CRM software

Zoho CRM : Full Review, Testing, and Presentation (2024)

Zoho CRM

Zoho CRM offers small and large businesses a comprehensive customer relationship lifecycle management solution for managing sales, marketing, customer support, service, and inventory management

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| 5

(384 Reviews)

Free Version Available

Free Trial Available

Paid Version Only






What is Zoho CRM?

Zoho CRM is an all-in-one CRM platform for optimizing your sales, marketing, and customer support.

  • Sales Optimization

With its simple and easy interface, Zoho CRM helps businesses effectively track leads, generate relevant data, and identify sales opportunities.

Its advanced features include accurate lead management, sales pipeline tracking, and sales forecasting, making it easy to prioritize leads and finalize deals.

  • Digital Marketing Tools

The Zoho CRM solution is more than just sales management.

It integrates digital marketing tools, such as email marketing, marketing automation, and customer segmentation. These features make it possible to design targeted marketing campaigns and refine communication with customers.

  • Integrated support

To ensure unparalleled UX, Zoho CRM offers integrations for customer support, such as live chat. With case management systems, ticketing systems, and customer portals, it ensures rapid problem resolution, guaranteeing customer satisfaction.

Zoho CRM stands out as one of the best CRM solutions for SMEs and VSEs thanks to its simplicity, its free version and its user-friendly interface.

A relevant choice for those starting out in customer relationship management.

Zoho CRM Users

Is Zoho CRM, while universal, the right tool for your industry or business size?

Explore the diversity of Zoho CRM users and find out if it fits your profile and needs.

User types

  • Businesses of all sizes: Zoho CRM is designed to adapt to the needs of businesses, whether small, medium, or large. Its ease of use makes it a preferred option for startups, SMEs, or SMEs in the growth phase, while its scalable features support businesses as they evolve.
  • Auto-Entrepreneurs: Self-entrepreneurs particularly appreciate its simplicity and its ability to effectively follow leads.
  • Individuals: For those who manage personal projects or side-hustles, the free plan is a popular entry point for managing contacts.
  • Sales teams: Sales professionals benefit from its lead management tools to convert and retain customers.
  • NGOs: Non-profit organizations can benefit from donor management and campaign tracking features.

Sectors of activity

  • Tech and SaaS: Technology companies take advantage of its integrations and automations to improve customer satisfaction.
  • Retail and e-commerce: Retailers use Zoho CRM to track buying behavior and manage customer interactions.
  • Consulting and services: Consultants can effectively monitor their customers and guarantee quality service.

Whether it is an auto-entrepreneur, a start-up or a more mature business, Zoho CRM offers a range of tools adapted to various needs.

Its versatility or ease of use makes it suitable for many sectors, from tech to retail, including services and NGOs.


Zoho CRM is more than just a customer relationship management and contact management tool.

Zoho Suite software

It is a comprehensive platform that adapts to the constant evolution of the business landscape to improve every sales or customer service process today.

1. Automation and Management

Learn how you can save time and increase efficiency with Zoho CRM.

Zoho software
  • Sales force automation: Eliminate manual tasks and focus on what matters most.
  • Lead Management: Precise follow-up to ensure that no opportunities are lost.

2. Customized CRM

Zoho CRM adapts to your needs for a tailor-made UX.

Zoho Suite Software
  • Canvas: Interface adapted to your specific needs.
  • Process management with Blueprint: Ensure consistency in your sales stages.

3. Omnichannel communication

Never miss a point of contact with Zoho CRM's communication tools.

  • Omnichannel: Multiplatform engagement with an ecosystem that has an optimal UX.
  • E-mail & Telephony: Centralization of communications for simplified management.
logiciels zoho crm

4. Analytics and Reporting

Zoho CRM is very useful for transforming the data we have on the computer into informed decisions.

tableau de bord logiciels zoho crm
Zoho Software Dashboard
  • Analytics: Valuable insights to assess your strategies.
  • Real-time reports: Responsiveness guaranteed for each trend.

5. Sales support

Optimize every stage of your sales process with Zoho CRM.

logiciels zoho crm
Zoho software - simple and easy interface
  • Quotations and finances: Simplified financial processes for accelerated transactions.
  • Integrations: Combination with other platforms for a seamless experience.

6. Advanced Customization

Evolve your CRM as your business grows.

logiciels zoho crm
Zoho software
  • CRM modularization: Advanced options for continuous adaptation.
  • Customer segmentation: Personalized experience for more targeted campaigns.

Zoho CRM isn't just a solution; it's a partner that grows with you, ensuring continuous optimization to meet the changing needs of your business.

7. Zoho CRM AI

Zia is an artificial intelligence at the heart of Zoho's CRM, designed to simplify and improve your sales processes.

site internet des logiciels zoho crm
Zoho software and its artificial intelligence

Here's what you need to know about this easy to use AI:

Sales optimization

  • Anticipate sales with Zia's predictions and target the best opportunities.
  • Track sales trends and identify anomalies.

