7 Best Customer Data Platforms/CDP (2024)

What are the best Customer Data Platforms (CDP)?

Here are the best Customer Data Platforms (CDP) to use this year.

Let's get to the list.

1. Oracle CX Marketing.

Best global customer data platform (on request).

Oracle CX Marketing is a cloud-based Customer Data Platform (CDP) that converges data from multiple channels into a single view to help you deliver a personalized customer experience.

Its data-integrated solutions also help you conduct A/B tests and launch cross-channel marketing campaigns.

Features

Here's a quick overview of all of the key features in Oracle CX Marketing:

• The ability to create and A/B test dynamic content.
• The maturation, scoring and evaluation of prospects.
• Data quality management.
• Automated sales alerts.
• Reporting and analysis.
• Tracking website visitors and tracking the return on investment.
• Integration with multiple social media channels.
• Integration with Salesforce, Microsoft Dynamics CRM, and SugarCRM.
• Integrated artificial intelligence functions to capture customer behavior in real time.
• Omnichannel broadcasting to communicate the right message at the right time.
• Automated campaign delivery and campaign adaptation in real time.
• Personalized marketing campaigns created by accumulating data across all channels.
• Identify key targets and relevant information to improve conversion rates

The tool also helps you shorten sales cycles through a better understanding of the customer, the continuous delivery of messages, and the accurate implementation of feedback.

Additionally, it offers smart content and video support options for advanced multi-channel content delivery.

Pricing

Contact the seller to get personalized pricing plans. You can also request a free demo before making the final purchase.

2. Segment.

Great for creating single-view customer profiles (0-$120 per month).

Segment is a customer data software that collects, cleans, and monitors customer data and takes care of public engagement. It uses a single API to collect customer data across all business segments, such as analytics, customer service, sales, and more.

The tool provides a unique view of each customer and unifies all customer touchpoints for a personalized marketing experience. You can also personalize your email campaigns with recommendations based on customer behavior.

Features

• Data integration and audience management.
• A single API for collecting analytics data on any platform.
• Standardized data collection to obtain error-free data.
• Centralization of data collected on various platforms to facilitate monitoring.
• Creation of single-view customer profiles by unifying all points of contact with customers.
• Omnichannel messaging across multiple channels - email, social media, and products.
• It automatically loads analytics data into data warehouses like Amazon Redshift, Google BigQuery, and more.
• GDPR and CCPA compliance.

Overall, Segment offers three core products - Connections, Protocols, and Persona.

Pricing

Segment offers three pricing plans:

• Free - $0 per month
• Team - $120 per month
• Businesses - Customized pricing

All plans offer unified customer profiles, data privacy and control, visualization tools, etc. You can also sign up for a free product demo.

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3. Emarsys.

The best for an omnichannel approach (on request).

Emarsys is an omnichannel customer engagement and customer data platform that streamlines data across platforms to improve business. It is suitable for a variety of businesses like e-commerce, retail, and travel businesses.

The Customer Data Platform (CDP) is equipped with features such as multi-channel campaign management, personalization, segmentation, analytics dashboards, and more.

You have pre-designed use cases based on different business goals and sector-oriented analytics.

The Customer Data Platform (CDP) works in three simple steps:

• Strategy - Here, you will choose a specific strategy like purchase frequency, average order value, average order value, customer lifecycle value, etc.
• Use case - It provides use cases to help you with your chosen strategy.
• Activation - Finally, enable existing use cases using personalized content and multi-channel workflows.

Features

• Analysis of activity in real time.
• Delivery planning optimized by AI.
• A/B testing and AI optimization.
• Access to web browsing data in order to know who is interested in the products.
• It helps you integrate all third party tools and simplify cross-channel execution.
• Engage your customers by offering personalized birthday offers.
• It carries out “predictive marketing” to help you identify potential buyers and entice them with attractive offers.

Emarsys also comes with a platform integrated ofcustomer engagement (CEP) that helps you eliminate data fragmentation. It provides metrics, segments, personalization variables, and analytics that are relevant to your business.

Pricing

Emarsys offers three plans on a quotation basis, namely Essential, Advanced, and MAX AI. You should contact the seller for more details.

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4. CDP Tealium AudienceStream.

The best solution for information based on the ML model and the identification of visitor behavior patterns (based on quotes).

Tealium AudienceStream is a Customer Data Platform (CDP) that helps you streamline customer data across multiple channels and build actionable customer profiles. You can use this data to identify high or low value-added customers and key engagement information.

It helps you bring together data from a variety of sources like the web, mobile apps, IoT, servers, kiosks, and offline sources. This data unification gives you a complete view of your customers.

Features

• Predictive (machine learning) Perspectives based on machine learning.
• Use customer badges to identify visitor behavior patterns.
• Consent management and regulatory compliance to eliminate legal risks.
• Improve customer interaction and monitor customer behavior with the Audience emotional intelligence feature.
• Receive real-time customer data signals to trigger actions, plan, orchestrate, and implement new marketing strategies.
• AudienceStream data connectors give you access to online marketplaces like Criteo, Facebook, and Amazon Web services.

