Detailed Full Review of Instapage: All you need to know (2024)

A ready-to-go landing page builder that will help you increase conversion and generate more leadvertising when creating new landing pages.

Try 14 days for free


| 5

Free Version Available

Free Trial Available

Paid Version Only

Starting from




What is Instapage?

Instapage is a landing page creation software founded by Tyson Quick hosted in the cloud that includes everything you need to get started.

Before moving on to the important section that covers exactly what the Instapage solution can do, how these features work together, and whether or not Instapage is easy to use, here's a quick overview of why you might choose this landing page builder:

  • Customizable template library - with over 80 high-quality templates, you'll never have to start from scratch or look for inspiration for your next landing page again.
  • Intuitive landing page editor - whether you want to start with a blank canvas or edit one of the many templates, Instapage's drag-and-drop page creation interface is powerful but easy to use.
  • Useful selection of widgets - in addition to forms, you can easily add other elements to your landing pages, including videos, images, and buttons.
  • Monitoring and reporting - thanks to integrated analysis, heatmaps, and A/B testing tools, you can quickly see what works and what doesn't, then optimize your landing pages for better results.
  • Integration options - Instapage can connect to many types of services, such as email marketing platforms, WordPress, and more, through Zapier.

We'll get to the details of Instapage pricing later in this review, but if this seems like the tool for you, there's a 14-day free trial available.


Instapage is a powerful online software: it offers a number of more incredible features that you can use to increase your productivity and the effectiveness of your landing pages on the web.

1. Easy Visual Collaboration

Easy Visual Collaboration
Instapage review
Team Members Responses
Instapage review

Discover team collaboration made easy with Instapage.

  • Interactive commentary mode: Allows team members to leave feedback directly on the design.
  • Follow up on changes: Responding to feedback and resolving issues makes it easy to track progress.

Instapage transforms collaboration into a smooth and integrated process, promoting efficiency and communication within teams.

2. Instablocks for Efficiency

Instablocks For A Header Or CTA Section
Instapage review

Save time with Instapage Instablocks.

  • Templates for specific sections: For example, CTA headers or sections to speed up development.
  • Reusing custom sections: The ability to save and reuse your own sections optimizes the process even more.

Instablocks offer a modular and effective approach to creating landing pages, perfect for frequent users.

3. Google AMP support

Build Validated AMP Pages
Instapage review

Optimize your mobile landing pages with Instapage's Google AMP support.

  • Fast mobile charging: AMP pages load quickly, improving the user experience.
  • Uncompromising design: Despite some limitations, you can create engaging AMP pages.

Instapage allows an efficient integration of AMP, although with certain constraints, thus offering an optimized mobile experience.

4. AdWords integration

Easy AdWords Integration To Track ROI
Instapage review

Effectively measure ROI with the integration of AdWords in Instapage.

  • Easy connection: Direct connection of your landing pages to Google AdWords.
  • Performance monitoring: Visualization of campaign costs and performance in the Instapage dashboard.

This feature makes it easy to track ad performance, which is essential for results-oriented marketing campaigns.

5. Advanced Attribution Data Options

Instapage extends tracking beyond AdWords for comprehensive analysis.

  • Custom metadata: Track detailed information like the reference source or the IP address.
  • In-depth attribution monitoring: Enables a more accurate analysis of the origin of traffic.

These additional options enrich audience understanding and campaign effectiveness.

6. Integrated heatmaps

Built In Heatmap To Find Hotspots
Instapage review

Analyze user engagement with Instapage's built-in heatmaps.

  • Tracking user interactions: Identify areas of strong interaction on your pages.
  • Direct visualization: No need for external tools, everything is accessible from Instapage.

This integration offers a valuable analysis of user engagement, which is crucial for optimizing conversions.

7. Landing Page Templates

Take advantage of a vast library of templates to create high-impact campaigns.

  • Wide range of models: Over 120 models available for various uses.
  • Easy customization: Editing and adding features using the editor.

The variety and quality of Instapage templates make it possible to quickly start any landing page project.

8. Various integrations

Instapage review

Instapage offers a multitude of integrations for complete marketing management.

  • CRM compatibility: Integrations with tools like Zoho, ActiveCampaign, and Salesforce.
  • Simplified customer management: Easy monitoring of customer interactions and personalization of offers.

Instapage's integration ecosystem makes it easy to manage and optimize marketing campaigns.

9. Instapage WordPress plugin

Connect Your Domain
Instapage review

Easily connect Instapage to your WordPress site, despite a few extra steps.

