Create Tool Comparison Pages 🆚 to Attract High-Qualified Traffic 🎯

Convert people who have not yet made a decision about choosing their provider. It can be a dedicated landing page or a simple blog post.

Create Tool Comparison Pages 🆚 to Attract High-Qualified Traffic 🎯
Level :
2/3
Duration : 
3/3
non définie
Free

How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

  • Type of marketing tactic: increased high traffic
  • Expected result: Increase in acquisition and activation metrics

It is very likely that you operate in the same sector as well-known companies that have a large user base and that everyone knows. These users might be looking for a tool comparison blog post such as “Competitor 1 vs Competitor 2”“.

You could create a “You vs Competitor 1 vs Competitor 2" page to give people a overview of the advantages you have compared to your main competitors.

Many like to make a decision by testing two products at the same time.

Why use this Growth Hack?

This type of long-running SEO strategy is generally very effective, as even after several years you could still expect hundreds or thousands of views per month.

Another advantage is the possibility ofFirst of all, explain yourself what your main advantage is compared to your competitors.

This post can take the form of a simple Landing Page, optimized for SEO or used in Google Ads when researching your competitors.

💡 A great idea is also to provide users with a data import function when they decide to leave a competitor in your favor. This is something that certainly facilitates such a decision (example: importing favorites and passwords when changing web browser)

How do you do this Growth Hack?

  • Prepare a list of your competitors
  • Make an honest and transparent comparison of your product with theirs.
  • Improve the SEO of your articles and pages
  • Start making your content engine work by sharing it on social networks, Writing content such as guest posts, featured items, etc.

Example of using this Growth Hack to inspire you

Below are additional comparison pages to draw on, including what we think these businesses understood.

1. Pipedrive vs. Salesforce CRM

Source: Pipedrive
  • Meta description: If you look at their meta description, they're actually talking about points of comparison to help with the decision process between Salesforce and Pipedrive. This approach consists in showing the company's intention to make a genuine comparison (and not just focus on itself), fits well with the story that is already unfolding in the minds of prospects.
  • Subtitle: They make a direct connection to Salesforce's pain points, emphasizing that it can be difficult to use for people who are less technically skilled.
  • Customer testimonials: By focusing on how and why customers who used Salesforce switched to Pipedrive, their stories are directly linked to the content and context of the page.

2. QuickBooks vs. FreshBooks

Source: Freshbooks
  • Title: By positioning itself as the software for “non-accountants”, this title is likely to find an echo with anyone identifying as “non-accountant”. This creates a contrast between them and QuickBooks, which is used primarily by many professional accountants.
  • Subtitle: By declaring that they are designed exclusively for small business owners, they position themselves more as a more accessible option for everyone.

3. Harvest vs. Everhour

Source: Harvest
  • First impression: Their page is different from the existing pages on the subject: “Most articles offer differentiation only in terms of the characteristics of the tools. But we decided to go further and do a comparison of product principles and concepts. We'll also describe how they will influence and ideally complement your business processes.” By doing so, they're signaling to prospects that they've made the effort to make the page more useful than others.
  • Communicating differentiation: Throughout the page, they're good at showing what Harvest's product can't do and what their product can do, which helps them position themselves based on their strengths. For example,”Harvest does not sync additional but crucial data from your project such as sections or tags, while Everhour does.
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Stephen MESNILDREY
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