How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: Average volume;
- Expected results: Increased conversion rate and retention;
Why do this Growth Hack?
Do you take care of your customers' experience from the moment they see your ad to 30/60/100 days after purchase?
Every customer touchpoint should be thoughtful and every interaction should be enjoyable (not upsetting).
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How do you do this Growth Hack?
Talk to your customers to understand :
- How they found you, why did they click this button instead of another, what brought them back, etc.
- What does the user want (motivation), do, think, feel?
- What experience does he have with the product (before, during, after)?
- What are the contact points and interactions?
- What is the relevant information to use?
- How do you structure and present the user story visually?
- What can you do to improve the existing product or service or even innovate?
- Then add the emotions experienced by customers next to each step they have taken.
- Discuss each of the touchpoints now. Is there something users are missing?
- Discuss how you could improve the user experience from one step to the next.
