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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: medium to large increase in acquisition
- Expected result: Increase in acquisition metrics + decrease in acquisition costs
Why do this Growth Hack?
La Writing a blog isn't just about creating content that resonates with your audience, you also need to make sure it reaches your target audience.
A nice blog post that nobody sees won't be useful in your growth strategy.
Research is a great way to amplify your content, bring in lots of traffic, and even increase your sales;
81% of B2B buying cycles start with a web search
How do you do this Growth Hack?
Les Businesses that have a blog have 97% more backlinks and 434% more indexed pages than the others.
Step 1: Keyword Research
If you have a good idea of the types of terms your target audience is looking for, you can start researching keywords.
Tools like SE ranking (🏆), SEMrush, SimilarWeb, Google AdWords and others make this task easier.
When deciding what keywords you want to rank for, you need to consider the following:
- Search volume: How many people are looking for the term?
- Relevance: Is this keyword going to attract the right kind of traffic?
- Competition: Is it possible to rank well for this keyword?
You should prepare a long list of relevant keywords to incorporate into your content creation efforts.
Step 2: Optimize your content
Now you can start incorporating keywords into your content. Key areas where your keyword should appear include:
- Title tags
- Meta Descriptions
- Alt attributes
- URL structure
- Body content
And instead of spending your time memorizing SEO best practices, all you have to do is take a Chrome extension like SEO Analysis by Woorank to do it for you.
Step 3: Get inspired by your competitors
Instead of reinventing the wheel, take inspiration from your competitors in Google's search results to target your keywords and the type of content:
Target the right type of content
What type of content appears first on a given keyword? An infographic? A blog post? A product comparison? etc... Take inspiration from search results to guide your content
Who are your competitors and the pages that appear?
Open all the pages of these competitors in tabs (or write down the web addresses of these pages to open them later)
What keywords do they use for their titles and meta descriptions?
- Download The Meta SEO Inspector Chrome Extension to inspect the keywords used by your competitors in the titles and their meta descriptions.
- In the tabs you have opened, launch the extension and write down the results of <head title>And of the <description>
- Once you've done this for all the tabs you've previously opened, look at the common keywords that appear repeatedly and write them down.
Use these keywords in your description and page title respectively!
