How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Growth Hack Type: Medium to high volume and high conversion rate
- Expected result: Increased retention
Why use this Growth Hack?
The user signs up and what happens next? Answer these questions to find out:
- Week 1 - Can you get your users to use your product more than once?
- In the medium term - Is there usage behavior (why/when they use it)?
- Long term - How can you make your product indispensable?
How do you do this Growth Hack?
Find the answer to these 3 questions - it will take time and a lot of testing.
- Adjust features, create retention items, work on product quality.
- Did it wake users up and keep them coming back?
- To see all the steps Hubspot's Sidekick is taking to straighten their retention line - see this slideshow.
You need to do a behavioral cohort analysis and compare it to your retention analysis.
- How your retention graph compares to the retention graph of people who have taken a certain action.
- Find out which cohort has the highest retention rate and what action they took.
- Integrate it into your on-boarding
- Here you will find everything you need to know how to analyze your retention.