Boost your productivity

  • Receive product/service recommendations to better target your customers.
  • Take advantage of automation suggestions to avoid mistakes and repetitions.

Improve communication

  • Analyze the intent behind each email
  • Find the best time to contact your prospects with Zia's advice.

Integrating Zia into Zoho CRM transforms the way you work by making daily tasks more intuitive and productive.

Do not hesitate to integrate this AI technology to propel your CRM management to a higher level.

Zoho CRM integrations

Zoho CRM offers a variety of integrations to improve and personalize your user experience.

logiciels zoho crm
Zoho software
  • Office suites: Google Workspace, PandaDoc, Microsoft 365
  • Telephony: RingCentral, Twilio, Knowlarity
  • Messaging: SMS Magic, Burst SMS, Klenty
  • Events and meetings: GoToWebinar, Zoom, Eventbrite
  • Finance: Quickbooks, Zoho Books, Zoho Expense
  • Quotation Management: Proposify, QuoteWerks, iQuotExpress
  • Electronic signature: DocuSign, Adobe Sign, Zoho Sign
  • Marketing automation: Google Ads, MailChimp, ActiveCampaign
  • Storage: Dropbox, Box, Google Drive
  • Collaboration: Slack, Zoho Projects, Zoho Cliq
  • Productivity: Kanban Board, Email Parser, Front
  • Lead Management: Idle Deal Alert, Lead Queue, GetResponse
  • Connectivity: PieSync, Zapier
  • Surveys: SurveyMonkey, Zoho Survey
  • Live Chat: Zoho SalesIQ, Chatbot for sales team

With these integrations, Zoho CRM ensures that it meets all the CRM needs and requirements of modern businesses.

Zoho CRM Security and Privacy

Protect your business data with Zoho CRM's robust security features.

logiciels zoho crm
Zoho software review
  • security : Zoho CRM strives to ensure that your organization's security is always at the forefront, providing a balance between customer data protection and flexibility for employees.
  • Roles, profiles and teams : Assign specific roles, set clear permissions, and strictly control access to information.
  • Data security and compliance : Integrated tools protect against unauthorized access, ensuring the security of your information and that of your customers.
  • RGPD : Zoho CRM guarantees compliant management of personal data, complying with all GDPR guidelines.
  • HIPAA : Electronic health information is processed and maintained in full compliance with HIPAA, ensuring optimal security.

With Zoho CRM, you not only get a powerful CRM tool, but also a platform that values and protects your data.

Customer Support

Explore critical support resources to get the most out of Zoho CRM for businesses of all sizes.

logiciels zoho crm
Zoho software review

Knowledge & Documentation

  • Documentation: Learn more about key features, such as easy-to-use modularization and automation.
  • Knowledge base: Find answers to common questions and resolve common issues quickly.
  • Developer space: Integrate Zoho CRM with other applications using API guides.

Visual learning

logiciels zoho crm
Zoho software review
  • Videos & Tutorials: Watch detailed guides for each Zoho CRM software feature.
  • Webinars: Learn from the basics to advanced features.

Additional resources

Zoho software review
  • xTelephonie: Integrate your PBX systems for efficient call data synchronization.
  • eBooks: Learn more with free resources.
  • Events: Engage directly with the Zoho CRM team at their global events.

Community & Support

Zoho software review
  • CRM advice: Get tips to optimize your use.
  • User community: Engage in meaningful discussions and stay up to date with the latest updates.
  • Self-service portal: For any support needs or questions, we are at your disposal.

Get the most out of CRM software by taking advantage of these resources and staying connected to the community.


Learn about the different Zoho CRM software pricing plans and choose the one that best fits your business needs.

Tarifs de Zoho CRM
Zoho CRM pricing


Everything from the FREE plan +

  • Rating rules
  • Workflows
  • Multiple pipelines
  • Sending mass emails
  • Custom dashboards
  • Canvas (1 view/organization)


Everything from the STANDARD + plan

  • SalesSignals
  • Blueprint
  • Web-to-case forms (repeated, remove one of them)
  • Validation rules
  • Inventory Management
  • Canvas (3 views/organization)


Everything from the PROFESSIONAL plan +

  • AI
  • Command center
  • Multi-user portals
  • Advanced modularity
  • Mobile SDK and MDM
  • Canvas (5 views/module)


Everything from the BUSINESS plan +

  • Advanced business intelligence, integrated with Zoho Analytics
  • Advanced feature limitations
  • 30-day trial
  • Canvas (25 views/module)

Investing in Zoho CRM software means choosing a modular platform adapted to all needs, guaranteeing efficiency and adaptability.

Alternatives to Zoho CRM

Are you looking for different CRM software options to manage your customer interactions? Here is a review of the most popular CRMs on the market to make your choice easier.

1. PipeDrive

PipeDrive software review

The ideal ally for CRM management focused on sales.

