How to do this Growth Hack and what can it do for you?
Facebook is the largest social network in the world with around over 2 billion monthly active users.
The biggest social media platform used one of these tricks from Growth Hacking to implement its program when it first started.
Expected results of this Growth Hack
- Growth Hack Type: Using vanity to reach people's audience
- Expected result: Increase in Awareness and Acquisition metrics
Why do this Growth Hack?
Instagram, Airbnb, Hotmail, YouTube, and Dropbox are businesses that all have a defining moment of Growth Hack.
This 5-minute Growth Hack can really be done every day: all you need to do is be genuine in your messages and mentions so as not to come across as too pushy.
This Growth Hack is all about vanity and couldn't be easier.
Step by step approach to this Growth Hack
All you need to do is tag people by tagging them.
This hack works best on all social media platforms like LinkedIn, Twitter, Facebook, and Instagram.
Mentioning people obviously alerts them that someone is talking about them and encourages them to participate in the conversation.
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Never be rude, but be courteous and praise them for a recent success or something that might affect them positively.
Chances are that the “influencer” you mentioned will return the favor and promote your content to their audience.
Be sure to mix tweets/content posts (yours and that of others) so as not to only show mention messages in your news.
This hack works.
Known example of this Growth Hack:
Through the use of email notifications and other mechanisms, Facebook was able to generate an unprecedented level of participation.
When people started getting emails saying they were being tagged and mentioned on Facebook, it sparked curiosity and then engagement.
This ingenious approach has made Facebook the biggest online success, thanks in part to Growth Hacking.
