ManyChat Review: If you're looking to automate your messages on Instagram, Messenger (and sometimes WhatsApp), ManyChat is one of the top options on the market.
It's a no-code software that's easy to use without any programming skills, making it accessible for everyone.
Chatbot Solution Review
ManyChat is used by over 2 million businesses worldwide. It's a solid tool, often considered effective for generating leads and saving time, but it can get expensive (depending on your database size) and the support is said to be inconsistent based on feedback. This solution suits different types of entrepreneurs, especially e-commerce sellers, info-product creators, and marketing agencies.
I'm giving you a balanced review based on external reviews, highlighting strengths, limitations, pricing, and recent alternatives.
Is ManyChat a reliable and efficient chatbot tool?
Overall, yes: ManyChat has a stable reputation, with an average rating of around 4.5/5 on G2 (157 verified reviews) and 4.6/5 on Capterra (72 reviews).
Here's what stands out the most:
✅ Great for marketing automation and conversion (DMs, keywords, sequences).
✅ Robust enough to run daily on active accounts.
⚠️ Mixed experience when it comes to “billing/support/UI bugs”.
ManyChat significantly improves communication and interactions with customers by centralizing exchanges and optimizing responsiveness across different channels.
Also worth noting: the open rate for messages sent via ManyChat averages 80%, making it a particularly effective tool for generating leads and boosting customer engagement.
ManyChat Features: What You Actually Use (Not Just the Marketing List)
ManyChat is designed to create scenarios through a visual editor (drag-and-drop), called a builder, which allows you to create chatbots without code using an intuitive interface, even though it's initially in English. It's important to set up the parameters correctly from the start to optimize automation and engagement.
Key "Building Blocks"
Unlimited Flows (message scenarios) and automatic actions (tags, conditions, delays).
Segmentation and custom fields (profile/behavior tracking).
Growth Tools (e.g., auto-replies to comments for each post → DM, email/phone capture).
Conversational Analytics (performance tracking by flows/sources).
Exports: Google Sheets without coding
The ManyChat visual builder, accessible via the main menu, makes it easy to create custom conversational scenarios without advanced technical skills. ManyChat also allows you to set up automatic responses to frequently asked questions, transforming how businesses manage customer interactions and making communication smoother and more responsive.
Supported Platforms (Check According to Your Plan)
ManyChat highlights automation on Instagram DM, Messenger, WhatsApp, SMS & Email, and mentions TikTok (beta) on its pricing/plans page.
The platform offers native integration with Facebook Messenger, Instagram Messenger, WhatsApp, and e-commerce platforms like Shopify.
To install ManyChat on Instagram or Facebook, you first need to create a ManyChat account and then connect the relevant Instagram or Facebook account.
– Capture leads via keywords, comments, and DMs
– Qualify (questions, tags) and then automatically follow up
– Longer setup if the funnel becomes complex
– Risk of “spaghetti flow” if not structured
Freelancers, agencies, e-com
– ✅ Great for converting from Instagram
– ⚠️ Plan before building
💬 “Simple” Support
– Instant answers to recurring questions
– Basic routing to a human based on tags/schedules
– ManyChat support is rated unevenly
– Not a complete helpdesk (tickets, SLA, KB) without additional tools
Small businesses without a helpdesk
– ✅ Good for reducing “small questions”
– ⚠️ As it grows, a real support structure is needed
🛒 Sales / Mini-Funnel
– Sequences, tags, segmentation, and offers “at the right time”
– Simple follow-ups (abandonment, interest, FAQ)
– Costs rise with the database and paid channels
– WhatsApp/SMS can add variable costs 💳 +€
Brands with an active audience
– ✅ Very profitable if you have incoming volume
– ⚠️ Monitor contact growth
📈 Performance
– Stats to see where people drop off
– Flow optimization through testing and iterations
– Debugging can be tedious on long flows
– UI considered “buggy” by some (context-dependent)
Marketers focused on testing
– ✅ Ideal if you like to test quickly
– ⚠️ Keep a simple doc of your flows
Using ManyChat as an all-in-one solution allows for automating customer relations, lead generation, and marketing campaign management. ManyChat can be used as a standalone product or integrated into a broader offering, depending on business needs. This tool suits many types of entrepreneurs, including e-commerce sellers, info-product creators, and marketing agencies.
Is ManyChat Easy to Use?
Pretty much yes… if your goal is clear.
ManyChat doesn't require technical skills or coding to be used effectively, as it's a no-code tool accessible to everyone. Many users appreciate the simplicity of ManyChat, making it easy to use even for those who have never used ManyChat before.
