How to do a live on TikTok (2024)

In this guide, I explain how to do a live show on TikTok so you can start connecting with your audience and growing your business.
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In terms of social media marketing, there are a lot of options.

One of the newest and most popular options is TikTok.

TikTok quickly became one of the most popular social media platforms, with overone billion users.

If you're not familiar with TikTok, it's a social media app that allows users to create and share short videos.

Especially popular with a young audience, this platform is an attractive website for brands and businesses that want to earn money with TikTok.

One of the main features of TikTok is the ability to be live.

This allows you to connect with your audience in real time and create a link with them.

Live streaming becoming a $184.27 billion industry by 2027, there has never been a better time to start using it for your business.

In this article, I'm going to show you how to do a live on TikTok so you can start connecting with your audience and growing your business.

Read on if you're ready to get started.

Requirements to be Live on TikTok

Here are the requirements you need to meet before getting started on TikTok.

Download and install the application.

The first thing you need to do is download and install the TikTok app on your mobile device.

You can find it in theApp Store (for iOS devices) or the Google Play store (for Android devices).

While you can create a live video on TikTok using a laptop or desktop computer (more on that later), the easiest way to do that is with a smartphone.

Verify that you are authorized to upload your TikTok account.

There are a few requirements that need to be met before being live on TikTok.

First of all, you need to be over 16 to do so.

When it comes to age, it's also good to know that you need to be 18 years of age or older to receive and send gifts during a live stream.

You can then convert these offers into cash on the TikTok platform.

The following condition is related to your need for followers.

You need to have at least 1,000 followers.

This helps prevent spam and ensures that only quality content is delivered.

Those are the two main requirements. If you complete both of them, you're good to go.

How do I stream live on TikTok?

Now that you know the requirements for doing a live on TikTok, let's take a step-by-step look at how to start a live stream.

  • Step 1: Click on the+icon at the bottom of the screen.
  • Step 2: Open your camera
  • Step 3: Add a live stream title. You only have 30 characters, so use that space wisely.
  • Step 4: Select a cover photo Choosing a relevant and visually appealing image can help you attract more viewers.
  • Step 5: Press the “Go Live” button.
  • Step 6: A three-second countdown is displayed before your live stream starts.
Tap on the Go Live button.

And that's all. You are now live on TikTok.

How do I do a live on TikTok with third party software?

While the method above is the easiest way to do a live on TikTok, there are other options that may be useful in certain situations.

The first option is to use an emulator to run the TikTok application on your computer.

This basically allows you to use the application on your laptop or desktop computer.

A popular emulator is Bluestacks, which you can download for free.

Bluestacks

Once installed, open the emulator and search for “TikTok” in the store of the mobile version you are using.

Once you've found it, install the app and follow the steps above to get it online.

Another way to access TokTok live is by using a tool like Restream.io.

This streaming software allows you to be live on multiple platforms simultaneously, including TikTok.

 ReStream.io.

You will need to create a custom RTMP channel that will allow you to stream on TikTok.

While this is a bit more complicated than broadcasting live on your phone, it can be helpful to consider whether using a laptop or computer is a more convenient way to broadcast directly to your audience.

Top reasons to do a live on TikTok

There are a few reasons why you might want to be live on TikTok. Here are some of the main ones.

Live streaming is a fast-growing sector with huge potential.

Doing a live on TikTok allows you to connect with your audience in real time and create a bond with them.

This is becoming increasingly important in the social media landscape, and it's one of the main reasons why live streaming is a booming sector.

It's a great way to show your brand or business to a wider audience.

New viewers can discover you through your live stream and get to know your brand or business.

You can also use live streaming to answer questions or give advice to your audience.

Live streaming is a great way to engage with your audience and get their feedback in real time.

Feedback is critical for businesses, and live streaming allows you to get it in the most direct way possible.

You can use this feedback to improve your products or services and your overall strategy.

You can also use this feedback to better promote your products or services or generate leads for your business.

Earn gift points

The ability to monetize your live stream is one of the main reasons people go live on TikTok.

You can use this platform to earn gift points that are then converted into cash.

It's a great way to earn extra cash to help support your business (more on that in the next section).

Monetize your TikTok lives

While being live on TikTok is a great way to engage your audience, you can also make money with your live streams.

Here are some of the ways you can monetize your live streams on TikTok.

Monetize with TikTok

There are multiple ways to monetize your live streams using TikTok's built-in features.

Creators Fund

If you meet specific requirements, you can get a piece of the TikTok pie, which is meant to help content creators make money.

Here are some of the conditions in question:

  • You must be 18 years of age or older
  • You need to have at least 10,000 followers.
  • You need to have at least 10,000 views in the last month.
  • You should follow the community guidelines provided by TikTok.

Once you've met these requirements, you'll need to apply to be part of the creator fund, which you can do directly from your TikTok app.

