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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Growth hack type: Email optimization
- Expected result: Increase in the conversion rate and in particular in the opening rates of emails
Why do this Growth Hack?
With 4 billion accounts worldwide, 25% of which are linked to businesses, email is one of the most powerful platforms there is.
Nowadays, with such a large number of accounts, email marketing is an art where you need to stand out.
Here's how improve your opening and conversion rates.
To read: List of the best email marketing tools
How do you do this Growth Hack?
- Personalizing with a name is not new, but don't overdo it.
- Personalize using other details that people have shared with you - company name, birthday,
- Try to use TR:, FW: or RE: but don't abuse it as well
- On average, 65% of the first time they open is via a mobile phone - Mobile first is therefore essential.
- Include a GIF queer
- In need of inspiration? Here it is over 500 of the best email templates in the field.
- Diversify the types of emails you send - here are 40 tips to achieve it.
- Use our blog templates and posts in this Growth hack for lots of advice
Read more: How to find and prospect with emails?
