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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: High volume
- Expected results: Increased traffic and brand awareness, increased time spent on your blog page
Why should you think about using this Growth Hack?
SlideShare presentations are a great way to complement your blog content and generate massive traffic.
SlideShare presentations can be about just about anything.
Some online businesses, like Wordstream, even use them to create visual summaries of their blog posts and have managed to go from 0 to 243,000 views in just 30 days.
This is useful because sometimes your SlideShare presentation is more popular than your blog post.
How do you do this Growth Hack?
Here's how to drive traffic to your blog from SlideShare:
Link to your blog
Make sure your SlideShare presentation has a prominent link to your blog at the beginning, end, and description of the slideshow.
Suggest related content
Do you have a blog post related to the slideshow? Mention it as a resource in the presentation and link to the article.
Integrate SlideShare into your blog
In some cases, users will prefer to read a slideshow that summarizes the content of the blog post rather than the article itself.
Instead of seeing your users go looking for more summarized information elsewhere, integrate these slideshows into your pages to satisfy the users who are most eager to get an answer.
This will lower the bounce rate, increase the time spent on the site and
give users the choice to read your article more deeply or to read another one on your site.
