Alternatives to Mailchimp: Comparison of the Best Emailing Software

What is Mailchimp?

Mailchimp, founded in 2001, has established itself as a platform for digital marketing unavoidable. Initially designed for email marketing, it has evolved to become a complete marketing solution, particularly appreciated by small and medium-sized businesses.

Acquired by Intuit in 2021, Mailchimp continues to innovate. In 2024, it offers advanced tools such as the Customer Journey Builder, allowing personalized customer journeys to be created visually. The platform also integrates e-commerce functionalities, such as managing online stores and booking appointments.

One of Mailchimp's major strengths is its versatility. With over 500 integrations available, it easily connects to popular tools like:

• Shopify for e-commerce
• WordPress for content management
• Google Analytics for performance monitoring
• Zapier for automating tasks

Mailchimp offers flexible pricing, adapted to different budgets:

• A free version limited to 500 contacts and 1,000 emails per month
• Paid plans that are scalable as needed
• A Premium plan starting at $350/month for large businesses

With over 13 million active users in 2024, Mailchimp has established itself as a digital marketing leader. Its ease of use and comprehensive range of features make it a preferred choice for businesses looking to optimize their marketing strategies online.

Should you stay with Mailchimp? Objective 2025 analysis

Despite its growing limitations, Mailchimp still has some advantages. Here's when it's still relevant and when it's absolutely necessary to change.

✅ When Mailchimp Is Still a Good Choice

Outstanding Reporting: The Ace of Analytics

‍Mailchimp offers most detailed statistics from the market with:

• Visual click heatmaps
• Precise geolocation of openings
• Native Google Analytics integration
• ROI tracking by campaign
• Predictive engagement reports

Ideal for : Marketing managers who make decisions based on data.

Creation Interface: Outstanding Simplicity

• The most intuitive drag & drop editor on the market
• Identical rendering on all email clients
• Automatic responsive templates
• Free stock image library
• Real-time multi-device preview

Perfect for : Teams without designers, need to create quickly.

Very Small Lists: The Generous Free Plan

• 500 contacts maximum (reduced from 2000 to 2023)
• 1000 emails/month (vs 10,000 previously)
• All basic features included

Keep it interesting if : Your list will never exceed 400 contacts and you send <800 emails/month.

❌ When to flee Mailchimp

Price structure that has become prohibitive

Verdict: Beyond 2000 contacts, Mailchimp becomes 2x more expensive than the competition.

Limited Automation: Technological Delay

• Advanced behavioral triggers
• Automatic lead scoring
• Complex multi-condition courses
• A/B testing on automations
• Extensive CRM integrations

Impact : You leave 30-50% conversions on the table.

Customer Support in Berne

• Premium support only in English
• 24-48h response time (vs 2-4 h competitors)
• Live chat for big accounts only
• Incomplete French documentation

🎯 Quick Decision Guide

✅ Stick with Mailchimp if

• Your list ≤ 400 contacts AND budget 0€
• You analyze your campaigns in depth on a daily basis
• Your team has no technical skills
• You create 10+ newsletters/month with varied designs

🚨 Migrate Urgently if

• Your email budget >50€/month
• You want to automate your sales
• You need an integrated CRM
• Responsive support is critical for you
• You are primarily targeting the French market

💼 Use case: Who stays, who leaves?

Mailchimp is still great for micro-businesses obsessed with analytics, but becomes obsolete as soon as you want to do serious marketing automation Or that we exceed 1000 contacts.

• ‍“I'm staying” profile :Marie, lifestyle blogger, 350 newsletter subscribers, 2 mails/month, loves to analyze her opening stats by region.‍
• “Je Migre” profile :Thomas, e-merchant, 3000 contacts, wants to automate welcome email + abandoned cart reminder + post-purchase sequence. Budget 40€/month max.

Conclusion

There's no shortage of tools to organize and streamline your team's email marketing efforts. Before choosing one solution over another, do your homework. Look at your business problems, think about what worked and what didn't work in the past, and make choices accordingly.

The email marketing software that's right for you, whether it's one of these Mailchimp alternatives or not, will be both easy to implement and easy to use. Choose the features that best fit your business model and long-term marketing goals.

FAQ

What is the best emailing software in French?

Brevo is often cited as the best French alternative to Mailchimp, thanks to its free plan (9,000 emails/month), its intuitive interface, and its support in French (MondeduMail).

Is Mailchimp available in French?

No, Mailchimp's interface and support are only in English, although you can create emails in French (Brevo).

What alternatives does a free plan offer?

Brevo (300 emails/day), Mailjet (6,000 emails/month), and HubSpot (2,000 emails/month) offer generous free plans (Appvizer).

What tool should you choose for e-commerce?

ActiveCampaign and GetResponse are ideal thanks to their e-commerce integrations (Shopify, WooCommerce) and their abandoned cart automations (Leptidigital).

How can I improve the deliverability of my emails?

Choose tools like Sarbacane or ActiveTrail, which use European servers and offer analysis tools to optimize opening rates (SalesDorado).