How to do this Growth Hack and what can it do for you?
The movement is attracting attention, which is why the click-through rate (CTR) of video ads is 2 times higher than that of static ads.
On Facebook, the phenomenon is even more important: static content is considered to have a click rate that is 4 times higher!
In the end, they increase the click rate and it would be stupid to do without them.
We are going to use a simple and effective tool to create differentiating videos: Kapwing
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Expected results of this Growth Hack
- Growth Hack Type: Create videos and Gif with a simple tool
- Expected result: Increase in conversions through more engaging content (and indirectly conversions)
Why do this Growth Hack?
In advertising or globally in all your social activities, CTR is one of marketing metrics the most important ones..
Assuming you base your metric interpretations on optimal factors, achieving a higher conversion rate will directly increase the number of conversions you receive.
The combination of increasing CTR and your conversion rate is often the ultimate goal of an AdWords campaign.
Discover Kapwing ->
How do you do this Growth Hack?
On all social platforms, video is appreciated by communities.
To differentiate yourself on the Gifs or videos that everyone is used to seeing you can create them by yourself.
To do this, use a tool called Kapwing :
Cut a segment from a YouTube video into an animated gif that you can then add to your advertising efforts and social media content.
Make sure the video is ideally under a CC (Creative Commons) license that gives you the option to reuse it for commercial reasons.
Kapwing offers you many models available depending on the platforms to which you want to post your content:
If you use video ads and CTAs, your click-through rate will be significantly higher, and social channels focus on CTR.
Discover Kapwing ->
