Perfect the Customer Journey 🎯 to Convert More Leads into Loyal Customers 💰

Do you take care of your customers' experience from the moment they see your ad to 30/60/100 days after purchase?

Perfect the Customer Journey 🎯 to Convert More Leads into Loyal Customers 💰
Level :
3/3
Duration : 
3/3
non définie
Free

How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

  • Type of marketing tactic: Average volume;
  • Expected results: Increased conversion rate and retention;

Why do this Growth Hack?

Do you take care of your customers' experience from the moment they see your ad to 30/60/100 days after purchase?

Every customer touchpoint should be thoughtful and every interaction should be enjoyable (not upsetting).

Source: Stratello.com

How do you do this Growth Hack?

Talk to your customers to understand :

  • How they found you, why did they click this button instead of another, what brought them back, etc.
  • What does the user want (motivation), do, think, feel?
  • What experience does he have with the product (before, during, after)?
  • What are the contact points and interactions?
  • What is the relevant information to use?
  • How do you structure and present the user story visually?
  • What can you do to improve the existing product or service or even innovate?
  • Then add the emotions experienced by customers next to each step they have taken.
  • Discuss each of the touchpoints now. Is there something users are missing?
  • Discuss how you could improve the user experience from one step to the next.
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