Turn Free Trials into Paying Customers

Transform free trial users into loyal, paying customers with effective strategies that nurture and convert leads.

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Turn Free Trials into Paying Customers
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How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

  • Growth hacks type: Medium volume and high conversion rate
  • Expected result: Increase in paid subscriptions and higher conversion rates;

Why use this Growth Hack?

Here's a smart way to activate your subscribers and, at the same time, teach them how to use your tool.

Using tasks to be carried out as in the example below, it is possible both to intelligently onboarding your user but also to make him earn credits if he invites other users: a very effective way to boost his acquisition.

Growth Hack - Onboarding
Clever example of onboarding

This hack guarantees the increase in paid subscriptions but also, if the tool is good, of course, to quickly become viral.

How do you do this Growth hack?

  1. Nobody needs 30 days to figure out if they need your tool or not.
  2. Start by breaking down your 30-day trial into days. What are you waiting for people to do during these 30 days to get them to join and pay for your product?
  3. Some people learn by doing, others by watching.
  4. Show them a video, accompany them step by step.
  5. Give your customers a 7-day free trial with the chance to win more free days if they follow the integration guides and hit the “WOW” moment.
  6. More details on this Awesome approach here.
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Stephen MESNILDREY
Digital & MarTech Innovator

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