How to do this Growth Hack and what can it do for you?
Before going any further, let's remember that when it comes to web forms (data entry), you have to do less, that is, keep it simple (or “KISS”, “Keep It Simple Stupid”, as the old mantra goes).
.avif)
The more fields you have on a form, the lower the conversion rate.
Expected results of this Growth Hack
- Growth Hack Type: Tips for editing form input fields
- Expected result: Increase in your conversions and increase in the amount of information your prospects have
Why do this Growth Hack?
As we've just seen, the more data you enter, the higher the dropout rate.
So only ask your prospects for their email address at first, because in most cases, an email address is not enough if you want to personalize your exchanges at least.
How do you do this Growth Hack?
Instead of asking for too much information from the start, you can suggest entering exclusively their email address at first.
Then, when they click on the “Submit”/“Validate” button, users see previously hidden fields that they are invited to fill out and that include, for example, their name and other information.
Why does it work?
Because they've already taken the time to enter their email address, it shouldn't be hard to ask them to finish what they've started.
If you Landing pages ask for multiple data from the potential customer, try this trick, it could increase conversions.
As always, try and see.
If you know that your prospects are “hot”
Sometimes you know that your offer (lead magnet, discount coupon, participation in a competition, etc...) is irresistible and that a prospect will be almost sure to want to give more than one email address to get it.
In this case, apply the same technique by asking for more information in 2 to 3 steps.
The important thing will always be to test and see what formula works best for your audience.
