the solution.

Our Take

Kommo is an excellent choice for SMEs looking for a simple, effective and affordable CRM to structure their business growth.

Its combination of essential features and customization options makes it a good compromise between power and accessibility. Its “à la carte” pricing also allows you to pay only for what you need. If you are looking for a CRM designed for SMEs without breaking the bank, this marketing software will probably meet your expectations. We recommend the Team or Business plan for most use cases.

15. LinkedIn Sales Navigator: Identify and connect with key prospects

Finding and contacting the right prospects can be a challenge, especially in the B2B world.

LinkedIn Sales Navigator allows you to take advantage of LinkedIn's vast database to identify, track, and engage decision makers in your target market.

With Sales Navigator, you have all the information and tools you need to build relationships, generate qualified leads, and close more deals.


  • Advanced search for prospects by demographic, behavioral and technological criteria
  • Lead and account recommendations based on your activity and preferences
  • Real-time alerts on the activities and key changes of your prospects and accounts
  • Integrated engagement tools (InMail, messages, notes, tags, etc.)
  • CRM integrations (Salesforce, Microsoft Dynamics, HubSpot, etc.)
  • Exclusive insights on accounts, leads, and market trends
  • “TeamLink” function to identify relationships between your team and your prospects
  • Mobile application for on-the-go access

👍 Unique benefits : LinkedIn Sales Navigator stands out for its ability to harness the power of the LinkedIn network for prospecting and selling. Its advanced search and filtering features allow you to precisely identify your ideal prospects and personalize your approach. Its AI-based recommendations save you valuable time in looking for new opportunities. Finally, its exclusive insights give you a competitive advantage in understanding and engaging your buyers.

👎 Disadvantages : The main disadvantage of LinkedIn Sales Navigator is its cost, which can be expensive for small businesses and freelancers. Moreover, while the tool is powerful, it requires a certain amount of time and effort to master all of its features and effectively integrate it into your sales process.

🔀 Top Alternatives to LinkedIn Sales Navigator : Apollo.io, ZoomInfo, Lead411


LinkedIn Sales Navigator quote
  • Professional Plan: $79.99/month
  • Team plan: $134.99/month
  • Enterprise plan: price on request
  • 30-day free trial available

Our Take

LinkedIn Sales Navigator is a must-have for B2B sales teams looking to optimize their prospecting and social selling.

Its unique combination of LinkedIn data, engagement tools, and insights makes it a powerful weapon for identifying, understanding, and contacting decision makers. If you are ready to invest time and resources into your LinkedIn strategy, Sales Navigator will provide you with a significant return on investment. We recommend the Team plan for most SMEs and the Enterprise plan for large accounts.

16. Intercom: Create conversations that convert


In the digital age, offering a personalized experience to each visitor to your site has become an imperative for any business looking to stand out.

That is precisely whatIntercom allows you to do! This all-in-one platform is revolutionizing the way you interact with your prospects and customers, by intelligently combining chatbots, real-time messaging, and marketing automation.


  • Smart chatbots to engage visitors 24/7
  • Real-time messaging for personalized support
  • Advanced segmentation and targeted messages
  • Automating workflows and assigning conversations intelligently
  • Unifying customer data for a 360° view
  • Email and in-app campaigns for nurturing and retention
  • Real-time analyses and detailed reporting
  • Extensive integrations with the main marketing and CRM tools

👍 Unique benefits : The strength of Intercom lies in its ability to humanize every digital interaction. Its AI-powered chatbots offer instant and qualified assistance, while its messaging tools allow your teams to take over seamlessly. With its fine segmentation and advanced targeting options, you can deliver the right message at the right time, boosting engagement and conversion rates. All in an automated way and on a large scale.

👎Disadvantages : The only downside to Intercom is its price, which can be high for small structures, especially when the volume of contacts increases. It is also necessary to allow a certain amount of time to get started, given the extent of the functionalities.

🔀 Top Intercom Alternatives : Drift, Freshchat, LiveChat


tarifs de intercom
  • “Starter” plan for small businesses: $79/month
  • Customized plans (Conversational Assistance, Conversational Customer Engagement, Conversational Marketing) for established businesses, with pricing adapted to specific needs.

Our Take

Intercom is the reference in digital customer engagement. Its unified platform is a powerful weapon for any company looking to build strong and lasting relationships with its audience. If your priority is to offer an exceptional customer experience at every stage of the buying journey, Intercom will be your best ally. A must, as soon as the budget allows it.

What is lead generation software?

Lead generation software is an essential tool for any company wishing to develop its customer portfolio and boost its sales. Its main role is to help you identify and attract qualified prospects, i.e. people who show a genuine interest in your products or services.

Concretely, lead generation software will automate and optimize all stages of customer acquisition:

  1. Attraction of visitors : the software helps you analyze traffic on your website and understand visitor behavior. This allows you to identify the most qualified traffic sources and optimize your marketing campaigns accordingly.
  2. Converting visitors into leads : thanks to intelligent and personalized forms, the software allows you to collect key information about your visitors (name, email, company, position...). So you can turn them into qualified contacts and start a relationship.
  3. Qualification of leads : the software helps you assess the potential and appetite of each lead according to predefined criteria (demographics, behavior, purchase history, etc.). This allows you to focus your efforts on the most promising prospects.
  4. Nurturing leads : thanks to automated marketing scenarios, the software allows you to feed and mature your leads with the right message at the right time. For example, you can send them personalized content by email to help them progress through the conversion funnel.
  5. Lead scoring : the software assigns a score to each lead based on its engagement and interactions (email openings, site visits, downloads, etc.). So you know exactly when to send a qualified lead to your sales teams.