Creators' Market

As a creator, you can be connected to brands looking for content creators.

When you find a brand that can sponsor you, you can start working with those brands to create content.

If you qualify for this type of sponsorship, you should receive an invitation directly on your TikTok app.

Video gifts

If you choose to join the program”Creator Next“, which is another monetization method, you will be able to receive gifts from your audience.

Depending on the popularity of your TikTok videos, you can get diamonds, which can then be turned into money.

It's good to note that not all videos are eligible to receive diamonds.

Live gifts

Similar to video giveaways, but only applicable when you access TikTok live, you can send and receive gifts from your viewers while you're livestreaming.

The more popular and valuable your live stream is, the more gifts you are likely to receive.

They can also be transformed into cash.

Tips

You can also get advice directly from your audience during a live stream.

To encourage your viewers to tip you, try to interact with them as much as possible and give them a reason to do so.

Advertise with TikTok for businesses

If you have a TikTok business account, there are a number of ways you can use it to monetize your live streams.

TikTok for business offers a few features that can help you make money with your live streams, such as:

  • Video ads in the feed: These are short, skippable ads that appear between videos. You can show these ads before, during, or after your live broadcast.
  • Branded hashtags: You can create a branded hashtag for your live stream that viewers can use to find your stream. It's a great way to promote your live stream and get more views.
  • Brand buyouts: With brand takeovers, you can let a sponsor take control of your live stream for a short period of time. It's a great way to increase the visibility of your live stream and make money.
  • Brand effects: You can use brand effects to make your live stream more visually appealing and promote different brands.

Improve your TikTok lives

Now that you know how to live on TikTok and monetize your live streams, it's time to improve your game and make it even better.

Here are a few tips for improving your TikTok live stream.

Don't use forbidden words

When using the “live” feature on TikTok, some words are forbidden, and if you use them, your account could be suspended.

Sometimes it's easy to get out of control and use one of these words during a live broadcast without realizing it.

To avoid this, it's best to be familiar with the list of forbidden words on TikTok and avoid using them in your live broadcasts.

Set a schedule

Like other social media platforms, users can start following you on TikTok if they like your content.

Once they've done that, and to make sure your followers don't miss any of your streams, it's best to set a schedule for your live broadcasts.

Having a time slot where you are always live will allow your followers to know when they should connect.

Know what you are going to talk about

Before launching a live event on TikTok, it's critical to know what you're going to be talking about.

If you start rambling about random topics, your viewers will quickly lose interest and stop watching.

Having templates that you can use based on the marketing strategy you're following will help you stay on track and keep your viewers interested.

Engage your audience

Regardless of the number of your followers, it is essential to engage with your audience when you are live.

By answering their questions, responding to their comments, and interacting with them, you will make your live broadcast more enjoyable for you and your viewers.

And as a bonus, it'll also help you build a closer relationship with your followers, allowing you to get more views (and even tips).

Don't go on forever

The live option on TikTok is great because you can continue for 60 minutes if needed.

However, that doesn't mean you have to do it.

Your viewers will get tired quickly if you drag on, and you may lose followers.

Check your internet speed before streaming

A stable internet connection is essential for any live broadcast.

If your Internet connection is slow or constantly dropping, your live stream will be interrupted, which can be very frustrating for your audience.

For the live broadcast to be successful, you need to make sure that your wifi is working properly and Check your Internet access speed before starting the broadcast.

Use a feed title that makes sense for your audience

A live session allows you to define a title for your broadcast.

It's a great way to let your viewers know what your feed is going to be about.

TikTok users who see an exciting title are more likely to plug in and watch your feed.

Put moderators in your feeds

While the ability to filter comments is a great feature, it's hard to do it when you're live.

Having moderators in your feeds can help keep trolls at bay and ensure that only the right comments are visible to your viewers.

Use good lighting

A modern iPhone or Android phone should have a sufficiently good camera, which means you don't need additional lighting, as long as the room you're broadcasting in is well-lit.

Additionally, the camera angle you use can have a big impact on the quality of your live broadcast.

You can also use a circular light to improve the lighting in your live stream if you want to take it to the next level.

Remove background noise

Live content requires you to be in the moment and present with your audience, which can be difficult if there is a lot of background noise.

Before pressing the record button, listen to your surroundings and try to eliminate any distractions or background noise.

Finding a quiet place to prepare for a live performance also helps you prepare yourself mentally for your live and put yourself in the right frame of mind.

Summary.

If you've been hesitant to do a live show on TikTok, I hope this guide has helped you make your decision.

Live streaming is a great way to connect with your followers and grow your audience.

Remember to prepare yourself, engage with your viewers, and have fun during the process.

More information: Want to manage your social media accounts in one place? Check out my article on the best social media management tools.

You can also find out more about the best community platforms if you are looking to establish an online presence.

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Stephen MESNILDREY
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