Recycle Outdated Content ♻️ with the Wayback Machine and Generate Free Traffic 🆓

If one of your competitors goes bankrupt, see if it is possible to recover their content to boost your SEO thanks to the Wayback Machine

Recycle Outdated Content ♻️ with the Wayback Machine and Generate Free Traffic 🆓
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How to do this Growth Hack and what can it do for you?

Online businesses, just like any other business, can go out of business for a multitude of reasons.

More often than not, a website, and its related assets, such as domains and content, are no longer operated by the original owner.

Their carelessness or decision to give up can be a gold mine for marketers and SEO gurus like us thanks to the Wayback Machine.

Expected results of this Growth Hack

  • Growth Hack Type: Go back to the past of a website to see what worked and what didn't
  • Expected result: Improving your positioning and correcting elements that are potentially doomed to failure

Why do this Growth Hack?

This hack requires the use of or the “Way Back Machine” as it is also called.

Let's discuss this SEO hack in a practical way.

Imagine if a competitor suddenly goes bankrupt and their website goes offline.

You can access all of this stored content and reassign it to your own website. If you don't have one yet, you can consult the list of best website creation tools.

How do you do this Growth Hack?

1. A good way to find an expired site is to create an account on www.expired and search for domains with your keyword.

2. Next, go to and look for the registered versions of the site (domain) that you have just identified (“Way Back Machine”)

wayback machine - accueil

3. The next step is to go to the site (which can validate if the content has been indexed on the web), and if not, you've just found a potential treasure trove of content!

The previous content creator may have spent a considerable amount of time researching the keywords to create the content, and if it fits your niche, then fantastic! Use it!

4. The final step is to use this tool called, as it should be, “Website Downloader”, which you can find here:

This tool will download the archived website for you to use again! It is as simple as that.

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