.svg)
Process Automation with Make: Added Value for Your Teams
One of the great strengths of Make, formerly Integromat, is its ability to automate repetitive tasks and streamline business processes. The automation platform integrates with over 1,000 applications, which allows creating connections between different software without having advanced technical skills.
In practice, this means teams can drastically reduce manual errors and save time on low-value tasks. For example, if you manage an e-commerce site: Make can be used to automatically send orders to your CRM, synchronize a stock file, and notify your employees on Slack. With Make, digitalization of processes becomes an immediate productivity lever, including for small businesses looking to optimize their resources.
Using Make in Different Sectors: Examples
Make is not limited to a single field of activity. Its flexible operation opens infinite possibilities for various professions. In human resources, a company used it to automatically send onboarding documents to new employees. In marketing, a scenario was configured to synchronize data between Google Ads and Salesforce, thus improving customer tracking and campaign quality.
Even more cases can be mentioned: automated billing, lead tracking, internal notifications, or document management. That is, Make is not just a task automation software, but a true automation platform that can be adapted according to target and specific needs. Thanks to its power, it becomes a cross-functional tool for any type of business looking to improve performance.
Make User Guide: Getting Started and Best Practices
Although it stands out for its ease of use, Make requires a certain learning curve to leverage all its features. Getting started begins with the visual interface where you build scenarios (workflows). Each scenario combines modules connected to your applications and can integrate filters, conditions, and webhooks.
Key points:
- Use the pre-designed templates offered by Make to start quickly.
- Clearly structure your scenarios to avoid infinite loops and data conflicts.
- Test each automation before putting it into production.
- Explore connection via API or webhooks for other tools not directly supported.
Thanks to these best practices, you can transform Make into a reliable business process creator, suited to both freelancers and large teams. The platform offers a free plan for training, then evolving pricing plans according to your needs. The tool's power is undeniable, but you must invest some time (and sometimes cost in training) to exploit its full potential.
Security & Privacy: Make Under the Microscope
Make, formerly Integromat, doesn't just offer automation features: the platform also takes particular care with data security and privacy.
Here's an updated view of measures in place, guarantees offered, and points to watch for small, medium, and large businesses:
Main Security Measures at Make
| 📌 Domain | 🛡️ What Make Does | 💡 Why It's Important |
|---|---|---|
| 📜 Regulatory compliance |
• GDPR compliant (EU) • SOC 2 Type II certified • ISO 27001 standard alignment |
Ensures legal, transparent processing compliant with recognized standards for data management. |
| 🔐 Data protection |
• AES-256 encryption at rest • TLS 1.2/1.3 in transit • Encrypted password storage |
Prevents unauthorized access and protects against interceptions during sensitive information transfer. |
| 👤 Access controls & governance |
• VPN access • Strong authentication (SSO, roles) • Regular audits & penetration testing |
Ensures only the right users access the right environments, reduces internal risks. |
| 📑 Privacy policy |
• Updated policy (April 2025) • Privacy by design & by default |
Reassures customers about collection, retention, and deletion of personal data. |
What Users Should Know / Potential Limitations
- There's a "Data Is Confidential" option: when enabled, Make doesn't store business data logs or allow external access to flow contents, neither for Make itself nor for employees.
- Data storage is limited by default for certain log types (execution log retention duration). For extended needs, this depends on the pricing plan.
- While Make respects high standards, some legal requirements may vary by country: international data transfers, local data protection legislation. Customers must ensure their usage is compatible with their territory's law.
Why This Security Is Added Value
- For a small business, Make's security allows delegating complicated infrastructure while maintaining confidence in data processing.
- For larger businesses or those with sensitive needs (HR, health, finance, etc.), these measures facilitate legal compliance and reduce data breach risks.
- For automated workflows involving personal information, Make allows activating appropriate protections while ensuring reasonable traceability.
Conclusion: Why Choose Make for Your Automations?
The Make automation platform stands as a reference for businesses wanting to optimize their business processes without coding. Thanks to its 1,000 connected applications, ease of use, and rich scenarios, Make reduces human errors, saves time, and brings immediate added value.
While a learning curve is necessary, the tool remains accessible even to small businesses and freelancers. Compared to other task automation tools like Zapier, Make stands out through the power of its complex scenarios, adapted pricing plans (including a free plan), and potential to digitalize entire workflows.
Clearly, Make is not just software: it's a lever for digital transformation that can be used in infinite contexts — from marketing to billing, through human resources.
FAQ
What is Make and what is it for?
Make is a task automation platform that allows creating scenarios connecting multiple applications together. That is, it helps automate business processes without coding, reducing repetitive manual tasks.
Can Make be used by everyone?
Yes, Make is designed for small businesses, freelancers, and large teams. Thanks to its free plan, everyone can test getting started before moving to more advanced offerings.
What's the difference between Make and Zapier?
The Make vs Zapier comparison shows that Zapier is simpler to start with, but Make offers even more flexibility and power in designing complex scenarios, with advanced data and API management features.
How to use Make to improve ROI?
By automating tasks like sending emails, updating a CRM file, or tracking links (link clicks), Make reduces costs and improves team added value. This directly translates to increased ROI.
What integrations are available with Make?
Make integrates with over 1,000 applications and supports integrations via API and Zapier. It can connect to marketing, billing, content management tools, or even internal systems.
Is it complicated to get started with Make?
No, but you should plan for a small adaptation time. The visual interface is intuitive and many modules and templates are provided to start quickly. Training and tutorials exist to accompany new users.
What are the hidden costs or possible limitations of Make?
Even though Make offers a free plan and adapted pricing plans, it's important to note certain limitations: monthly operations count, scenario complexity, or resource consumption can quickly influence final cost. This helps businesses better forecast their budget and avoid bad surprises.
Is Make suited for scaling a growing business?
Yes, Make can be used by both small businesses and large organizations. Thanks to its scalability and infinite possibilities, the platform allows accompanying progressive workflow digitalization. It's a solution that adapts as employee, customer, or business process numbers increase.