Tealium AudienceStream ML-based analytics also help you identify high-value potential customers. You can manage the effectiveness of your campaigns by focusing on high-value audience segments and avoiding low-value segments.

Pricing

Plans based on quotations.

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5. Exponea.

The best solution for real-time predictions and customer segmentation (custom pricing).

Exponea is an end-to-end CDP and CDXP (Customer Data and Experience Platform) platform that integrates customer data analytics to meet your marketing needs. It allows you to follow the evolution of customer data and create personalized marketing campaigns.

Features

• Omni-channel orchestration - This feature helps you engage with customers through their preferred channel, improving the customer experience across all digital touchpoints. It personalizes the visitor experience using multiple data sets.
• Optimization of the web - Exponea's visual editor allows you to make product recommendations, improve the appearance of websites, and test hypotheses. It also allows you to create A/B tested website overlays to display personalized messages in real time, based on behavior.
• Analysis and segmentation - It provides advanced analytical reports and helps you create segments that can adapt to customer behavior.
• Product recommendations - Exponea uses advanced algorithms to analyze historical and real-time cross-channel data to understand customer preferences. Ongoing A/B testing and real-time optimization also ensure that recommendations align with the company's KPI goals.
• Real-time customer predictions - It uses advanced machine learning technology to provide predictive data in real time to enrich the customer's unique view. Information derived from past, present, and predicted behaviors also helps you segment high and low value customers.

Exponea also comes with pre-designed models such as opening emails, buying, unsubscribing, in-session prediction, etc. In addition, Exponea BigQuery allows analysis teams to choose their preferred BI tool and work with all the data in a secure environment.

Other advanced features include a drag-and-drop editor, a campaign calendar, real-time A/B testing, and third-party tool integration.

Pricing

Get in touch with their sales team for customized pricing plans. You can also request a free product demo.

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6. Salesforce Marketing Cloud Interaction Studio.

The best solution for streamlining online and offline customer interactions (on quotation).

Salesforce Interaction Studio is a customer data platform that helps you improve customer interactions using real-time personalization and interaction management. It uses AI to segment data and deliver cross-channel experiences at any point in the customer journey.

Features

• Guide customers by offering the next best action or offer.
• Track the actions of your customers, both offline and online.
• Streamline offline and online interactions with associates in-store or branch, at kiosks, ATMs, and more.
• Data segmentation to analyze the distinct needs of audiences.
• Trigger interaction where your customers are, including social media, paid media, and more.

You can also perform A/B testing on all algorithms to maximize conversion, clicks, and revenue.

Other key features include integration with CRM platforms, automatic updates, omnichannel experience, end-to-end encryption, anti-phishing, and other security features.

Pricing

It offers customized pricing plans.

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7. Optimove.

Ideal for self-optimizing algorithms and statistical data in real time (on quotation).

Optimove is a Customer Data Platform (CDP) that helps you plan and optimize a personalized CRM (Customer Relationship Management) marketing plan. It processes all customer data through various portals and transforms it into a single customer database for technical and non-technical users.

It also offers automated web browsing, predictive customer analytics, AI-based optimization technologies, and more to generate a unified database and ingest actionable data.

Features

• It supports secure CSV file transfers.
• Get real-time statistical data that measures the incremental value of each customer.
• It can generate a customized customer model based on your business needs.
• Integrate and advertise on multiple web fronts like Facebook, Instagram, etc.
• She applies mathematical and statistical models to different data sets to predict customer behavior.
• Optimove offers integration with various ERP, CRM, advertising and marketing tools,

In addition, it has a marketing optimization robot mainstreamed called Optibot that helps you acquire customers on a large scale.

The Optibot combs through real-time customer and campaign data to provide performance improvement opportunities.

Based on the data collected, Optimove's AI robot provides actionable recommendations for abandoning low-performing campaigns, optimizing segments for better customer responses, identifying customers, and more.

Pricing

Optimove provides customized pricing models. You can contact the sales team to request a demo or a quote.

What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a structured, unified database that can be used by other applications and marketers.

This is data from different channels, both offline and online, that is analyzed, cleaned, and combined to create single-view customer profiles. CDPs are essentially an integrated repository of customer or consumer data.

A Customer Data Platform (CDP) can capture data from multiple sources such as mobile apps, websites, emails, white papers, social media, and more.

An organization can tap into this rich thread of information, engage in predictive analysis about a particular customer, and make an informed decision.

These platforms provide data and analytical perspectives on diverse capabilities like sales, digital marketing, human resource management, and operations. By helping businesses make the right choices, they eliminate mistakes and maximize revenue.

Summary.

That's it, it's my choice of the best Customer Data Platforms (CDP). Customer data platforms help you consolidate customer data from all touchpoints to retain customers and provide a more personalized experience.

Choose the option that best fits your business needs.

For example, Segment might be right for you if your goal is to create single-view customer profiles. On the other hand, Tealium AudienceStream suitable for identifying data and behavioral patterns of your customers.

All are adapted to offer an omnichannel experience across all customer touchpoints.

Overall my first choice is Oracle CX Marketing for its ability to provide personalized customer experiences, data-integrated solutions, A/B testing, and multi-channel marketing campaigns.

You can also request a free demonstration of most of these tools to get an overview before making your final choice.