How to do this Growth Hack and what can it do for you?
If there is a major competitor in your industry that a lot of people are looking for, but your SaaS offers better value for money, better features, or a better reputation, you can target their brand terms.
Expected results of this Growth Hack
- Growth Hack Type: Use of comparison tables in your campaigns
- Expected result: Increase in acquisition metrics
Step by step approach to this Growth Hack
To achieve this without wasting your marketing budget, first identify your unique point of difference (i.e. value for money, features, reputation) first.
Second, target keywords based on your Unique Point of Difference (i.e.: characteristics = [Mailchimp], value for money = [mailchimp price], reputation = [mailchimp review]).
Third, create a Landing page that shows how you are better than your competitor in this area, with a comparison chart, so that your ad is more relevant and delivered.