The advantage of lead generation software is to centralize all these actions on a single platform. No more disparate tools and scattered data! You have an overview of your acquisition pipeline and can monitor your performance in real time.

Another key benefit : automating time-consuming tasks. No need to spend hours manually qualifying leads or relaunching each lead individually. The software takes care of everything, 24/7, based on the scenarios and rules that you defined beforehand. This allows your teams to focus on tasks with greater added value, such as customizing customer relationships.

This type of tool benefits all actors in the company:

  • Marketers have reliable data to launch highly targeted campaigns
  • Sales representatives receive qualified leads that are ready to buy
  • Customers benefit from a personalized experience and offers adapted to their needs

And this, regardless of the size of your structure or your sector of activity. A startup, an e-merchant, a consulting firm... Everyone can take advantage of lead generation software to get their business off the ground.

By choosing an efficient tool adapted to your challenges, you will put all the assets on your side to boost your customer acquisition and maintain your growth. The crux of the matter is no longer only in sales, but also and above all in the quality of your prospecting!

Essential features of lead generation software

Choosing the right lead generation software is crucial to optimizing your prospecting and feeding your sales pipeline.

While the various platforms on the market may have specific features, certain functionalities are essential for a powerful tool.

Discover the 5 key criteria to consider before making your choice.

1. Intuitive handling

Your lead generation software should be easy to use, even for the uninitiated. The goal is for all members of your team, from sales representatives to marketers, to be able to learn it quickly, without special technical skills. Therefore, choose a user-friendly interface, with accessible features and smooth navigation.

Some platforms even offer pre-configured templates and themes to help you get started quickly, without starting from a blank slate.

2. Integrations with your existing tools

To fully exploit your lead generation software, it must be able to integrate seamlessly into your business application ecosystem. This is essential to synchronize the data from your marketing actions, your CRM or even your e-commerce platform.

These integrations make it possible to centralize customer information in a single repository, accessible to all. Your teams will thus be able to better qualify leads and personalize their exchanges to transform more effectively.

3. Advanced reports and analyses

A good lead generation tool should provide you with detailed reports on your campaigns and prospects. Beyond monitoring performance indicators (KPIs), he must be able to analyze in depth the data collected in order to draw actionable lessons.

You will thus be able to identify the most qualified lead sources, the content that generates the most engagement or even the pages that contribute the most to conversion. What to pilot your strategy of acquisition in real time and focus your efforts where they are most profitable.

4. A CRM to qualify and convert

Ideally, your lead generation software should have an integrated CRM module. It will allow you to qualify and follow each lead individually, throughout the buying process. For example, you can plan nurturing actions by email, schedule appointments or even score prospects based on their appetite.

This relationship management must be able to be automated thanks to customizable scenarios, to deliver the right message to each lead at the right time. An advanced CRM can even use artificial intelligence to identify high-potential opportunities or recommend the best time to contact a prospect again.

5. Advanced optimization features

To go further in acquisition and conversion, your software must include advanced optimization options. For example, an exit intent detection function will allow you to re-engage visitors who are about to leave your site, with a suitable offer.

Likewise, the real-time personalization of content and routes, based on navigation data and visitor profiles, will help you deliver an ultra-relevant experience. Finally, taking into account criteria such as geolocation or weather will allow you to offer the right offer to the right prospect, in the right place and at the right time.

In summary, the ideal lead generation software should combine power and ease of use.

Its objective is to automate and optimize all stages of acquisition: from attracting visitors to converting into customers, through qualification and nurturing. By choosing a tool that natively integrates these key functionalities, you will give yourself the means to get your prospecting and your turnover off the ground.


Finding the right lead generation tool is crucial to boost your prospecting and maximize your ROI. In this article, we reviewed the best solutions on the market in 2024, detailing key features, pros, cons, and pricing for each.

Whether you are looking for a complete tool like HubSpot to orchestrate your entire acquisition journey, a chat solution like Intercom to engage your visitors in real time, or software like Leadfeeder to identify the companies that consult your site, you will inevitably find the rare pearl in this selection.

Remember that beyond the tool, it is the strategy that takes precedence. Clearly define your goals, targets, and qualification criteria. Align your marketing and sales teams around these priorities. Above all, always put customer experience and satisfaction at the heart of your approach.

With the right mix of strategy, technology and execution, you have all the cards in hand to get your lead generation off the ground and get a head start on your competitors. So get started now, test, analyze, iterate... And generate leads in spades!

For other marketing tactics, check out some of my other posts:

profil auteur de stephen MESNILDREY
CEO & Founder

🔍 My passion? Decipher, analyze and share powerful strategies, cutting-edge software and new tips that boost your business and revolutionize your sector.

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