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Brevo Features: A complete marketing suite to grow your business
1. Simplified email creation
The Brevo editor makes email marketing design accessible to everyone. You have a wide range of templates adapted to different screens, allowing you to quickly launch your campaigns.
The function of comparative test allows you to optimize your emails by comparing two versions. Thanks to the tools of advanced targeting, you can segment your audience according to specific criteria, thus ensuring the relevance of your messages.
- Measure the effectiveness of your shipments with detailed reports
- Visualize user engagement through heatmaps
2. Intelligent marketing automation
Brevo's visual builder allows you to create automated customer journeys effortlessly. Set up triggers based on user behavior to send the right message at the right time.
The system of lead scoring helps you identify your most promising prospects by awarding points based on their actions. This feature integrates perfectly with your contact management, thus optimizing your sales process.
- Create complex automation scenarios in a few clicks
- Personalize each stage of the customer journey
- Analyze the performance of your automations in real time
- Optimize your campaigns thanks to the insights generated
3. Integrated contact management
Brevo's centralized database gives you a comprehensive view of all of your customer interactions. You can easily review the history of each contact and customize the steps in your sales process.
Les customizable dashboards give you a clear overview of the performance of your sales team. Track conversion rates, sales cycle times, and revenue generated at a glance.
Brevo also allows you to automatically assign tasks based on previous interactions, thus ensuring effective follow-up of each prospect.
4. SMS campaigns
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Engage your customers via their mobile thanks to Brevo's SMS campaigns. This feature allows you to create and schedule personalized messages, integrating dynamic information such as first name or purchase history.
THEintegration with automation workflows allows you to effectively combine your email and SMS campaigns. Measure the impact of your mailings with detailed reports including click and conversion rates.
- Create specific audience segments for your SMS campaigns
- Use predefined templates to save time
- Easily comply with current regulations
5. Live chat for immediate support
Brevo's customizable chat widget improves the experience of your visitors on your website. Set up automatic responses for frequently asked questions and forward complex requests to a human agent.
Conversation history is automatically recorded in your CRM, allowing you to effectively track interactions and personalize future communications.
- Customize the appearance of the widget to match your graphic style
- Define routing rules to direct conversations to the right agents
6. Optimized landing pages and forms
Create effective landing pages without technical skills thanks to the Brevo editor. Easily integrate lead capture forms and optimize your conversion rates through comparative tests.
Linking your pages directly to email and SMS campaigns allows you to automate the follow-up of your new contacts.
- Choose from a variety of professional templates
- Customize every element on your page to maximize conversions
7. Social ad management
Manage your Facebook and Instagram advertising campaigns directly from Brevo.
Create and monitor your ads without leaving the platform, taking advantage of perfect synchronization with your contact lists.
Les detailed reports allow you to analyze the performance of your campaigns, including the click rate, the cost per acquisition and the conversions generated.
- Target your audience precisely using your Brevo segments
- Build similar audiences to extend your reach
8. Effective retargeting
Brevo's retargeting allows you to re-engage your visitors in a targeted manner. Create audience segments based on browsing behavior and use them in your advertising campaigns for accurate targeting.
This approach makes it possible to significantly improve your conversion rates by presenting relevant offers to users who have already shown interest in your products or services.
- Define custom retargeting scenarios
- Synchronize your browsing data with your email and SMS campaigns
9. In-depth analysis in real time
Les custom dashboards from Brevo give you an overview of your marketing performance in real time. You can track your essential KPIs and analyze the performance of your email, SMS and advertising campaigns at a glance.
- Visualize the evolution of your key metrics with interactive charts
- Compare the performance between different campaigns on your sales pipeline
- Quickly identify trends and opportunities for improvement
- Export detailed reports for in-depth review
These valuable insights help you make informed decisions to optimize your marketing strategies. With real-time analytics, you can adjust your campaigns on the fly and maximize your return on investment.
10. Integrations
Brevo integrates easily with many popular e-commerce platforms and content management systems (CMS). The open API allows you to create custom connections with your internal systems or third-party tools.
This flexibility allows you to adapt Brevo to your specific needs and integrate it perfectly into your existing technological ecosystem.
