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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Growth Hack Type: Average volume
- Expected result: Better visions of channels and content that interest the audience to optimize marketing efforts
Why do this Growth Hack?
Know what topics your audience is interested in by A/B testing your content.
Find out using tools like Bit.ly (URL reducer) or Rebrandly for each article in order to determine what gets the most clicks and therefore what interests your audience the most.
This is how you can find out if your audience prefers articles, images, videos, etc...
How do you do this Growth Hack?
In the traditional sense, a long link looks something like this:
https://sales-hacking.com
When a Growth Hacking team takes over it, it looks a bit like this:
The reason is that they added tracking parameters to the link, which is very common when it comes to lead generation campaigns to understand which content brings in the most traffic.
And while such links may seem normal to someone who knows them, they can be very boring for users. That's why you should consider using a URL shortener to make them more appealing.
Shortened his link on Rebrandly
Shortening a long URL is very easy.
By using Rebrandly - a custom URL shortener - as an example, we'll show you exactly how you can do it in a few quick steps.
- When you open your Rebrandly dashboard, click on the “New Link” button in the top right corner.
- Paste or enter your destination URL.
- Choose your brand domain - any domains you linked to your Rebrandly account will appear in a dropdown menu.
- Personalize your oblique tag. Remember that branded links can be good for SEO.
- So choose keywords that relate to the campaign, blog post, or page you're sharing.
Rebrandly stats tracker
