Build your brand through public relations

How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

• Type of marketing tactic: Potentially high volume;
• Expected result: Increase traffic and strengthen your brand image;

Why do this Growth Hack?

For bloggers and journalists, reputation is one of the most valuable assets.

Each time a small publication writes for you, your brand gains recognition and you can aim for more and more important posts.

Step-by-Step Approach:

1. Start with Pitch your services or produced to journalists/influencers in your field with 3,000 to 5,000 followers.
2. Each time you get a publication from them you will have the opportunity to multiply your number of followers.
3. To connect with influencers, you can use tools like Ninjaoutreach or Headreach.
4. Prepare a big “WHY?” for someone to write about you before contacting you - you beat the odds, you have a good track record, you are giving a gift if someone writes about you, etc.

READ MORE: Base of more than 285 journalists to find here

You can also copy the following Google Sheet file: Copy file

Tools like Dropcontact will allow you to automatically find the emails of each of these journalists.