- Synchronize your customer data between different platforms
- Automate complex tasks with custom integrations
- Enjoy a unified view of your marketing and sales activities
By combining all these functionalities, Brevo offers you a complete marketing solution to develop your business and improve your customer relationship through multiple communication channels.
Brevo Customer Service
Brevo is committed to providing quality support to its users, allowing them to fully exploit the potential of the platform. Here is an overview of the main aspects of their customer service:
Multilingual support and direct assistance
The Brevo support team is efficient and available in multiple languages including French, English, and Spanish. Users can benefit from email support for more complex questions, with varying response times depending on the nature of the request.
- Live chat available during office hours
- Priority support for premium plan users
- Technical support and advice for using the platform
Self-help resources
Brevo provides a knowledgebase comprehensive to help users resolve issues quickly:
- Detailed documentation and help articles on the website
- Tutorials and guides to navigate through the features
- FAQ covering common questions
- Webinars and online training regular
- User community to exchange tips and best practices
These resources allow users to find answers to their questions independently and to deepen their mastery of the platform.
Community engagement and continuing education
Brevo encourages interaction between its users at through an active online community. This approach promotes the sharing of experiences and collective learning.
The interactive webinars organized regularly offer users the opportunity to ask questions in real time and to deepen specific aspects of the platform. These sessions, combined with discussion forums, create a dynamic and collaborative learning environment.
In conclusion, Brevo's customer service is distinguished by its diversity and accessibility, offering support tailored to each user, from the novice to the experienced professional.
Brevo Security and Privacy
Data protection
Brevo attaches paramount importance to the security of its users' data. The platform is fully compliant with General Data Protection Regulation (GDPR) of the European Union, thus ensuring responsible and transparent processing of personal information.
Data encryption is at the heart of Brevo's security system. All information is protected in transit and at rest thanks to advanced encryption protocols such as SSL/TLS.
- Data centers ISO 27001 certified for optimal physical and logical security
- Two-factor authentication (2FA) available for all accounts
- Granular access management with various permission levels
- Strict customer data non-disclosure policy
Audits and monitoring
Brevo is constantly vigilant to maintain an optimal level of safety. Of regular security audits are conducted by independent third parties to identify and correct any potential vulnerabilities.
The platform is equipped with systems of real-time intrusion detection and surveillance. These tools make it possible to quickly identify and counter any suspicious activity, thus ensuring the continuous protection of user data.
- Regular penetration tests to assess the robustness of the system
- Constantly updating security protocols
- Disaster recovery plan to ensure service continuity
Commitment to confidentiality
Brevo is strongly committed to maintaining the confidentiality of its customers' data. La privacy policy of the company is clear and transparent: no data is sold or shared with third parties without explicit consent.
Users benefit fromconsent management tools integrated into the platform. These functionalities make it easy to manage the communication preferences of contacts and to scrupulously respect their right to be forgotten.
- Intuitive interface for managing consents
- Simplified process for exercising the right to be forgotten
- Regular updates of privacy policies in line with regulatory changes
With this robust set of measures, Brevo provides its users with a safe environment that meets the highest industry standards, while constantly striving to improve its security and privacy practices.
FAQs
Is the free version of Brevo better than Mailchimp for sending an email?
Mailchimp is generally more efficient than Brevo but requires more advanced expertise to handle.
Is Brevo GDPR compliant?
If you're sending an email within the EU, you'll be happy to know that Brevo's marketing solution is fully GDPR compliant.
Conclusion and final opinion on Brevo
After an in-depth analysis of the functionalities, security and prices of Brevo (ex-Sendinblue), it is obvious that this platform is a complete and efficient digital marketing solution.
Brevo stands out for its ability to offer full suite of marketing tools at a competitive price. This characteristic makes it a particularly attractive option for SMEs and start-ups looking for an all-in-one solution.
The platform shines with its user-centered approach and its constant evolution. It adapts to the changing needs of digital marketing, offering a solid solution in an increasingly competitive market.
However, very large businesses or those with extremely specific needs might find some limitations in advanced customization options.
In short, Brevo represents a wise choice for the majority of businesses looking to optimize their digital marketing strategy. Its comprehensive platform, its continuous innovation and its user-friendly approach make it a recommended and efficient solution.