Many users describe the tool as intuitive for creating standard automations and getting started quickly with templates. However, once you stack: advanced segmentation + integrations + multiple channels + conditional logic, the curve increases.
👉 The real “wall” isn't the interface: it's the strategy (what message, what timing, what offer, what scenario).
Pros and Cons of ManyChat According to Users & Experts
Chatbot Solution Review
👍 Most Common Positives
✅ Effective marketing automation on social media (DM).
✅ Intuitive interface and visual builder: easy to use thanks to a user-friendly interface and a powerful builder, allowing easy creation and customization of scenarios without advanced technical skills.
✅ The integrated template library allows for quick creation of chatbots tailored to different needs.
✅ Good for customer engagement and follow-ups without being glued to the phone.
✅ Well-known ecosystem, lots of resources, and field feedback.
👎 Most Cited Drawbacks
⚠️ Customer support “variable”: some love it, others mention absence or slowness. Additionally, ManyChat's customer support is considered limited, especially during peak activity times.
⚠️ Possible irritations with billing (negative cases reported) and experience. Some users also note that ManyChat's cost can quickly increase with the size of the contact base.
⚠️ Bugs/UI reported by some users (e.g., Trustpilot). Moreover, ManyChat requires some adaptation time due to the richness of its features.
Integrating ManyChat with Other Tools: Connectors, API, Automations
Chatbot Solution Review
One of ManyChat's big strengths is its ability to easily integrate with other tools to boost automation and personalization of your marketing campaigns.
Whether you're an e-commerce seller, agency, or content creator, connecting ManyChat to your existing stack allows you to centralize your data, automate repetitive tasks, and optimize every interaction with your prospects or customers.
ManyChat Pricing: Plans, Logic, and Pitfalls to Avoid
Pricing Review
On the pricing side, ManyChat offers a Free / Pro / (higher level based on needs) structure, with Pro historically starting at $15/month (and evolving based on contact volume).
ManyChat offers a free version that allows engaging up to 1,000 contacts at no cost, including basic growth tools and unlimited creation of custom flows. This free version provides good autonomy to start, but some advanced features are reserved for paid plans.
The Pro plan starts at $15/month for 500 contacts and includes advanced features. ManyChat also offers an Elite plan that provides a personalized experience and dedicated support, with pricing tailored to the specific needs of the business.
Note: Additional fees apply for using WhatsApp, depending on the type of conversation and country. Moreover, advanced AI features are available as a paid option and are not included in the basic subscription.
The ManyChat site also highlights access to multiple channels (IG, Messenger, WhatsApp, SMS/Email) depending on the plan.
Pricing: What You Really Pay (with emojis)
ManyChat Plans (2026): Free vs Pro vs Multichannel — for whom, benefits & points to watch
Plan 💳
For Whom ✅
What You Get 🔥
Watch Out ⚠️
Quick Read 🧠
Free 🆓
Testing, small base
– Start without a budget
– Create flows and validate the concept
– Volume and function limits based on the plan
– You quickly hit a ceiling if you scale
– ✅ Perfect for POC
– ⚠️ Not ideal for a real acquisition machine
Pro 💼
Serious use
– More robust automation
– Integrations + marketing options 💳 from $15
– Price rises with the number of contacts
– Plan ahead if you run regular campaigns
– ✅ Good balance for performance
– ⚠️ Monitor base growth
– Possible additional costs with WhatsApp/SMS depending on usage
– Governance to frame: who responds, when, and on which channel
– ✅ Ideal if you juggle between channels
– ⚠️ Watch out for variable costs
Note: ManyChat's free version includes basic growth tools and unlimited custom flows, but it imposes limitations on the number of contacts and access to some advanced features. This allows testing the tool without financial commitment while discovering the differences with premium versions.
User Feedback: What We Really Read as Positive/Negative
Chatbot Solution Review
Positive (Often)
“It works” and helps convert, especially for social-oriented businesses.
Using ManyChat is simple and doesn't require technical skills, making it accessible to everyone.
ManyChat improves communication with customers by automating exchanges and centralizing interactions, which promotes engagement and loyalty.
Negative (Often)
Support rated inconsistent: from excellent to “nonexistent,” depending on the case. Some users report that ManyChat's customer support is limited, especially during peak activity times.
Bugs and UI frictions reported by some public reviews.
The cost of ManyChat can also increase rapidly with the size of the contact base, which is mentioned in several negative reviews.
Alternatives to ManyChat: Which Ones Are Worth It in 2026?
In this article, we compare different solutions and products dedicated to marketing automation, including ManyChat.
