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How to do this Growth Hack and what can it do for you?
Well, it's probably one of the most basic growth tips out there, but it's worth mentioning because it works. Emojis in your strategiesEmail marketing are very effective.
Expected results of this Growth Hack
- Type of marketing tactic: Add emojis to email titles
- Expected result: Increase the opening rate of your emails
Why do this Growth Hack?
Using Emojis in subject lines will increase your open and response rates.
Of course, it's your audience and your niche that will determine how “appropriate” emojis are, but millennials, and millennials use emojis all the time.
How do you do this Growth Hack?
The biggest success I've had was when I used the weather emoji (the umbrella) and I have no idea why!
Test it out and see if it improves your open and response rates.
I've discovered that the shortest subject field, with only one (maximum two) emojis, works best.
Combined with all the other email development tips I've outlined, you should see a significant increase in your approach to Cold email.
Additionally, you can also use emojis in your website title tags, which can really help increase your CTR (Click Through Rates), which is a positive signal for Google.
By “title tags,” I'm referring to the blue title text you see in Google results, meaning your emoji can be displayed to the left of the text.
In summary, if you don't use emojis, experience them and you'll likely see an increase in the open rate and engagement of your emails.
Emojis need to be tested and used intelligently, here are some final tips for you.
Some tips for your tests
- Don't include emojis in the subject line of an email just to enhance it to get users' attention.
- While an emoji can draw attention, it can actually cause users to see your email as less valuable and to look more negatively at it, and by association, at your organization.
- Use emojis only when they add real value by providing context or relevant emotional value.
- Even if your use of emojis is legitimate, be selective about how often you send emails containing emojis.
- Emoji subject lines may draw attention over non-emoji subject lines because of their visual qualities, but if every email in the inbox contains an emoji, there will be no benefit. So use them sparingly so you can enjoy them occasionally.
- Also, it's best not to continuously stream content that could be viewed negatively.
- Overall, emojis seem to be a double-edged sword: they can have a negative impact on user attitudes, but they can also draw attention and emphasize the visual aspects of the message (which in itself can be good or bad).
- Excessive use will negate their advantages, probably leaving only the disadvantages.
