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How to do this Growth Hack and what can it do for you?
This is a classic method in some industries and is also used by a large number of leading media companies.
Here I am talking about the possibility of mentioning, in the sales text, the city (or country) where the visitor is located.
In other words: show different content for different people.
For example, the Guardian newspaper (on the web) has a donation form that reads as follows: “More and more people in Montreal, like you, are reading and supporting the Guardian's independent investigative journalism [and the newspaper is continuing to ask for donations].”
Expected results of this Growth Hack
- Growth Hack Type: Use of a plugin to automatically personalize content
- Expected result: Increase in conversions thanks to much more targeted messages for each audience
Why do this Growth Hack?
VPN companies are an example of an industry that does this very effectively.
Copywriting generally reads as follows: “More and more people in Montreal are now able to watch television from their country of origin,” etc.
The hack here is simple, neat, and effective.
The metadata that a visitor provides when they connect to a server provides this data that can very well be used to your advantage.
Integrate them into the text, sales offer, or anything else.
How do you do this Growth Hack?
For example, you can use it for any page on your website.
This is a great little Growth Hack because it's feasible, affordable, and only takes 5 minutes to implement.
How can you do that if you are on WordPress? It's simple, use this plugin, If-So.
The site can be found here: www.if-so.com
To search for the plugin directly in Wordpress, here is the element to select:
Here are examples of triggers that would show different content using this plugin:
- Geolocation
- Google ads
- UTM settings
- Visited pages
- Browser language
- Dynamic links
- Referral
- Advertising platforms
- Device type