ManyChat is very focused on “social DM automation.” If your need is different, some alternatives might do better.
ManyChat vs Alternatives (with emojis)
ManyChat vs Alternatives (2026): Which Tool to Choose Based on Your Need?
Tool 🧰
Best for ✅
Pricing Point 💰
When to Avoid ⚠️
Verdict 🧠
🤖 ManyChat
– IG/Messenger: DM funnels, keywords, comments, story replies
– Marketing automations + lead capture
– Pro from 💳 $15 (based on contacts)
– If you want a complete helpdesk (tickets, SLA, knowledge base)
– If you need very advanced CRM logic “natively”
– ✅ Top for acquisition & conversion in DM
– 💡 Quick to launch, good ROI if you post often
💬 Chatfuel
– WhatsApp/IG oriented “service & sales”
– Conversational scenarios for responding and qualifying
– From 💳 $23.99/month (based on conversations)
– If you want very CRM-driven management (pipeline, data, detailed reporting)
– If your model depends mainly on low-cost message volume
– ✅ Good if WhatsApp is central to your business
– ⚠️ The bill can vary with usage
📥 respond.io
– Omnichannel inbox + WhatsApp API (team, routing, tracking)
– Support + sales when managing multiple channels
– Starter 💳 $79/month (active contacts)
– If you just want a simple “plug & play” bot
– If you don't need omnichannel or team management
– ✅ More “ops” and process than ManyChat
– 💡 Ideal when you need to structure team responses
🧠 Tidio
– Website chat + support + AI
– Capture/qualification on landing and product pages
– Free then ≈ $24.17/month
– If your focus is 100% Instagram (DM-first)
– If you want very advanced DM funnels on IG/Messenger
– ✅ Very good for converting on site (chat + support)
– ⚠️ Less relevant if your acquisition is mainly IG
Sources: Chatfuel pricing; respond.io pricing; Tidio pricing; ManyChat pricing base
ManyChat stands out as a comprehensive solution and a reference product for marketing automation on Instagram and Messenger, integrating advanced features to manage your campaigns and product flows.
Conclusion: My Opinion on ManyChat
ManyChat is reliable for marketing automation on social media, and external ratings are generally high (G2 ~4.5/5; Capterra ~4.6/5). But it's not “magical”: costs can rise with the database, and the support experience is uneven according to reviews.
If your goal is leads + conversion via DM, ManyChat remains a safe choice. If you want an omnichannel inbox oriented towards support, consider respond.io or a helpdesk tool.
In summary, ManyChat stands out as a comprehensive and effective solution for generating leads and optimizing marketing communication. This solution centralizes automation, interaction, and campaign management, simplifying businesses' digital strategy. This summary helps better understand the platform's key points and its benefits in terms of automation and marketing performance.
The ManyChat affiliate program offers a bunch of perks that make it appealing for potential affiliates:
Revenue Commission: ManyChat provides an attractive commission on sales. For every new customer you refer who upgrades to a paid plan, you can earn a commission.
Access to Marketing Resources: As an affiliate, you get access to a range of marketing resources to help you promote ManyChat. This includes banners, landing pages, email templates, and much more.
Reliable Payments: Affiliates receive their payments reliably and regularly. This ensures that your marketing efforts are rewarded promptly.
Dedicated Support: ManyChat offers dedicated support to its affiliates to help them succeed. This includes a dedicated support team, marketing advice, and access to an active affiliate community.
Joining the ManyChat affiliate program is easy.
First, you need to sign up on the ManyChat platform's website.
Once your account is created, you can apply for the affiliate program.
Once approved, you'll receive a unique affiliate link that you can share on your social media platforms, website, blog, etc.
Who is ManyChat really for?
ManyChat is a great choice if:
You already have an active audience on Instagram or Messenger.
You want to generate leads and qualify them automatically (before calls/quotes).
You want to streamline sequences (DM → email/phone → follow-up).
ManyChat is used by over 2 million businesses worldwide, including in e-commerce, which shows its popularity and reliability. It's especially suited for businesses looking to automate their digital marketing, particularly for e-commerce stores that want to recover abandoned carts, sell products, or manage marketing campaigns via chatbot.
It's less suitable if:
You're looking for a complete "customer service" tool (tickets, SLA, advanced routing).
You want to centralize 10 channels in a helpdesk-type inbox; respond.io often makes more sense.
ManyChat Customer Service
ManyChat offers customer service, which is a crucial aspect of any tech platform, and ManyChat is no exception.
The platform has a strong and responsive customer service team that works hard to resolve user issues and queries.
1. 24/7 Support
The ManyChat chatbot software knows that problems can arise at any time.