  • Specific domain connection: Requires the creation of a subdomain and may take some time to activate.
  • Restrictions and complexity: Only works with certain permalink structures and can be complex to set up.

While the plugin offers useful integration between WordPress and Instapage, the configuration process could be simplified and more flexible.

10. AI Content Generator

Instapage review

Instapage recently introduced its AI content generator (Artificial Intelligence). This advance marks a turning point in the personalization and optimization of landing pages, exploiting the potential of artificial intelligence.

  • Automated Content Creation: Uses AI to generate landing page content, reducing design time and effort.
  • Advanced Customization: Adapts the content of the page according to the visitors, offering a more relevant and personalized experience.
  • Tests and Optimization: AI analyzes the performance of different content versions and suggests optimizations to maximize conversion.

This feature allows users to create more personalized and effective pages, using the power of artificial intelligence to optimize content and conversion.


Instapage offers a range of prices that adapt to different types of users as follows:

Instapage review

The business plan calls for 30,000 unique visitors per month, 30 published landing pages, five workspaces, and five team members.

This plan is available at an effective rate of $149 per month if you pay annually, but the price is $199 if you choose to pay monthly.

The cost of upgrading to the Instapage business plan depends on what features you need.

You'll need to upgrade to Enterprise if you want to benefit from 1:1 personalization of on-page ads, editable global blocks, audit logs, and attribution of ad spend conversions.

Instapage can be tested free of charge for 2 weeks, but as mentioned above, you need to enter your credit card details and you will be charged if your landing pages are viewed by more than 2,500 visitors.

Customer Support

Instapage, known for its sophisticated platform for creating landing pages, places great importance on customer support, aimed at guaranteeing the satisfaction and efficiency of its users.

Instapage review
  • Multichannel support: Instapage offers a variety of support, including live chat, email, and sometimes phone support. This multi-channel approach makes it possible to meet the varied needs of its users.
  • Full Knowledge Base: The platform offers a wide range of online resources, such as detailed guides, tutorials, and an FAQ. These tools are designed to help users solve problems quickly and effectively on their own.
  • Educational Webinars and Tutorials: Instapage regularly organizes webinars and offers tutorials to educate its users on the optimal use of its features. These educational sessions help users get the most out of the platform.

Instapage customer support is responsive and well equipped to help its users at all levels, whether through autonomous solutions via its knowledge base, or direct support via chat or email.

Compared to other solutions on the market, Instapage stands out for its comprehensive customer support and its desire to actively support its users in their journey.

Alternatives to Instapage

1. Systeme IO is an integrated marketing platform, offering tools for creating landing pages, marketing automation, and sales management.


  • Easy creation of landing pages: Intuitive editor to design effective pages and increase your conversion rates
  • Marketing automation: Campaign management and audience segmentation.
  • Integrated sales tools: Management of sales funnels and products.


  • Free offer available: Ideal to start at no cost.
  • Paid plans: Staggered according to features and subscriber volume.
SEE MORE: Start your free Systeme IO trial is a complete alternative to Instapage, especially for those looking for an all-in-one solution for managing their entire online marketing strategy.

2. Unbounce

Unbounce is a major player in the world of landing page builders, acclaimed by more than 1,500 brands worldwide. It is distinguished by its ease of use and its ability to optimize the conversion of prospects into leads and sales.


  • Intuitive drag-and-drop editor: Simplifies the creation of pages for your marketing strategy
  • Over 125 responsive templates: Wide choice of models adapted to mobile phones.
  • Dynamic keyword insertion: Optimization for SEM campaigns.
  • Integrations with marketing tools: Compatibility with platforms like Zapier, Salesforce, and WordPress.


  • 14-day free trial: Allows you to test the product.
  • Essential Plan: Recommended for beginners.
  • Special discount: 20% off the first three months.
SEE MORE: Start your 14-day Unbounce free trial

Compared to Instapage, Unbounce offers great ease of use with innovative features such as dynamic keyword insertion, making it ideal for users looking for simplicity and efficiency.

3. GetResponse

GetResponse is an all-in-one marketing platform, allowing you to create landing pages while integrating email marketing and automation features.


  • Integrated editor: Ease of personalization.
  • Powerful sales functions: Effective sales funnels to improve conversion rates in your marketing strategy
  • Mobile templates: Over 5,000 Shutterstock images available.
  • Advanced lead management: Creation and analysis of lead lists.
  • High-performance tests and analyses: Optimization of pages for better conversion.


