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How to do this Growth Hack and what can it do for you?
Adding a social login option to your login or registration pages can significantly increase your conversion rates.
The obvious advantage is ease of use.
What are the expected results of this Growth Hack?
- Growth Hack Type: Add quick login buttons
- Expected results: Increase in registrations on your website
Why use this Growth Hack?
Remembering multiple passwords is a pain for most of us, and in reality, asking a user to create another password can be a source of friction.
We want to remove as many restrictions as possible and make the journey as easy and simple as possible while providing a positive experience.
How do you do this Growth Hack?
Implementing social media logins is incredibly cheap (and free for WordPress users) and you're likely to notice a positive surge in signups.
Implementing this feature using WordPress can take as little as two minutes if you use one of the many plugins available.
Wordpress method
Step 1: Installing the WordPress Social Login plugin
- Log in to your WordPress admin panel
- Navigate to Plugins > Add New
- At the top right, search for “WordPress Social Login.”
- Click “Install Now” as shown in the image below.
- After installation, click on “Activate the plugin”.
Step 2: Setting up WordPress Social Login
Navigate to the side menu > click on Super Socializer > Social Login
You will see a list of social networks from which visitors to your site can sign up.
Step 3: Activate social networks
Example: Setting up WordPress Social login with Facebook.
To set up, you need to provide “Facebook App ID” and “Facebook App Secret”.
You can follow the steps by clicking on the question mark to find out more about your application ID and application secret key.
For example, I'm going to illustrate how you can extract your application ID and application secret key for Facebook.
To get your “Application ID” and your “Application Secret Key” for Facebook, you need to log into your Facebook account and go to the developer section.
Now click on “Add a New App.”
Fill out the form with your contact details.
You'll see a list of Facebook products, hover over “Facebook login” and click “Set Up.”
Then choose “Web” from the available platforms.
Method for other websites
With the help of a developer, you can set up SSO using free solutions like:
Hire a developer for a small fee on Fiverr if you don't have a developer on hand to set up SSO: Fiverr
