Customer Retention 🔒, the Ultimate Key to Success: Do It Well and Forget the Rest 🚀

You need to do a behavioral cohort analysis and compare it to your retention analysis: Adjust features, create retention elements, work on product quality.

Customer Retention 🔒, the Ultimate Key to Success: Do It Well and Forget the Rest 🚀
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How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

Growth hack : courbe de rétention des utilisateurs

  • Growth Hack Type: Medium to high volume and high conversion rate
  • Expected result: Increased retention

Why use this Growth Hack?

The user signs up and what happens next? Answer these questions to find out:

  1. Week 1 - Can you get your users to use your product more than once?
  2. In the medium term - Is there usage behavior (why/when they use it)?
  3. Long term - How can you make your product indispensable?

How do you do this Growth Hack?

Find the answer to these 3 questions - it will take time and a lot of testing.

  1. Adjust features, create retention items, work on product quality.
  2. Did it wake users up and keep them coming back?
  3. To see all the steps Hubspot's Sidekick is taking to straighten their retention line - see this slideshow.
Analyse de Cohortes de Google Analytics
Google Analytics Cohort Analysis

You need to do a behavioral cohort analysis and compare it to your retention analysis.

  1. How your retention graph compares to the retention graph of people who have taken a certain action.
  2. Find out which cohort has the highest retention rate and what action they took.
  3. Integrate it into your on-boarding
  4. Here you will find everything you need to know how to analyze your retention.
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