  • Free plan recently introduced.
  • BASIC plan: Starting at over $12 per month.
  • Enterprise plan: Up to over $81 per month for a minimum of 1000 contacts.
SEE MORE: Start your GetResponse Free Trial

GetResponse, with its all-in-one approach, is a versatile alternative to Instapage, especially suited to those looking to combine landing page creation with email marketing.

In short, each tool offers unique benefits. Unbounce excels at creating intuitive landing pages, GetResponse stands out for its all-in-one approach, and offers a comprehensive solution for entrepreneurs and small businesses. Instapage remains a solid choice for those looking for advanced landing page creation and conversion optimization features.


Why not just use a WordPress page builder?

Ok, reading the list of features above, you may be asking yourself the following question:

Why use Instapage rather than a conversion-focused WordPress landing page plugin like Thrive Architect?

I understand you - it's really a relevant question.

Not to mention the fact that some of you may not be using the most popular content management system in the world (WordPress!) , Instapage still has a few advantages over a page builder.

  • First, it is entirely dedicated to landing pages. Many WordPress page builders include some landing page templates, but that's not their only purpose. Instapage has over 200 templates, and all widgets are geared towards landing pages.
  • Second, Instapage is Much more focused on analysis and optimization. You get A/B testing, heatmaps, analytics, the easy inclusion of Google Tag Manager, and more. Most page builders don't offer any of these features.
  • If you're a fan of analytics, you might like these additional options (even if they will cost you more).
  • Third, you can manage landing pages for multiple websites from a single Instapage account, which is useful if you manage multiple sites.
  • Finally, Instapage may take care of hosting both your landing pages and any digital assets (like lead magnets) that you want to deliver While you can do that with WordPress, it's certainly not as easy.

Is Instapage good for beginners?

You don't need to have development or design expertise, as Instapage's capabilities make developing powerful landing pages a breeze, no matter what product you're trying to promote. You can use visitor data to improve the design of your landing pages using features such as the heatmap, analysis tools, and split testing.

Is Instapage ideal for small businesses?

Instapage focuses on small businesses and people just starting out in the market, with the aim of showing them how easy it is to create high-quality landing pages. Instapage has everything to offer, whether you want to optimize your page for search engines, test pages with A/B split testing tools, or collect user data using opt-in forms.

Final Verdict

As you can see, Instapage is a powerful tool for building and publishing landing pages.

Thanks to the starter templates and the advanced page builder, you should have no problem creating the type of landing pages that are right for your project.

The WordPress integration has been well implemented, so if you want to publish landing pages on your WordPress website, it's very easy with Instapage and its free plugin. However, as we saw earlier, it's just as easy to publish landing pages on your own domains if you don't want to publish them on your WordPress website. To keep things simple, Instapage takes care of all the hosting for you.

The ability to provide downloads and collect leads via your landing pages, as well as integrating your pages with numerous third-party services, makes Instapage suitable for many types of projects. However, the slightly limited options for selling products directly via your landing pages may put off some readers.

Despite all of its great features, the main sticking point will be whether or not you can justify spending $149 per month or more on a landing page creator. If that's the case, Instapage is easy to recommend.

However, if you're already using WordPress, or if you're ready to get started, you can access the powerful Divi theme, with its impressive page builder, a huge library of ever-growing templates, and split testing functions, for only $89. Yes, you will have to pay for web hosting to put your site online, but there are impressive cheap web hosts.

Divi and other WordPress page creators may not have everything you have access to with Instapage. But if you just want to publish a few landing pages to increase the number of subscribers on your blog or start promoting your side business, it may be more financially wise to start with a WordPress-based configuration. Then, if your project takes off, consider switching to Instapage.

However, if you feel you're ready for one of the best landing page creators, then Instapage should definitely be on your shortlist.

  • A good range of landing page templates that look professional and focus on conversion rates
  • The ability to deliver files and sell items via your landing pages.
  • An advanced landing page creator that's easy to use with a good grip
  • Sufficient landing page publishing options.
  • Lots of data and reporting tools to help you optimize your pages.
  • Features that make Instapage a good tool for collaborating with team members and customers.
  • Good mobile support to help you design mobile-friendly landing pages
  • Online documentation very useful and a responsive online support channel.
  • Not as many landing page templates as other tools, including Leadpages.
  • Fewer page widgets compared to high-end WordPress page builders, such as Divi.
  • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Enterprise plan allowances can be customized.
  • Slightly limited e-commerce options compared to other tools, such as Leadpages.
  • Its high price makes the solution unsuitable for casual website owners.

Founded in 2012

Headquarter in San Francisco (United States)

Linkedin :
logo linkedin
X :