How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Growth Hack Type: Medium to high volume and high conversion rate
- Expected result: Increase in acquisition and activation metrics
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Why do this Growth Hack?
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Sometimes prospects make it all the way to the end of your sales process but ultimately don't convert.
Reduce the friction experienced by first-time buyers who are hesitant to make their first purchase.
Instead of abandoning these potential customers and putting them down to fate, you can Use an exit pop-up to try to gain their trust in a final attempt.
People are motivated and inspired by engaging messages. The Copywriting in your offers is where you can play with your words to deliver moving messages to customers and change their minds.
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How do you do this Growth Hack?
When a potential customer is about to leave the checkout process, send them a pop-up offering a discount code.
At this point, your potential customer is getting closer to converting - and an additional 10% off code may be enough to switch a lot of potential customers over (in a good sense of the word!).
Choose email marketing software Such as Klayvio for this hack that has great functions for e-commerce or Mailerlite which is hybrid, cheap and effective.
- Follow her “rule of 100” to determine the rebate amount:
The rule of 100 says that under €100, percentage discounts seem to be greater than those in absolute terms.
But beyond €100, things are the other way around:
Above €100, absolute discounts seem to be more important than percentage discounts.
- Make sure the discount code is automatically (or at least very easily) applied to the shopping cart.
Optimize your pop-ups
Choose the right audience
You can also choose who you want to show these types of coupons to:
- all customers,
- new visitors only
- or loyal customers.
Choose your audience wisely to save costs and target the right customers you want to reach with your popup.
Make the right deals at the right time and in the right place
The right time, the right place, the right device... all of these factors are important in creating a compelling offer together that can retain and convert online shoppers.
- It would be interesting to launch your offers during periods of high demand for purchases, such as the end of year holidays. So choose the appropriate time frame to activate your campaigns.
- Specific offers work on specific pages. Choose to show exit pop-ups on certain product pages, cart pages, or home pages only.
- If a lot of your traffic comes from mobile devices, don't forget to activate the exit intent popup on mobile.
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