All features

  • Visual pipeline management
  • Sales automation
  • Precise email tracking
  • Integrated calls
  • Activity analyses and reports

READ MORE - Detailed PipeDrive Review and Test


  • Essential: $12.50/user/month
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month
  • Enterprise: $99/user/month (min. 10 users)

The PipeDrive software, thanks to its intuitive interface, seems to be a solid competitor for Zoho CRM, especially for those who prioritize automation.


2. HubSpot CRM

HubSpot software review

Equip yourself with the optimal tools to maximize your conversions.

All features

  • Attribution and monitoring of opportunities
  • Application with smooth management of workflows and activities
  • Email marketing tools and site info
  • Extensive compatibility with other tools

READ MORE - HubSpot CRM Review and Detailed Test


  • Free trial: For an unlimited number of users.
  • Paid extensions: Additional packs starting at $50/month.

The HubSpot CRM software, with its ability to start for free, is a tempting alternative for those just starting out, while being different from Zoho CRM.


3. Sales CRM

Monday software review

A CRM experience that focuses on the fluidity of tasks and collaboration.

All features

  • Task management via the Kanban model
  • Integration of forms on site
  • Automatic database
  • Communication and file sharing

READ MORE - Detailed Monday Sales CRM Review and Test


  • Basic plan: $24/month
  • Standard plan: $30/month
  • Pro plan: $48/month
  • Business plan: Contact for pricing stands out for its versatility, especially in task management, activities, and communication, positioning this platform as a distinct alternative to Zoho CRM.


In conclusion, although Zoho CRM software is a powerful tool, these alternatives to other software each offer a unique approach to customer relationship management. Choosing the one that best aligns with the specific needs and goals of your business is critical.


What is a CRM (Customer Relationship Management)?

A CRM is a software platform for collecting and sharing customer data (example: email or social networks) with your staff and internal teams.

CRM software promotes the creation of opportunities to increase sales and build long-term customer loyalty.

By using a system like Zoho CRM, your business can streamline these processes for greater efficiency.

Who is Zoho CRM best suited for?

Small to large businesses: Thanks to Zoho CRM's various plans, you can choose the one that best fits your needs.

The software is especially useful for small, growing businesses.

Does Zoho have a desktop app?

Yes: Zoho CRM offers a desktop application for all of its products, allowing you to access your files, activities, projects, contacts, and data from your computer.

Because the Zoho CRM software is cloud-based, you can access your account through the Zoho desktop app or the Zoho mobile app, as long as you have an internet connection.

Zoho CRM or Basecamp: which software should you choose?

The set offered by Zoho CRM is oriented towards customer management, detailed analysis and a turnkey user experience.

On the other hand, Basecamp is designed primarily for project management.

In terms of prices and functions, Zoho CRM offers a varied palette adapted to different categories of activities.

If in-depth analysis of customer interactions is critical to your business, Zoho CRM is likely to be the ideal choice. On the other hand, for efficient online project management, Basecamp might be preferable.

How does Zoho CRM promote remote teamwork?

Zoho CRM optimizes teamwork, especially for distributed teams.

With functions dedicated to online collaboration, it facilitates the movement of information, offers a concise summary of activities and integrates powerful analysis tools.

The objective is to facilitate exchanges between members of the same team, regardless of where they are. In addition, the platform offers solid technical support to meet all specific needs.

How do Zoho CRM and Basecamp differ in terms of functionality?

Zoho CRM and Basecamp are two tools that offer a distinct set of functions. While Zoho CRM is primarily focused on customer relationship management, Basecamp is dedicated to project management. The Zoho CRM ecosystem is designed to provide an optimal user experience with features dedicated to analytics, collaboration, and online management. Basecamp's strengths, on the other hand, are based on task management, team communication, and project planning. Before making your choice, it is recommended that you draw up a list of your needs to decide which software best meets your expectations.

In what specific countries is Zoho CRM available?

Zoho CRM has a global presence and is available in numerous countries.

These include: South Africa, Sri Lanka, Saudi Arabia, Saudi Arabia, Saudi Arabia, Nigeria, Nigeria, Norway, New Zealand, Poland, Netherlands, United Kingdom, South Africa, Poland, Portugal, Qatar, Portugal, Qatar, Saudi Arabia, Portugal, Qatar, Saudi Arabia, Portugal, Qatar, Saudi Arabia, Portugal, Qatar, Saudi Arabia, Portugal, Qatar R.A.S., Qatar R.A.S., Saudi Arabia, and Hong Kong.

This list is not exhaustive, as the platform continues to expand its footprint across the world. It's always a good idea to check the official Zoho CRM website for updated information on their availability by country.

Final Verdict

Zoho CRM is a preferred choice for startup activities and small businesses, thanks to its ease of use and the streamlining of the tools that we have globally.

Its flexibility results in a range of varied plans, allowing the tool to adapt to the growth of your business.

Even if you don't use all of its advanced features today, Zoho is ready to meet your future needs.

In short, for optimal customer relationship management, Zoho CRM is a smart and risk-free investment with its free trial.

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