How to do this Growth Hack and what can it do for you?
Today, Instagram remains the darling on the social media scene for many marketers.
And it's not hard to see why, engagement — measured by likes, shares, and comments — is off the charts, with a rate of 4.21% on Instagram.
That's 10 times more than Facebook, 54 times more than Pinterest, and 84 times more than Twitter.
Expected results of this Growth Hack
- Growth Hack Type: Optimizing your marketing budget using photos in “video” format
- Expected results: Increase in overall engagement (followers, likes, comments) for the same budget
Why use this Growth Hack?
Apart from these impressive figures, challenges are emerging that suggest a Diminished marketing potential of Instagram due to falling engagement rates and competition from new challengers, such as TikTok.
In this context, proactive marketers are looking for ways to increase engagement on Instagram despite some setbacks.
That's why this Instagram Growth Hack will help your paid and organic marketing campaigns to boost engagement without spending more budget.
Here's how to do it.
How do you do this Growth Hack?
Every once in a while, Instagram launches a new feature where people discover a way to perfect a current feature to increase engagement.
Right now we have one that has increased engagement on regular posts by 2 to 4 times.
It's very simple but it won't last long, so follow this method:
- All you need is the image you want to post and a video editing application.
- Drop the image into the video app and set it to 1 second without sound.
- When you post it on IG, it will create a continuous loop.
- Anyone who looks at your message for more than 3 seconds is counted as a “view.”
- I like to use images with text or have long captions for this, because it's pretty easy to hold a user's attention for 3 seconds, your views fly away. As a result, IG thinks
- That people like your message
- If IG thinks people like your post, it will show it to more users.
More users = more views = more reach, and the cycle continues.
Example with an account of 250 followers
Here are the results:
Before: Post No. 1 without video on January 17, 2022
Before: Post No. 2 with video on January 22, 2022
PS: Please let me know if this hack still works whether you use it for me to update it or not. This, of course, depends on the updates made at Instagram.
