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Discover the top 7 customer data platforms. Ranked and reviewed based on features, integrations, pricing, and support for effective data management.
Here are the best Customer Data Platforms (CDP) to use this year.
Let's get to the list.
Best global customer data platform (on request).
Oracle CX Marketing is a cloud-based Customer Data Platform (CDP) that converges data from multiple channels into a single view to help you deliver a personalized customer experience.
Its data-integrated solutions also help you conduct A/B tests and launch cross-channel marketing campaigns.
Here's a quick overview of all of the key features in Oracle CX Marketing:
The tool also helps you shorten sales cycles through a better understanding of the customer, the continuous delivery of messages, and the accurate implementation of feedback.
Additionally, it offers smart content and video support options for advanced multi-channel content delivery.
Contact the seller to get personalized pricing plans. You can also request a free demo before making the final purchase.
Great for creating single-view customer profiles (0-$120 per month).
Segment is a customer data software that collects, cleans, and monitors customer data and takes care of public engagement. It uses a single API to collect customer data across all business segments, such as analytics, customer service, sales, and more.
The tool provides a unique view of each customer and unifies all customer touchpoints for a personalized marketing experience. You can also personalize your email campaigns with recommendations based on customer behavior.
Overall, Segment offers three core products - Connections, Protocols, and Persona.
Segment offers three pricing plans:
All plans offer unified customer profiles, data privacy and control, visualization tools, etc. You can also sign up for a free product demo.
The best for an omnichannel approach (on request).
Emarsys is an omnichannel customer engagement and customer data platform that streamlines data across platforms to improve business. It is suitable for a variety of businesses like e-commerce, retail, and travel businesses.
The Customer Data Platform (CDP) is equipped with features such as multi-channel campaign management, personalization, segmentation, analytics dashboards, and more.
You have pre-designed use cases based on different business goals and sector-oriented analytics.
The Customer Data Platform (CDP) works in three simple steps:
Emarsys also comes with a platform integrated ofcustomer engagement (CEP) that helps you eliminate data fragmentation. It provides metrics, segments, personalization variables, and analytics that are relevant to your business.
Emarsys offers three plans on a quotation basis, namely Essential, Advanced, and MAX AI. You should contact the seller for more details.
The best solution for information based on the ML model and the identification of visitor behavior patterns (based on quotes).
Tealium AudienceStream is a Customer Data Platform (CDP) that helps you streamline customer data across multiple channels and build actionable customer profiles. You can use this data to identify high or low value-added customers and key engagement information.
It helps you bring together data from a variety of sources like the web, mobile apps, IoT, servers, kiosks, and offline sources. This data unification gives you a complete view of your customers.
Tealium AudienceStream ML-based analytics also help you identify high-value potential customers. You can manage the effectiveness of your campaigns by focusing on high-value audience segments and avoiding low-value segments.
Plans based on quotations.
The best solution for real-time predictions and customer segmentation (custom pricing).
Exponea is an end-to-end CDP and CDXP (Customer Data and Experience Platform) platform that integrates customer data analytics to meet your marketing needs. It allows you to follow the evolution of customer data and create personalized marketing campaigns.
Exponea also comes with pre-designed models such as opening emails, buying, unsubscribing, in-session prediction, etc. In addition, Exponea BigQuery allows analysis teams to choose their preferred BI tool and work with all the data in a secure environment.
Other advanced features include a drag-and-drop editor, a campaign calendar, real-time A/B testing, and third-party tool integration.
Get in touch with their sales team for customized pricing plans. You can also request a free product demo.
The best solution for streamlining online and offline customer interactions (on quotation).
Salesforce Interaction Studio is a customer data platform that helps you improve customer interactions using real-time personalization and interaction management. It uses AI to segment data and deliver cross-channel experiences at any point in the customer journey.
You can also perform A/B testing on all algorithms to maximize conversion, clicks, and revenue.
Other key features include integration with CRM platforms, automatic updates, omnichannel experience, end-to-end encryption, anti-phishing, and other security features.
It offers customized pricing plans.
Ideal for self-optimizing algorithms and statistical data in real time (on quotation).
Optimove is a Customer Data Platform (CDP) that helps you plan and optimize a personalized CRM (Customer Relationship Management) marketing plan. It processes all customer data through various portals and transforms it into a single customer database for technical and non-technical users.
It also offers automated web browsing, predictive customer analytics, AI-based optimization technologies, and more to generate a unified database and ingest actionable data.
In addition, it has a marketing optimization robot mainstreamed called Optibot that helps you acquire customers on a large scale.
The Optibot combs through real-time customer and campaign data to provide performance improvement opportunities.
Based on the data collected, Optimove's AI robot provides actionable recommendations for abandoning low-performing campaigns, optimizing segments for better customer responses, identifying customers, and more.
Optimove provides customized pricing models. You can contact the sales team to request a demo or a quote.
A Customer Data Platform (CDP) is a structured, unified database that can be used by other applications and marketers.
This is data from different channels, both offline and online, that is analyzed, cleaned, and combined to create single-view customer profiles. CDPs are essentially an integrated repository of customer or consumer data.
A Customer Data Platform (CDP) can capture data from multiple sources such as mobile apps, websites, emails, white papers, social media, and more.
An organization can tap into this rich thread of information, engage in predictive analysis about a particular customer, and make an informed decision.
These platforms provide data and analytical perspectives on diverse capabilities like sales, digital marketing, human resource management, and operations. By helping businesses make the right choices, they eliminate mistakes and maximize revenue.
That's it, it's my choice of the best Customer Data Platforms (CDP). Customer data platforms help you consolidate customer data from all touchpoints to retain customers and provide a more personalized experience.
Choose the option that best fits your business needs.
For example, Segment might be right for you if your goal is to create single-view customer profiles. On the other hand, Tealium AudienceStream suitable for identifying data and behavioral patterns of your customers.
All are adapted to offer an omnichannel experience across all customer touchpoints.
Overall my first choice is Oracle CX Marketing for its ability to provide personalized customer experiences, data-integrated solutions, A/B testing, and multi-channel marketing campaigns.
You can also request a free demonstration of most of these tools to get an overview before making your final choice.
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