How to do this Growth Hack and what can it do for you?
In an increasingly digitized world, social credibility can sometimes be the ONLY factor that differentiates you from your competitors.
This growth hack may seem obvious to veterans reading these lines, but it's so important that it's worth mentioning.
Expected results of this Growth Hack
- Growth Hack Type: Create a Google my Business profile and share the link to get positive feedback
- Expected result: Improving your SERP Brand and authority on Google
Why do this Growth Hack?
If you haven't already done so, add testimonials to your Landing pages !
By doing so, you will almost certainly increase trust and, as a result, conversions.
Step by step approach to this Growth Hack
How do I get testimonials?
Ask for them!
To open a Google my business account, go to the Login/Register page: Google My Business
Place a link to your “Google My Business” review section in every email sent to your customers.
Use the Growth Hack:”Create a link for customers to write reviews on Google My Business” to learn how to create a testimonial link.
For example, now that gmail allows you to have several email signatures, you can create a “testimonial request email signature” and use it when talking to a happy customer to get their positive feedback.
This hack, however, refers to the use of testimonies.
It's all well and good to get testimonials, but the best way to use them is to apply them and link them to specific services or features that you offer.
For example:
- [Save hours of work with automation.
- [Testimonial placed next to the function] “Using your service saved me so much time! I regret not having used it before!”
The above affirms your product or service in the mind of the prospect.
