How to do this Growth Hack and what can it do for you?
The presence of a discount voucher code on your checkout means that, of course, you are actually offering discounts.
Expected results of this Growth Hack
- Growth Hack Type: Medium to high volume and high conversion rate
- Expected result: Increase in acquisition and activation metrics
Why do this Growth Hack?
If your customer is a bit hesitant to buy your product or service and sees that you are offering a discount code, they may be tempted to open another tab to look for a promo code on the web.
How do you do this Growth Hack?
Make sure you have a page that's optimized for keywords.”Your Brand Coupon“or”Your Brand Promo Code“(replace “Your Brand” with your business name).
As long as you appear in the first results, your potential customer will see the page, click on it and see that there is actually a coupon that they can use and that gives them a 10% discount (or other).
Let the customer copy and paste the coupon code (or promo code) and they will convince themselves that they just got a good deal and will probably check out.
The beauty of this hack is that you can easily measure the results, which is the number of people who used the promo code.
Optimize your SEO on these keywords
To do this, optimize your SEO using tools like SEMrush or SE Ranking (free versions are available and usable for this hack)
Take some time to also read one of my articles which simply explains what SEO is and how to optimize it: What is SEO ?
If you cannot find what you are looking for using these 2 tools, here is a complementary list: The list of the best SEO tools