Add Recommendation Badges 🏅 to your Products

How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

• Type of marketing tactic: High volume based on the number of users of your SaaS application‍
• Expected results: Increase in your awareness and acquisition metrics

The trick is to get help from your current users to generate new users by promoting your brand while using it.

It works well if you offer a free plan, let's say it's the price to pay: serving as an advertising agent.

One other shape of this strategy is a optional referral program : Users who display your badge to invite others get a reward in exchange (for example, a discount).

Why use this Growth Hack?

It is very interesting to see new prospects arrive through existing customers.

1. Not everyone is ready to share with their audience or close circles: built-in badges and buttons do this automatically.
2. A new future user will be more confident and will try more easily your product if he sees that others are already doing it and using it.

The built-in buttons can be placed anywhere information is sent to other people or is publicly accessible.

For example: any widget that users add to their site (e.g. Intercom), chatbots (e.g.: Hubspot), emails (e.g. MailChimp), designs (e.g.: Webflow), etc... Really, everything.

How do you do this Growth Hack?

• Consider where to place the badge.
• Don't put your logo and a “Powered By” slogan on any random element
• It has to make sense: test several forms to see which one brings in the most new users

Example of buttons or badges:

Mailchimp's free plan, for example, requires you to add its logo to the bottom of your email. Recipients can therefore discover Mailchimp through companies that use it to interact with their users.

For example, the free Hubspot plan requires you to have “Add a free live chat to your site” at the bottom of the page of their chatbots:

For free Webflow plans, you have a very well thought-out “Made for Webflow” badge, especially in the context of products where you have a Showcase where artists present their most beautiful creations (therefore visible to a large targeted audience)