How to do this Growth Hack and what can it do for you?
You might be wondering if email is still a valid strategy digital marketing strategy. Well, that's the case.
The email generates $42 for each euro spent, i.e. a huge return on investment of 4,200%, making it one of the most effective options out there.
With the massive use of teleworking since the COVID crisis, for many companies, email marketing is a channel that is now becoming even more powerful than in the past: prospects communicate and are even more attentive than before to the activity of their email inbox.
Expected results of this Growth Hack
- Growth Hack Type: Combination of 2 of the best marketing channels, the SEO And Email Marketing
- Expected result: Increase in your revenue (+ conversions)
Why do this Growth Hack?
This GROWTH HACK is often overlooked, even by the most experienced digital marketers, as many assume that email marketing is no longer as effective as it used to be.
It's true that people are receiving a lot more emails than before, but marketing efforts always pay off.
In fact, emails are Convert almost 3 times better than social networks and remain with SEO (or word-of-mouth) one of the cheapest acquisition channels.
How do you do this Growth Hack?
Given these figures, it is essential to promote blog posts in your emailing campaign. You can feature relevant blog posts or even a series of relevant articles in a newsletter.
- If this is not yet the case, open an account with an email marketing provider (you will find suppliers in the tools of this Growth Hack)
- If you are still small you can use your provider's sending domain.
If you are starting to grow, I advise you to have 100% control of your deliverability by using a dedicated IP and a domain dedicated to email marketing. You should not be subject to the behavior of other users who are less “ethical” than you.
- NameCheap for example, propose an offer with a very good quality/price ratio that will not cost you much:
If you do not yet have a large number of emails
It's pretty easy to do with your blog :
- if you create quality content that brings value to your users.
- If you respect a few rules that I explain in detail in the article below
READ MORE: How do you write a blog post that converts prospects?
Here are a few methods you can use to get subscribers:
- Enrollment forms
- Content Update - Offer more detailed content on a topic than the one featured on the blog.
- Opt-In Incentives by Leads Magnets : free eBooks, white papers, etc...
- Pop-ups
- Product samples or free trials
