Leverage Web Push Notifications for Marketing

Use web push notifications to re-engage users and promote your offers directly to their browsers in real time.

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Leverage Web Push Notifications for Marketing
Level :
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Duration : 
1/3
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Free
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How to do this Growth Hack and what can it do for you?

Even after all these years, email marketing is still one of the most profitable channels we have.

This 100% free application is called “One Signal” and you have most likely seen it thousands of times. This is the Chrome pop-up that you see when you visit a site.

web push notifications

Think of One Signal as an additional, free channel to use to promote your site.

Combined with emails, newsletters, or analytics tools, etc., you can really increase your reach.

However, here is a free and additional channel that you can use: “Browser Push Notifications.”

What are the expected results of this Growth Hack?

  • Growth Hack Type: Add a subscription function to your web notifications
  • Expected results: More feedback from visitors to your website by keeping users informed of your news in real time.

Why use this Growth Hack?

What I like the most about OneSignal is the ability to program push messages. You can schedule them to coincide with your email and other awareness campaigns.

web push notifications

Remember that the real power of this hack is that the subscriber to your OneSignal does not need to be on your website, they just need to have their browser active and be in front of them to see your message.

As always, the more time sensitive your message is, the better the response will be.

How do you do this Growth Hack?

1. If you are on Shopify:

All you need to do is download the application to set it up for free: link to the application.

web push notifications

2. If you are on WordPress:

Setting up is simple, just follow the instructions: link to the plugin.

web push notifications

3. If you are not on Wordpress:

All you have to do is add a snippet of code in the tag <head>of your website: link to the Onesignal code.

web push notifications

You don't know how to place an HTML code yourself?

Use a freelancer on Fiverr for a few euros/dollars to save a lot of time and effort in this set-up.

Discover Fiverr ->

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Stephen MESNILDREY
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