ManyChat's customer service is available 24 hours a day, 7 days a week.
You can contact them via live chat on the ManyChat website or by email.
No matter when you encounter a problem, the ManyChat support team is ready to help you.
2. Online Resources
The ManyChat chatbot software also offers a variety of online resources to help users navigate the platform.
The ManyChat online knowledge base provides detailed guides and help articles on all platform features.
ManyChat also offers regular webinars and video tutorials to help users better understand and use the platform.
ManyChat's online resources are rich and varied, offering users a wealth of information to get the most out of the platform.
3. Community Forum
The ManyChat chatbot software has an active user community that can be a great source of support.
The ManyChat community forum allows users to exchange ideas, ask questions, and share their experiences.
ManyChat employees are also active on the forum, providing official answers and useful information.
In conclusion, the ManyChat community forum is a valuable resource for getting help and advice from other experienced users.
FAQ
What Exactly is ManyChat?
What is ManyChat? ManyChat is a no-code tool for chatbots and marketing automation that lets you create chatbots without any programming skills. It's designed to create conversation scenarios (DM) on Instagram, Messenger, and depending on the plans, other channels like WhatsApp, Email, and SMS.
Is ManyChat Reliable for Business Use?
Overall, yes: ManyChat is widely used and gets high ratings on review platforms (e.g., G2 around 4.5/5). This SaaS software stands out for its flexible use, suitable for many business contexts, whether it's automating communication, managing marketing campaigns, or integrating other tools. Reliability mainly depends on the quality of your scenarios (flows) and your setup.
Does ManyChat Work with Instagram in 2026?
Yes, ManyChat is very focused on Instagram DM (automation, responses, sequences), but the exact capabilities also depend on platform rules and the permissions available in your account. ManyChat also offers native integration with Instagram Messenger and Facebook Messenger to automate communication on these platforms and effectively manage customer relationships.
Can You Generate Leads with ManyChat?
Yes. It's actually one of its strong points: automating conversations to qualify, segment, collect email/phone, and then trigger follow-ups. ManyChat also allows targeted message broadcasting across different channels (Messenger, SMS, email) and offers advanced contact segmentation to optimize lead acquisition.
Is ManyChat Difficult to Use?
For simple scenarios: it's quite accessible thanks to drag-and-drop and templates.
Using ManyChat doesn't require coding, as the platform offers an intuitive visual builder that lets you easily create and customize conversational flows.
For advanced funnels (conditions, integrations, multichannel): it becomes more technical to handle.
ManyChat also allows you to efficiently manage interactions with your customers across different channels and automate email address collection during conversations. Moreover, ManyChat can become a central product in your digital strategy, integrating as a key solution to automate and optimize your marketing processes.
Does ManyChat Replace a Customer Support Tool?
Not really. ManyChat can handle "light" support, but it's not a complete helpdesk (tickets, SLA, advanced routing). For an omnichannel support inbox, tools like respond.io are often better suited.
Does ManyChat Have a Free Plan?
Yes, ManyChat offers a Free plan to test and get started. The free version of ManyChat allows you to engage up to 1,000 contacts at no cost, while providing access to basic growth tools and unlimited custom flows. The exact limitations (contacts, features, channels) depend on the plan's rules in effect.
How Much Does ManyChat Cost?
ManyChat offers a Pro plan that historically starts around $15/month (and often increases based on the number of contacts and/or usage).
Why Can the Price Increase Quickly?
Because billing is often linked to the size of your base (contacts) and the addition of channels/volumes (e.g., WhatsApp, SMS). As a result, if your audience grows, the budget follows.
Is ManyChat Suitable for Small Businesses?
Yes, especially if:
you have an active audience on Instagram/Messenger,
you want to automate prospecting or follow-ups,
you want a system that's easy to maintain once properly set up.
ManyChat is used by many businesses, including small and medium-sized enterprises, to automate their prospecting and customer relationships.
Is ManyChat Relevant for a Marketing Agency?
Often yes: agencies use it to industrialize DM acquisition, test scripts, segment, measure, and replicate flows by vertical. Note: managing multiple accounts and maintaining flows requires a real method.
What Are the Most Reported Issues in Reviews?
According to feedback, the main issues are:
⚠️ support considered inconsistent,
⚠️ billing/experience irritants,
⚠️ bugs or UI frictions for some users
Is ManyChat Better Than Chatfuel?
It depends on your needs:
ManyChat is very strong for DM-oriented marketing automation.
Chatfuel is often mentioned for WhatsApp/IG in more "service & sales" uses. Compare mainly based on your channels and budget.
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