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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Growth Hack Type: High volume based on audience
- Expected result: Increase in activation metrics
Why do this Growth Hack?
It's a small piece of advice that has a huge impact on your conversion rates.
Simply put, your Landing pages should not be a one-size-fits-all offer. Visitors come to your website through a variety of different channels, looking for all types of information.
How do you do this Growth Hack?
In order to maximize the chances of conversion, you need to adapt your offers to their individual needs and create several different landing pages.
Your landing pages should take into account the following elements:
- Buyer persona or ICP. What are their basic needs and challenges?
- Channel type. Where do your visitors come from?
- Sales funnel stage. Are they looking to buy, or do they need basic information?
- Past commitment. Have they already downloaded other offers?
