Detailed Full Review of Adobe Marketo: All you need to know (2024)

One of the “old” marketing automation systems out there. Marketo was formerly called Eloqua and is part of the Adobe suite. Great in CRM lead management.

Adobe Marketo
DÉCOUVRIR Adobe Marketo


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What is Marketo?

Marketo is a robust and comprehensive marketing automation platform designed to help businesses automate and measure their marketing efforts.

Launched in 2006, Marketo has become an essential tool for B2B marketing teams thanks to its advanced automation, segmentation, and campaign measurement capabilities.

  • Marketing Campaign Automation : Automate email, social media, and other channel campaigns.
  • Advanced Segmentation and Targeting : Create detailed customer segments for more targeted campaigns.
  • Analysis and Reporting : Get detailed insights into the performance of your campaigns.
  • CRM integration and lead management : Integrate with CRMs for improved lead management and follow-up.

Marketo is ideal for large businesses and marketing agencies looking for a comprehensive solution to automate and optimize their marketing strategies.

  • Powerful Automation : Enables complete automation of campaigns across various channels.
  • Detailed segmentation : Segment your audiences for highly personalized campaigns.
  • Versatile integrations : Easily integrates with numerous CRM and analysis tools.
  • Expanded Features : Broad range of features to meet various marketing needs.

  • Complexity and Learning Curve : Can be complex to use for marketing automation newbies.
  • Cost : Relatively high pricing, especially for small businesses.
  • Dependence on Technology : Requires a good technological infrastructure for optimal use.

Founded in 2006

Headquarter in San Jose (United States)

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